Uglydoll Teams up with DC Comics for Superhero Toys and Accessories

Pretty Ugly, LLC and Warner Bros. Consumer Products, on behalf of DC Entertainment, announced that they have entered into a co-branded 1209collaboration with DC Comics Super Heroes and Uglydoll characters. Gund, a division of Enesco, will produce a diverse range of colorful and collectible superhero plush based on the DC Comics and Uglydoll character universes. The initial release this fall will be a trio that includes two versions of Ice-Bat as Batman and Babo as Superman.

The plush characters will be offered at retail and will be available through Diamond Comics and a broad range of retailers. Funko is also set to offer a collection of vinyl figures based on the DC Comics and Uglydoll plush collaboration during the holiday season this year. Additional categories of merchandise and collaborative characters will be announced in the coming months.

Gund will be previewing their new collaborative plush merchandise at the summer Gift Shows and ASTRA show in June. Diamond Comics will be exhibiting at San Diego Comic-Con in July and in their infamous Previews catalog. Funko and others will launch merchandise in time for the holiday season.

Gund Signs Licensing Deal for Uglydoll Plush

Gund has signed a licensing deal with Pretty Ugly, LLC, to make Uglydoll-branded plush characters. Gund, the plush division of Enesco, LLC, will begin selling and shipping Uglydoll plush products to current and new retail customers worldwide this summer, while Pretty Ugly, LLC, will focus its efforts on expanding licensing programs across multiple product categories for the Uglydoll brand.

The Uglydoll line was launched in January 2001. Created by artists David Horvath and Sun-Min Kim, who started with a drawing of a playful orange character known as Wage, the line has grown into a line of characters, stories, and products for all ages.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

The Toy Book’s Toy Report 01/13/10

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Catch up on last week’s news! Read The Toy Book Toy Report for 01/13/10.

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Enesco Inks VeggieTales License

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Enesco, LLC is entering into a licensing agreement with Big Idea, Inc., to develop and distribute new products featuring VeggieTales characters and their faith-based messages. Enesco’s portfolio of brands includes its Gund plush division and its Gregg Gift division, one of the nation’s leading producers of faith-based gift products. VeggieTales products from Enesco are expected to be offered to retailers by midyear 2010 and be available in stores by the fall.