Faber-Castell Launches Target Collection Nationwide

50212708Faber-Castell launches its Premium Children’s Art Products brands at Target stores nationwide. The 12-piece collection is set to debut this week, and will include spring-inspired kits and classic staples for kids.

New products available include the Paint by Numbers Museum Series, Sunflowers, Do Art Watercolor Pencil Art, and Young Artist Learn to Paint Set.

TIF Collects Thousands of Donated Toys at ToyFest West

tif_logoThe Toy Industry Foundation collected thousands of dollars worth of brand-new toys and games for children in need at the close of ToyFest West on March 11, according to the Toy Industry Association. This year marked the Foundation’s first time as the official partner for the Western Toy and Hobby Representatives Association’s annual Las Vegas show.

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Faber-Castell Launches Terracycle Project

Faber-Castell Premium Children’s Art Products has partnered with Terracycle to offer recycling of plastic marker barrels. Teachers and students can place finished markers into a collection box, which will be sent to a UPS collection facility when full. Terracycle will then sort, store, and recycle the plastic marker barrels.

Teachers can sign up here to be part of the Terracycle Project.

COMMENTARY: Creativity Can Offers Kids Opportunity to Give Back, Get Creative

creativitycanAlthough arts and crafts remains one of the top categories year after year, tests such as the Torrance Tests of Creative Thinking show that kids are becoming less and less creative. Last month at Toy Fair, I had the opportunity to meet with Creativity for Kids, who, in an effort to get kids back on track and do some good at the same time, has created the Creativity Can.

The Creativity Can is a small, cardboard container featuring a variety of traditional craft materials—such as pipe cleaners, yarn, googly eyes, and scraps of paper—and no instructions. The can encourages people of all ages to dream, imagine, and create whatever comes to mind.

Starting this spring, the Creativity Can is available free of charge at select retailers nationwide. (Click here for a list of retailers!) [Read more...]