Sweet Suite 2016

Entertainment One Expands U.S. Licensee List for Peppa Pig

MH-PEPPIG-10Entertainment One has signed new licensee deals with Colorforms, Fab/Starpoint, Galerie USA, Kurt Adler, Marmont Hill, Montco, and Parragon. Additionally, Jazwares has expanded its Peppa Pig range with new plush, playsets, and figures. Among the new offerings from Jazwares is the Muddy Puddles Family Pack and Peppa Pig’s Picnic Trip (with Red Car) and House Construction Set.

Colorforms has been signed for re-stickable activity sets; Fab/Starpoint for ceramics; Galerie USA for chocolates; Marmont Hill for printed artwork; Montco for corrugated arts and crafts; and Parragon for coloring and activity books.

Women in Toys Announces Nominees for 12 Annual Wonder Women Awards

45d2d355-1dc4-46da-af13-75bedb5a57b8Women in Toys Licensing and Entertainment (WIT), will honor a dozen women business leaders, its founders, and more than 50 finalists at the 12th Annual Wonder Women Awards Gala, which is also celebrating 25 years of the organization.

Game Changer Stylist Micaela Erlanger and Positive Body Image Advocate and Supermodel EMME will be present WIT’s Game Changer Award to Mattel. WIT will also present Sydney and Toni Lowe, two toy making entrepreneurs and the creators of Poketti pocket plush, with the Wonder Girl Award. [Read more...]

eOne Names Just Play as Global Master Toy Partner for PJ Masks

PJMasksEntertainment One has appointed Just Play LLC as global master toy partner for its TV series, PJ Masks, in response to growing consumer demand from families across the U.S. The debut range of toys and playthings from Just Play based on the superhero-themed show will launch at retail in the U.S. this fall and then roll out to international territories next year. Just Play will produce an extensive line of toys across multiple categories, including action figures, play sets, vehicles, plush, dress-up, and role-play. [Read more...]

Entertainment One Expands Licensee List and Product Ranges for Peppa Pig

Peppa PigEntertainment One (eOne) has signed new deals for the Peppa Pig brand.

Cra-Z-Art will develop a wide range of craft and activity products, Accutime Watch Corp. will introduce a range of 12 watches and novelty products, Tin Box Co. will offer various tinware items, Pamson will develop a wide range of seasonal summer products, and Zak Designs will have a broad range of mealtime products. [Read more...]

Peppa Pig’s Big Splash Adds 100 Performances

Jan26.PeppaPigOn the heels of strong U.S. ticket sales for its first leg of tour dates, an additional 65 cities and 100 performances have been announced for Peppa Pig’s first-ever U.S. theatrical tour, Peppa Pig’s Big Splash. Peppa Pig, star of Entertainment One’s (eOne) top-rated TV series, and her all-new live stage show will visit more than 90 cities starting this November.

[Read more...]

eOne Launches Peppa Pig Imagine with Peppa UK Marketing Initiative

Jan26.PeppaPigEntertainment One Licensing (eOne) will be hosting Peppa Pig storytelling sessions at the Children’s Bath Literary Festival in the UK on October 3, in partnership with eOne’s master publishing partner, Ladybird Books. There will be costume character meet and greets, as well as narration of the Ladybird book, The Big Tale of Little Peppa, to coincide with the licensor’s digital marketing activity for the brand’s Imagine with Peppa theme.

[Read more...]

Peppa Pig to Make a Big Splash in First-Ever U.S. Live Theatrical Tour

Jan26.PeppaPigEntertainment One’s Peppa Pig is hitting the road for her first-ever U.S. theatrical tour, Peppa Pig’s Big Splash. The live stage show will visit 23 East Coast cities this November and December, including Washington D.C., Pittsburgh, and Boston. A second leg will take Peppa to additional U.S. cities next year.

[Read more...]

Brazilian Customs Seizes One Million Fake Peppa Pig Toys

Jan26.PeppaPigBrazilian customs authorities have seized an estimated one million counterfeit Peppa Pig toys at ports across the country. The products arrived in three Brazilian ports via seven separate importers. As a result, Entertainment One Licensing, who owns the rights to the brand, is working with a Brazilian law firm to set up a notice system with customs authorities. [Read more...]

Entertainment One Launches Peppa Pig Magazine, Expands U.S. Toy Program

PeppaPigMagEntertainment One Licensing (eOne Licensing) has partnered with Redan Publishing Inc. for a bi-monthly publication based on Peppa Pig. Fun To Learn Peppa Pig Magazine will launch this month at major retailers throughout the U.S., including Wal-Mart, Barnes & Noble, Books-A-Million, and Kroger.

Based on the animated TV show airing daily on Nick Jr., Fun To Learn Peppa Pig Magazine, for children ages 2 to 7, showcases the adventurous and loveable little pig along with her brother George, Mummy Pig, and Daddy Pig. Every issue will feature 36 pages of Peppa-themed activities designed to reinforce early learning skills as well as fun and inventive crafts projects, puzzles, product giveaways, and more.

In addition, a host of new licensed products are slated to make their retail debut in the spring. Better Toyz will offer a range of licensed sporting goods, including ball pits and tents, play balls, skates, scooters, kiddie pools, and skateboards. Fiesta Toys will produce an assortment of Peppa Pig plush and toys for the amusement park channel, from plush novelty hats and peek-a-boo pillows to Rolley bags and backpacks.

Jazwares Signs On for Peppa Pig, Flick-To-Stick Bungees

peppa_pigJazwares Inc. has entered a pair of licensing partnerships, including one for the top-ranked program on Nick Jr. for kids ages 2 to 5.

Thanks to a deal with Entertainment One Licensing, the company will serve as the new master toy partner for Peppa Pig. Jazwares will produce products for preschoolers across multiple categories, including plush, plastic figures, dolls, play sets, role-play toys, musical and talking toys, toy vehicles, and bath toys. The first Peppa Pig toy collection is scheduled to launch in mass and specialty retailers nationwide in spring of next year.

Airing seven days a week on Nick Jr., Peppa Pig follows the adventures of Peppa, a loveable, exuberant little piggy who lives with her brother George, Mummy Pig, and Daddy Pig. Globally, the show airs in 180 countries around the world and is translated into 40 languages.

Jazwares is also launching Flick-To-Stick Bungees, a competitive strategy game featuring 96 collectible action figures. Players aim their Bungees at scoring targets and flick their fingers to compete, collect, and potentially win. The action figure line will be enhanced by a Bungee Battleground arena, disk launcher, playing cards, and scoring disks. Flick-To-Stick Bungees, originally created by Barcelona, Spain-based Magic Box Int., will debut this fall.