Brilliant Sky Toys & Books Acquires Retailer Bean Head Toys

BrilliantSkyInteriorBean Head Toys has turned over its keys to regional toy store chain Brilliant Sky Toys & Books. Seven years ago, original proprietor Chris Lowe opened Bean Head Toys in Sandy Springs, Ga., with a second store popping up several years later, in the Buckhead district of Atlanta.

The stores hosted weekly community events, such as story times, art classes, and Elf Magic gatherings during the Christmas season. [Read more...]

Elf Magic Releases Year Round Fashion for Elf Magic Dolls

ElfMagicAUG2013Elf Magic is releasing year round fashion for the Elf Magic Boy and Girl dolls. The new Elfits line has a stylish wardrobe of beachwear, denim, daywear, and formalwear to clothe the elves no matter the month or occasion. The Elfits are available at

Typically, the Elf Magic tradition begins around Thanksgiving, but with the dolls, kids’ eyes light up when their December pal pops in to spread cheer—or a little silly mischief—during the “other” 11 months of the year.

Combo 2013 HolidayThe secret to a successful mid-year elf visit is to make sure the dolls are dressed in a non-holiday Elfit to match the mood of the moment. A Sweet Dreams Flannel Nightgown  or Fun & Play Khaki Elfits are ideal for surprise visits on a spring break or camp sleepover. Elf Magic has created choices for boy and girl elves to lounge, linger, and leap with joy when visiting their favorite girl or boy. Other outfits in the Elfits line include the Surf’s Up Boy Beach, Sea Breeze Beach Girl, Fun & Play Denim, Girl’s Snowflake Princess, Peppermint Pajamas, Jolly Holiday Robe and Slippers, and the Jingle Bell Jammies.