Today, Hasbro Inc. celebrates Play-Doh with the first-ever World Play-Doh Day. Recognized as National Play-Doh Day in the U.S. since 2006, fans are encouraged to share their Play-Doh masterpieces and visit the Play-Doh Facebook page to see a virtual parade of fan-made sculpts.
According to a new research report from G/O Digital, “Holiday Purchasing Habits: A Digital Advantage for Local Businesses,” small businesses need to execute a digital marketing plan early in order to make a big impact this holiday season. The report surveyed more than 1,000 U.S. consumers who research holiday purchases online.
The Toy Industry Association (TIA) is calling on toy companies, retailers, and other play-related professionals to participate in the industry-wide Genius of Play campaign. TIA members are invited to send a pre-written Genius of Play email to their consumer database in order to let fans know about the fantastic, fun, and free resources available at www.thegeniusofplay.org and encourage them to take the Play Pledge.
The Special Olympics 2015 Summer World Games are underway, and Toys “R” Us employees throughout the greater Los Angeles area are volunteering at the 10-day event. Company volunteers are on hand to encourage and cheer on athletes as they reach personal victories in a variety of sporting activities.
Toys “R” Us Inc. will launch its fifth consecutive fundraising campaign to benefit Alex’s Lemonade Stand Foundation (ALSF), a not-for-profit organization dedicated to finding a cure for childhood cancer. Beginning this Saturday through July 31, monetary donations will be collected at all Toys “R” Us and Babies “R” Us stores nationwide and online at toysrus.com/alexslemonade.
As part of The Genius of Play campaign, the Toy Industry Association (TIA) has kicked off an industry-wide social media initiative to open a dialogue with parents and raise awareness about the developmental benefits of play. TIA suggests that the social media posts range from encouraging kids and parents to engage in imaginative play, such as arts and crafts and dress up, to asking parents to share how toys and play helped their children reach important developmental milestones.
Mattel: We engage with consumers across all brand and corporate social media platforms, including Facebook, Twitter, Instagram, and YouTube, as well as retailer sites, like Wal-Mart and Kohl’s. At Mattel, we have a fully functioning reporting and engineering team dedicated to understanding what the consumer is saying and turning that data into actionable improvements for both our manufacturing and design process.
Tony Norman (TN): We have three commercial-grade 3-D printers at Hexbug headquarters that run pretty much continuously. Design is iterative, and our 3-D printers enable us to engage in rapid prototyping. This rapid prototyping allows us to get real working samples out to focus groups quickly and frequently, so as to gather feedback and make the necessary changes prior to starting production. This highly accelerated production process significantly reduces our time to market and sets us apart from other toy companies.