TIE Assists Companies in Complying with EU Toy Safety Directive

As reported by the Toy Industry Association (TIA), Toy Industries of Europe (TIE) has published a free resource to help toy manufacturers, importers, and distributors comply with the legal requirements in the European Union’s Toy Safety Directive 2009/48/EC.

The 35-page online guide, entitled Toy Safety in the EU, was published by TIE in cooperation with the European Commission as part of an education campaign financed by the EC. Available in English and French, the resource includes guidelines regarding technical documentation, safety and conformity assessments, EC declarations of conformity, European Conformity (CE) markings, packaging requirements, sample testing, and more. The document also includes tips, FAQs, definitions, and links to EC resources.

Questions from TIA member companies that export toys to Europe may be directed to Alan Kaufman, TIA senior vice president of technical affairs, at akaufman@toyassociation.org.

Angry Birds Star Wars Licensed Products Provide a Boost to the Toy Industry

Hasbro Angry Birds Star Wars Jenga Death Star PackageBased on data from The NPD Group, Angry Birds Star Wars is the best new toy license in the big five European toy markets so far this year. Sales of Angry Birds Star Wars during this period was £5.3 million, ahead of second place Skylanders at £4 million, and third place Monsters University at £2.9 million. Angry Birds Star Wars is even the No. 1 license in the board games category.

Over the first seven months, Angry Birds and Angry Birds Star Wars combined ranked as the 14th biggest license overall in the big five European markets and 12th biggest overall in the UK. Just one year ago, Angry Birds alone was ranked at a much lower 39th place in the big five markets in Europe.

The original Angry Birds sold £4.2 million worth of toys in the first seven months of last year across the UK, France, Germany, Italy, and Spain. The figure for the same seven-month period this year had almost doubled to £8.1 million. With the Angry Birds Star Wars sales performance of £5.3 million added in, in total, the Angry Birds license achieved combined sales of £13.4 million in the seven months through this July. [Read more...]

Europe’s Top 10 Best Selling Action Figures to Date

Europe’s Top 10 best-selling Action Figures year to date (April 2013)

  1. Flair Giochi Preziosi‘s Ninja Turtles Basic Figures
  2. Mattel‘s WWE Figure Series 1
  3. Hasbro‘s Transformers Prime Powerizers
  4. Flair Giochi Preziosi‘s Ninja Turtles Powersound FX Figures
  5. Bandai‘s Ben 10 Alien Collection
  6. Flair Giochi Preziosi‘s Ninja Turtles Role Play Ninja Gear Combat Gear
  7. Hasbro‘s Transformers Prime Weaponizers
  8. Hasbro‘s Star Wars Clone Wars Figures
  9. Bandai‘s Power Rangers Super Samirai
  10. Flair Giochi Preziosi‘s Ninja Turtles Shell Raiser Vehicle

Source: The NPD Group