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Entertainment One Expands Peppa Pig Brand

peppa_pigEntertainment One Family announces the U.S. expansion of the Peppa Pig brand. Based on the Nick Jr. animated television series Peppa Pig, the licensing deals will mark the brand’s U.S. debut in several categories: games and puzzles, backpacks and lunch kits, health, beauty and accessories, novelty gear, and magazine publishing.

The deal includes TCG‘s Tumble & Spin memory game and Fast Forward‘s Peppa Pig backpacks and lunch kits for children ages 2 to 6. Added Extras will produce a line of hair accessories, bath and hair products, lip balm, and costume jewelry. Underground Toys will produce an assortment of collectible gear for Peppa fans of all ages.

In addition to the new licensing deals, the brand will launch the following line extensions: Redan Publishing will dedicated an issue of their interactive magazine to Peppa Pig for children, Fisher-Price will release new Bedtime Peppa plush dolls and Muddy Puddles Bathtime Peppa toys, and an assortment of new board, softcover, and hardcover books will be launched in this year by Scholastic and Candlewick PressEntertainment One’s  new DVD Bubbles will include ten fun-filled episodes featuring wholesome entertainment for the entire family. All products are set to be released throughout the remainder of this year and 2014.

Entertainment One Family Launches “Peppa Pig Happy Mrs. Chicken” App

For the first time, preschoolers can enjoy playtime with their favorite little piggy on the go, thanks to the launch of a new digital app based on the animated television series, Peppa Pig. Entertainment One Family has launched Peppa Pig Happy Mrs. Chicken, the first Peppa Pig U.S. app, developed by P2 Games.

Inspired by some of Peppa’s favorite games, Peppa Pig Happy Mrs. Chicken features the television show’s familiar music, exciting sound effects, and six interactive activities to delight and entertain fans age 2 to 6. [Read more...]

Entertainment One Launches Peppa Pig Toy Line

Entertainment One Family launched a line of new Peppa Pig toys based on the hit animated television series, Peppa Pig. Manufactured by Fisher-Price, the new playsets, play figures, and plush dolls will be available exclusively in Toys “R” Us stores nationwide beginning this August. Sound effects, surprise features, and signature graphics provide children with a multidimensional play experience. The new toys are designed for children age 3 and up.

Playsets include Peek ‘n Surprise Playhouse, Peppa’s Schoolhouse/Treehouse Assortment, Picnic Adventure Car, and Sip ‘n Oink Tea Set. The play figures include figures of Peppa and her friends and family. The plush dolls include Hug ‘n Oink Peppa and assorted plush dolls of Peppa and her friends.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.