Madden NFL 25 Writers Celebrate Game’s Launch with 25-Hour Gaming Marathon

madden-25-release-date-tileTwo official game guide writers, Stephen “SGibs” Gibbons and Zach “ZFarls” Farley, for the upcoming Madden NFL 25 will be playing the new game for 25 straight hours leading up to its launch on August 27. The authors are scheduled to begin playing Madden NFL 25 on Monday at 11 p.m. EST. The marathon gaming session will be viewable online at www.twitch.tv/maddentips.

The two will take on virtual challenges from professional athletes, including Ryan Hollins of the L.A. Clippers, select media, and developers for the game’s publisher EA Sports.

Gibbons and Farley write for Prima Games, an imprint of Random House LLC. They had spent several months in Orlando, Fla., working with EA Sports developers and learning the nuances of the new game.

Electronic Arts to Develop Hasbro Mobile Games

Hasbro_logo_newHasbro and Electronic Arts Inc. (EA) have signed a new agreement under which EA will develop several of Hasbro’s gaming brands for mobile platforms globally. Under the new four-year agreement, EA will continue to develop mobile games for Hasbro’s Monopoly, Scrabble, The Game Of Life, Battleship, Boggle, Clue, Risk, and Yahtzee.

EA’s Pogo.com gaming community will also continue to be a central hub online for digital versions of Hasbro games.

Mattel Launches Masters of the Universe Game App for He-Man’s 30th Birthday

Honoring the 30th anniversary of He-Man and the Masters of the Universe franchise, Mattel and Chillingo, a leading independent games publisher along with mobile developer GlitchSoft, have launched a new He-Man game app. Available in the App Store, fans now have the chance to battle alongside He-Man throughout his kingdom of Eternia in a modern celebration of classic gameplay that will test player’s skill, speed, and agility. Debuting on the iOS platform, the game features side-scrolling playability with powerful “Tap and Slash” functionality through 27 action packed levels spread across seven realms of Eternia.

The star of the 1980s-era He-Man and the Masters of the Universe story, He-Man has been brought to life throughout the years in beloved Mattel action figures, animated television series, comic books, and a live action feature film. Mattel’s partnership with Chillingo, a division of Electronic Arts and publisher of such hit titles as Angry Birds, Cut the Rope, Contre Jour, Feed Me Oil, and Catapult King, combines the world’s leading toy company with an established leader in the mobile gaming industry.

As part of the anniversary, Mattel has created a new Masters of the Universe He-Man Facebook page, allowing devotees to connect and engage online with each other and their favorite hero.

Electronic Arts Previews Fall, Winter Games

Electronic Arts previewed its fall and winter game releases at this year’s Hot for the Holidays press event. EA Games Label, EA Sports, Maxis, and EA Mobile and Social demoed the upcoming games, which represent a wide range of ages and interests, from action and sports to city-building simulation and kid-friendly animal games.


Under the Maxis Label, EA is releasing The Sims 3 Supernatural Expansion Pack in September. Players can give their Sims supernatural lives as werewolves, witches, vampires, and fairies. While playing as supernatural Sims, players will discover new abilities, traits, skills, and interactions that enhance their gameplay, including delayed aging for fairies and vampires, innate magic channeling for witches, and lycanthropy for werewolves, which enables them to control their animal instincts and transform at will. [Read more...]

Electronic Arts’ Holiday Sneak Peek

Electronic Arts held its “Naughty or Nice” holiday video game preview in mid-October at a lounge in New York City. At the event, I had a chance to browse all the games and sample a few as well.

The first game I tried my hand at, literally, was Family Game Night 4 The Game Show on the Kinect for Xbox 360. Family Game Night 4 brings the excitement of The Hub network’s TV show right into your living room.

There are a variety of games to choose from, such as Connect 4 Basketball, Yahtzee! Bowling, Scrabble Flash, Sorry! Sliders, Bop-It Boptagon, and Monopoly Crazy Cash. I played Yahtzee! Bowling and Sorry! Sliders, and, in my opinion, both games were awesome and the graphics were great, too.

[Read more...]

Fall Toy Preview: Medal of Honor R/Cs from Interactive Toy Concepts

Interactive Toy Concepts has partnered with Electronic Arts to bring the Medal of Honor brand to life with a series of remote-control vehicles, a tank, a helicopter, a jeep, an assault vehicle, an ATV, and others. Each vehicle will be able to interact with the others, offering game play for up to six people. Each item will have its own unique battle style and damage results. Also included will be mission objectives and game play accessories.

For more Fall Toy Preview coverage, pick up The Toy Book‘s September/October issue!

Photo Credit: Screenshot of Medal of Honor from EA.com

New Product: The World is Your Canvas

From Electronic Arts’ Bright Light studio premieres Create, an open-ended game of puzzle solving and world creation. Players of all ages can solve level-based challenges using hundreds of objects in order to unlock rewards and further customization options. Once a puzzle is solved, it can also be uploaded to the Create website for others to download and enjoy. Create will have a simultaneous release on the PlayStation 3, Nintendo Wii, Xbox 360, PC, and Mac OS X platforms and can be played with the PlayStation Move and Nintendo Wiimote.

Electronic Arts’ New Video Game Lets You Create

I got a chance to view Electronic Arts‘ new video game Create at EA’s Holiday Preview event and thought it was one of the company’s more innovative titles. In Create, players are placed in various floating landscapes that can be altered with hundreds of items collected throughout the course of the game.

The developer I spoke with said Create is about two things: solving puzzles and creating worlds. There are dozens, if not hundreds, of puzzles scattered throughout the floating landmasses that act as canvases for creation. The game’s puzzles ask users to capture or transport various objects to designated points while deflecting rockets and other hazards. In this regard, the game feels like a combination of Capcom’s Zack & Wiki: Quest for Barbaros’ Treasure and 5th Cell’s Scribblenauts in that puzzles have multiple ways of being completed, although the actual completion steps are passive (you don’t control the action so much as you create the setup. For example, a player can place a convertible car under some cannon balls, push play, and watch the balls fall into the car as it speeds away). [Read more...]

Littlest Pet Shop Bundle Coming to Toys “R” Us

In anticipation of the Littlest Pet Shop’s (LPS) newest Nintendo DS game, Electronic Arts (EA) has partnered with Toys “R” Us for a special bundle. The LPS starter pack includes a copy of the new video game, Littlest Pet Shop 3: Biggest Stars, as well as two exclusive LPS toys. Gamers can also expect access to LPS Online features.

The bundle is available exclusively at Toys “R” Us stores beginning October 5 and retails for $34.99. For a preview of the Nintendo DS game, read about EA’s  Holiday Preview.

Electronic Arts Holiday Preview

I recently attended Electronic Arts‘ 2010 Holiday Preview press junket and found the company pushing a large amount of family-friendly video games this holiday season. Expect further announcements from EA regarding embargoed products, but until then you can read about the company’s upcoming Hasbro’s Family Game Night 3, Harry Potter and the Deathly Hallows Part 1, Littlest Pet Shop Online, Littlest Pet Shop 3: Best Friends, Monopoly Streets, and MySims SkyHeroes after the jump. [Read more...]