Innovation First Announces Two New Hexbug Product Lines

hexbug_nano_3Innovation First International (IFI) has announced that its two new Hexbug micro robotic product lines, Nano V2 and Aquabot, are now available at specialty and mass retailers nationwide, including Walmart, Target, Toys “R” Us, and RadioShack.

This month also marks the launch of company’s “They Can Climb” marketing campaign, playing off the Nano V2 feature, with a mix of TV advertising across all children’s TV networks, a series of consumer-generated online and social media contests, and an experiential marketing integration event that it hosted at the X Games X Fest Los Angeles. IFI’s comprehensive fall TV public relations and advertising schedule will also include the Aquabot as well as some of the Hexbug Micro Robotic Creatures.

Hexbug is using social media tools like Pinterest, Facebook, Twitter, and Vine for its “They Can Climb” video contest. To participate, entrants need a Vine, Twitter, Facebook, or Instagram account and to include the “#theycanclimb” along with a capture of something that incorporates Hexbugs. Every entrant will receive a $5 promo code off his or her next purchase on www.hexbug.com. Weekly winners will also be chosen to receive a Nano V2 Black Hole set and will also be featured on www.nanov2.com.

Tomy Spring 2013 Pokémon Toy Sweepstakes Now Available

The Tomy Spring 2013 Pokémon Toy Sweepstakes is now available on Facebook.

Log on between May 20 and June 3, submit a complete official entry at the tab found at http://a.pgtb.me/2bdZwn, and you may win one of the 76 prizes available. By submitting an entry and liking the Tomy Facebook fan page, you are automatically entered into this contest. One grand prize winner will receive 14 products from the Spring 2013 Tomy Pokémon product line worth approximately $200.

The first place prize is a Pokémon Center Play ‘n Store Case and 20 2-inch Pokémon figures. Second place prize is a Pokédex Trainer Kit. Tomy can also offer a giveaway of some 7-inch figures.

Smart Toys and Games Launches SmartMax Construction Photo Contest on Facebook

PrintSmart Toys and Games Inc. invites SmartMax enthusiasts to participate in a Facebook photo contest to highlight their SmartMax construction talents for a chance to win a monthly SmartMax prize package. SmartMax builders can submit photos between the first and last day of each month and one winner per month will be announced on the SmartMax Facebook page.

U.S. residents can submit photos to contest@SmartToysAndGames.com. Each entry should include full name, age, and shipping address. Some shared photos will be posted on SmartMax’s Facebook page. There is a limit of one entry per month.

SmartMax allows children to explore the world of magnetism in a safe way, thanks to the large, strong, and easy to manipulate pieces. All SmartMax products, from the basic building sets to the themed vehicles, complement one and other and can be used together in structures.

For more information about Smart Toys and Games, visit www.SmartToysAndGames.com.

Power Rangers Celebrate 20th Anniversary

Visit our Facebook album for photos of the Power Rangers taking over the Jacob K. Javits Convention Center. Itching for some more Toy Fair coverage? Check out our additional news and albums from the week’s festivities on Facebook!

Iron Gets Flattened After Fans Fail to Save the Classic Token

The next Monopoly game token to Pass GO! and collect $200 will be…the cat! After a month of voting on Facebook, and an overwhelming response from fans and organizations from 185 countries around the world, the cat has been chosen and will become the newest addition to the classic game from Hasbro. The cat was able to scratch past the toy robot, guitar, helicopter, and diamond ring in the Monopoly “Save Your Token” campaign by receiving 31 percent of the fan vote. [Read more...]

Instagram Builds Toy Fair Momentum, Community

By Julie Livingston, Senior Account Executive, CarrotNewYork, formerly Senior Director, Public Relations, Toy Industry Association

The adage “a picture tells a thousand words” perfectly describes the free, mobile-sharing app Instagram. The simple act of setting up your Toy Fair product line, exhibit booth, or private showroom can be turned into a compelling narrative easily and effectively. The free application has a simple interface; the bottom part of the app allows you to access the feed and see all of the photos added by you and the individuals you follow. You can click comment to voice your opinion and like a photo by clicking on the heart icon. To give Instagram photos a promotional edge, add a caption including a hashtag or two, such as #BrandXYZ and #TF as well as other, common Instagram tags such as #toys,  #love or #photooftheday that are relevant to your show posts. The site Webstagram is a helpful tool for identifying which hashtags are trending. Remember that although Instagram is a terrific mobile marketing tool, it works best in tandem with other visual content sites such as Facebook, Pinterest, and Tumblr, as these offer the best viral impact for sharing and discussing photos. [Read more...]

Share VeggieTales Silliness, Songs, Fun with Select Episode Clips, Greetings on Facebook

Big Idea Entertainment, a leading studio and producer of children’s and family programming, characters, and brands, and GorillaSpot Media launch video clips from select VeggieTales episodes and greetings for special occasions through GorillaSpot Media’s ReelCards application on Facebook. The VeggieTales clips and greetings can be shared with Facebook users and their friends via social networks and over email. [Read more...]

Ubisoft and Toys “R” Us Launch Toys “R” Us Towers

Ubisoft and Toys “R” Us have teamed up to create Toys “R” Us Towers, a free-to-play toy store simulation game with real-world benefits, available now on Facebook. The game will also be available on mobile devices in the coming months.

Created by Ubisoft Quebec, Toys “R” Us Towers gives players the chance to step into the shoes of the newest employee at Toys “R” Us. They will be able to manage their own toy store by building and designing a variety of toy departments and attractions, such as creating a science toy department or even adding a Ferris wheel just like the 60-foot indoor Ferris wheel featured in the Toys “R” Us international flagship store in Times Square. [Read more...]

Cleveland Company Launches Patented iPhone Game

Heartland Consumer Products, LLC, introduced Square Shooters, the world’s first deck of cards on dice, last year; now the company brings the game to the iPhone.

Square Shooters features nine patented dice which include all 52 playing card faces (plus 2 jokers), specially arranged so players can achieve all poker hands. The game’s challenge is to match a real poker hand in three rolls or less, trumping common poker-dice games that depend upon plain dotted dice.  [Read more...]

Spooky Cool Labs, Warner Bros. Announce New Facebook Game

Spooky Cool Labs and Warner Bros. Interactive Entertainment have announced The Wizard of Oz game for Facebook. The game is based on the film and includes music from the original soundtrack. It also features video clips from the film and resemblance of characters , including Judy Garland and Margaret Hamilton.

Players will have the opportunity to build their own Munchkintown by constructing buildings, interacting with locals, and building the Yellow Brick Road to help lead Dorothy and her friends to Emerald City. As players travel through the Land of Oz, they will run into other characters and will have a chance to defend the townspeople from the Wicked Witch of the West and her Winged Monkeys. Player can visit other Munchkinlands and help with quests.

Visit http://apps.facebook.com/wozgame to collect items that The Wicked Witch of the East left behind, as well as the Ruby Slippers, for a limited time.