Spin Master set a Guinness World Record for Most People Drawing on an Etch A Sketch Globally at the Same Time. The record attempt spanned nations and time zones, with participants in Toronto, New York, Los Angeles, and Mexico City. All of the participants collectively sketched a set of stairs. [Read more...]
Spin Master acquired Etch A Sketch and Doodle Sketch brands from The Ohio Art Company. The purchase includes all brand-related patents, trademarks, tooling, and inventory for the brands. The company plans to bring new innovation and an increase to the distribution in global sales and partnership networks.
The announcement follows on Spin Master’s recent purchase of Editrice Giochi SLR and Cardinal Games last year.
Etch A Sketch, which turns 55 this year, was first introduced in the U.S. by The Ohio Art Company as a mechanical drawing toy. Since debuting at the American International Toy Fair in New York City in 1960 (It became the No. 1 selling toy for Christmas of 1960), it has sold more than 175 million units. [Read more...]
The Ohio Art Company has a new executive leadership team, with Elena West named as CEO and Martin Killgallon promoted to president. Current CEO Bill Killgallon and president Larry Killgallon will continue to be involved in various aspects of the business, including helping with the transition to the new executive leadership team, while also continuing to be active members of the board of directors. [Read more...]
Sanrio Inc. has inked multiple partnership deals to expand the Hello Kitty brand across toys, sporting goods, and infant accessories
Blip Toys will produce dolls, plush, novelty, and play sets, while Just Play and International Playthings will create plush and soft toys. Fashion Angels and Ohio Art focus on creativity with sketch portfolios, hair chox, tapefitti, Etch A Sketch, doodle sketch, and nano blocks. MMA International and Street Flyer are responsible for sporting goods such as tennis, volleyball, basketball, and soccer equipment, as well as active skates, skateboards, and pogosticks. Baby Trend will create infant gear such as car seats, strollers, play yards, and high chairs, while Aden and Anais provide blankets, bibs, hooded towels, and washcloth sets. Ginsey will create bath accessories.
The results are in and more than 20,000 Children’s Museum of Indianapolis online visitors and fans have voted for their favorite toys from the last century. It is all part of the “100 Toys (& their Stories) that Define Our Childhood” interactive in which the museum asked people to choose the top 20 toys to represent the last 100 years. This list of 20 iconic toys includes: G.I. Joe, Transformers, Lego Toys, Barbie, View-Master, Bicycle, Play-Doh, Crayons, Cabbage Patch Kids, Monopoly, Etch a Sketch, Spirograph, Hot Wheels, Candy Land, Lincoln Logs, Raggedy Ann, Little Golden Books, Mr. Potato Head, Roller Skates, and Silly Putty.
The public is once again invited to vote for their favorites among the top 20 to rank the toys, which will ultimately determine the Gold, Silver, and Bronze winners.
Voting to determine the final order for the top 20 runs through Sept. 7, and results will be announced to the public on September 11. To view the top 20 list of toys, vote, and share your own toy story, visit The Children’s Museum of Indianapolis online at www.childrensmuseum.org/100toys.
This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.