The Smurfs Celebrate “America the Bluetiful” to Help Preserve the Environment

SONY PICTURES ENTERTAINMENT AMERICA THE BLUETIFULIn anticipation of the worldwide release of Columbia Pictures/Sony Pictures Animation’s The Smurfs 2 on July 31, and in honor of the Smurfs’ message of harmony with the environment, the studio is orchestrating a nationwide series of environmental efforts celebrating “America the Bluetiful,” in which kids and their parents can meet the Smurfs as they clean up their local parks, encourage recycling, plant trees, and discover other ways they can help “bluetify” the U.S.

Highlights of the initiatives include:

  • Boston: the Smurfs will join in cleaning up Canal Park at CambridgeSide Galleria and planting blue flowers
  • Minneapolis: the Smurfs were a part of the Grand Old Day celebration, where Twin Cities residents were encouraged to recycle
  • Chicago: the Smurfs were at the Peggy Notebaert Nature Museum, where staff was on hand with ecology activities and community ecology information
  • Philadelphia: kids and Smurfs will clean up a recreation center and bluetify a city garden
  • Atlanta: kids have taken a pledge at Georgia Aquarium to bluetify the country
  • St. Louis: the Smurfs will help pick up trash in Kiener Plaza
  • San Francisco: the Smurfs will work with San Francisco Recreation and Parks to plant, mulch, and clean up Strawberry Hill in Golden Gate Park
  • San Diego: the Surfs and kids will participate in a beach cleanup day

As the Smurfs check in to each city, audiences can participate online at AmericaTheBluetiful.com, where they can vote on their favorite landmarks to “bluetify”—literally turning them blue online.

Underwriters Laboratories Keeps Companies Sustainable with New Launch

UL Environment, a business unit of Underwriters Laboratories (UL), has launched of a free web-based tool that will help manufacturers assess their corporate sustainability efforts. Part of UL Environment’s Sustainability Quotient (SQ) Program, this tool provides manufacturers with a preliminary analysis of their sustainability initiatives relative to the requirements of the UL 880 standard, such as environmental purchasing policies, greenhouse gas reduction targets, and sustainable supply chain code of conduct. The tool also aggregates responses from all survey respondents and provides an overall benchmark of sustainability progress to date.

“Manufacturers are making great strides when it comes to their own sustainability programs, and this assessment tool will help them identify gaps in standards they are currently using,” says Gary Savin, vice president of UL Environment.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.