Netmarble Launches Global Mobile RPG Marvel Future Fight

Netmarble Marvel Future FightNetmarble Games has launched its latest mobile RPG, Marvel Future Fight, today at both the App Store and Google Play. Available for free, it features 36 of Marvel’s world-famous super-heroes and super-villains.

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TIA Creates Social Media How-To Guide for Sharing the Genius of Play

April15.GeniusofPlay As part of The Genius of Play campaign, the Toy Industry Association (TIA) has kicked off an industry-wide social media initiative to open a dialogue with parents and raise awareness about the developmental benefits of play. TIA suggests that the social media posts range from encouraging kids and parents to engage in imaginative play, such as arts and crafts and dress up, to asking parents to share how toys and play helped their children reach important developmental milestones.

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Q&A with Mattel: Social Media, 3-D Printing, and More

logo_Mattel logoThe Toy Book (TTB): In what new ways are you using social media to correspond directly with consumers?

Mattel: We engage with consumers across all brand and corporate social media platforms, including Facebook, Twitter, Instagram, and YouTube, as well as retailer sites, like Wal-Mart and Kohl’s. At Mattel, we have a fully functioning reporting and engineering team dedicated to understanding what the consumer is saying and turning that data into actionable improvements for both our manufacturing and design process.

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Q&A with Tony Norman, Co-Founder, President and CEO, Innovation First International

Hexbug.TonyNormanThe Toy Book (TTB): How do you use 3-D printing in your R&D? Do you plan to incorporate 3-D printing into your consumer offerings in the future?

Tony Norman (TN): We have three commercial-grade 3-D printers at Hexbug headquarters that run pretty much continuously. Design is iterative, and our 3-D printers enable us to engage in rapid prototyping. This rapid prototyping allows us to get real working samples out to focus groups quickly and frequently, so as to gather feedback and make the necessary changes prior to starting production. This highly accelerated production process significantly reduces our time to market and sets us apart from other toy companies.
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Hasbro and BuzzFeed Team Up for Global Monopoly Here & Now Campaign

Hasbro-logo-jpgIn celebration of the Monopoly brand’s 80th anniversary, Hasbro Inc. has teamed up with BuzzFeed to ask fans to choose which great cities around the world will be featured as property spaces in new Monopoly Here & Now games, which are launching this fall. [Read more...]

Fisher-Price Launches Best Possible Start Campaign with Parents from Around the World

This past Friday, Fisher-Price Inc. released a short film entitled Wishes for Baby, marking the official launch of its Best Possible Start marketing campaign. Directed by Patrick Creadon, and filmed with real parents from around the world on New Year’s Day and during the final days of December of last year, the short film is intended to capture the love and hopes all parents share for their children during their first moments.

The production involved more than 50 crew members around the world, in seven countries over five continents and in 10 hospitals, shooting the births of 27 babies and the first wishes of 26 families. More than 15 hours of raw footage was scoured through and edited within 24 hours in order to produce the 90-second film.


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CafePress Launches Holiday Giving Campaign for Toys for Tots

CafePress

A collaborative effort launched today between CafePress, the U.S. Marine Corps Reserve Toys for Tots Foundation, Hasbro, and My Life Games LLC will help provide children in need with toys at the holidays.

Through this first-year campaign, CafePress will provide consumers with three different ways to support Toys for Tots, including $1 donated for every Facebook “Share” given to the video entitled, “Toys for Tots: Every Child Deserves a Little Christmas.” Other means include $1 donated from the final purchase price of all customizable Monopoly and Scrabble games sold on cafepress.com; and $2 donated from the sale of two special edition T-shirts, each priced at $7.

“We are honored to support Toys for Tots this holiday season,” said Fred Durham, CEO and co-founder of CafePress. “To be able to support their noble efforts by donating a portion of proceeds of games known for bringing families together is ideal.”

Outfit7 and Toyze Team Up for 3-D Printable Talking Tom

TalkingTomOutfit7 Limited has signed a licensing agreement for its Talking Tom and Friends franchise with Toyze, an app store for 3-D-printed customizable game characters. Users will be able to customize Talking Tom and Friends characters into 3-D models, share their creations on social channels, and bring them to life as 3-D-printed toys.

Talking Tom is currently available on Toyze’s app at both Google Play and the App Store.

Toyze offers two options to model and produce toys. First is the free app for 3-D customization: The company’s intuitive, in-app 3-D editor allows users to personalize characters in 3-D view, add accessories and attributes, play with poses and sizes, and build their collections. Once completed, users can share their creation via Facebook, Instagram, and email with friends and family.

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COMMENTARY: Games, and Game-Players, Are Getting More Mobile All the Time

Nowadays, everything seems to be changing, from communicating to ordering dinner to dating. The same goes with the way we’re playing games.

We’ve known for years that games were becoming social. People (ahem, Gen X-ers) still send out Candy Crush and Farmville requests on the ever-dissolving Facebook. However, instead of these communally competitive games, new mobile apps are actually bringing players together to compete in a face-to-face (or screen-to-screen?) arena. For the most part, these apps are free (or cheap) to own, filling up the game cabinet without the expense of buying new extensions and themes of the same games.

1017181_150945871760166_378131469_nCards Against Humanity—a spin-off of the much more tame Apples to Apples card game—is a crowd favorite among my hometown friends. So when Evil Apples, a mobile version loosely based on both games from Evil Studios Ltd., was released for iOS devices, my hometown friends and I were brought back together in a competitively disturbing way. Users can prompt friends to download the app and join the game. Once everyone signs on, the game begins as players try to come up with the funniest–and most disturbingly wrong–phrases. There’s even a chat feature in the game for players to comment–or to remind stragglers that the game is waiting on their card. [Read more...]

Lalaloopsy Fans Invited to Help Break Pajama Party World Record

Lalal.PJPartybanner In just under two weeks, the Lalaloopsy World’s Largest PJ Party is scheduled to take place, in which MGA Entertainment will attempt to break the official Guinness World Record for most slumber party participants in multiple locations. The current record stands at 34,000 girls.

LG.PJParty.cheatsheetLalaloopsy’s World’s Largest PJ Party will be held on November 15 from 7 to 10 p.m. ET, with live tweets and Facebook posts at twitter.com/lalaloopsy and facebook.com/lalaloopsy, respectively, from the event. Anyone can join the fun using the hashtag #LalaPJParty, and participants will have a chance to win prizes, answer trivia questions, and enjoy Lalaloopsy activities.

The graphic above has a checklist of items that PJ partygoers may want to gather in advance. In addition, fun graphics to print and use in Lala-selfies during the party can be downloaded from the following Dropbox site.