China Toy Fair


Regal Entertainment Hosts Exclusive Giveaway Celebrating The Lego Movie

Feb3.LegoRegal Entertainment Group will give away a Limited Edition Lego Minifigure to Regal Crown Club Members at all RealD 3-D Regal locations playing The Lego Movie. Regal guests who purchase a ticket to the 3-D movie will receive one “Pyjamas Emmet” minifigure per transaction at the box office while supplies last. 

The movie follows Emmet, an ordinary minifigure, as he tries to save the world when he is mistakenly identified as the most extraordinary person. The Lego Movie is the first full-length theatrical Lego adventure and will be released in theaters on February 7.

Toys “R” Us Brings Lego Movie Anticipation to Life

Jan20.ToysRUsToys “R” Us has created nearly 20 movie-inspired products in anticipation for the first feature length Lego film. These new items, coming to Toys “R” Us stores nationwide and on toysrus.com/lego, will be available from January 30 through March. The products will be showcased in feature shops in Toys “R” Us stores, including play sets that replicate adventures from the movie, minifigures, and vehicles. Fans can join Emmet, an ordinary Lego minifigure, on his quest to stop an evil Lego tyrant from gluing the universe together.

Toys “R” Us will also host an in-store event and offer additional gifts with Lego product purchases. On February 8, stores nationwide will host an event from noon to 2 p.m., where participants can construct and take home Emmet’s car. Customers can also try out the new The Lego Movie Nintendo 2DS video game. There will also be two raffle contests at the event and the prizes will be a $10 Toys “R” Us Gift Card and the Lord Business’ Evil Lair construction set. In addition, beginning on February 2, customers who make a $50 or more Lego construction purchase in-store will receive a complementary ticket to see The Lego Movie in theaters.

The Lego Movie will be in theaters beginning February 7.