China Toy Fair


COMMENTARY: New Toys Inspire Girls to Cross Stereotypical Boundaries

Some girls like to play with dolls, while others might enjoy more crafty activities. But some girls also want to take charge at an early age and are interested in subjects that are stereotypically dominated by men. Recently, there has been an emergence of toys that help young girls develop an early interest in areas such as business, math, and science, as toy companies follow the trend of encouraging young girls to follow their dreams to the career path of their choice.

Alexi.July24Fashion Angels will be launching a line of products this fall called It’s My Biz, designed to encourage tween girls to consider careers in business. Barbie launched Entrepreneur Barbie this year, drawing inspiration from female entrepreneurs who have started their own businesses, such as Rent the Runway, Girls Who Code, and Genuine Insights. Finally, Debbie Sterling, the creator of Goldieblox, created her product with the mindset of “disrupting the pink aisle” and building girls’ confidence in their spatial abilities to develop an early interest in math and science, areas usually dominated by men. [Read more...]

Mattel Launches Entrepreneur Barbie to Inspire Girls Everywhere

EntrepreneurBarbieMattel has launched Entrepreneur Barbie, coinciding with real-life female entrepreneurs gracing the cover of Time‘s Most Influential People issue and leading one-in-five start-ups. To celebrate her newest career, Barbie has partnered with a diverse group of female entrepreneurs, including the founders of Girls Who CodeRent the RunwayOne Kings LanePlum AlleyGenuine InsightsSugarfina, and The TomKat Studio.

Girls and parents can explore inspirational tips, career-themed games, and activities at www.barbie.com, and purchase career dolls available at retailers nationwide.