Visit our Facebook album for photos of the Power Rangers taking over the Jacob K. Javits Convention Center. Itching for some more Toy Fair coverage? Check out our additional news and albums from the week’s festivities on Facebook!
The next Monopoly game token to Pass GO! and collect $200 will be…the cat! After a month of voting on Facebook, and an overwhelming response from fans and organizations from 185 countries around the world, the cat has been chosen and will become the newest addition to the classic game from Hasbro. The cat was able to scratch past the toy robot, guitar, helicopter, and diamond ring in the Monopoly “Save Your Token” campaign by receiving 31 percent of the fan vote. [Read more...]
By Julie Livingston, Senior Account Executive, CarrotNewYork, formerly Senior Director, Public Relations, Toy Industry Association
The adage “a picture tells a thousand words” perfectly describes the free, mobile-sharing app Instagram. The simple act of setting up your Toy Fair product line, exhibit booth, or private showroom can be turned into a compelling narrative easily and effectively. The free application has a simple interface; the bottom part of the app allows you to access the feed and see all of the photos added by you and the individuals you follow. You can click comment to voice your opinion and like a photo by clicking on the heart icon. To give Instagram photos a promotional edge, add a caption including a hashtag or two, such as #BrandXYZ and #TF as well as other, common Instagram tags such as #toys, #love or #photooftheday that are relevant to your show posts. The site Webstagram is a helpful tool for identifying which hashtags are trending. Remember that although Instagram is a terrific mobile marketing tool, it works best in tandem with other visual content sites such as Facebook, Pinterest, and Tumblr, as these offer the best viral impact for sharing and discussing photos. [Read more...]
Big Idea Entertainment, a leading studio and producer of children’s and family programming, characters, and brands, and GorillaSpot Media launch video clips from select VeggieTales episodes and greetings for special occasions through GorillaSpot Media’s ReelCards application on Facebook. The VeggieTales clips and greetings can be shared with Facebook users and their friends via social networks and over email. [Read more...]
Ubisoft and Toys “R” Us have teamed up to create Toys “R” Us Towers, a free-to-play toy store simulation game with real-world benefits, available now on Facebook. The game will also be available on mobile devices in the coming months.
Created by Ubisoft Quebec, Toys “R” Us Towers gives players the chance to step into the shoes of the newest employee at Toys “R” Us. They will be able to manage their own toy store by building and designing a variety of toy departments and attractions, such as creating a science toy department or even adding a Ferris wheel just like the 60-foot indoor Ferris wheel featured in the Toys “R” Us international flagship store in Times Square. [Read more...]
Square Shooters features nine patented dice which include all 52 playing card faces (plus 2 jokers), specially arranged so players can achieve all poker hands. The game’s challenge is to match a real poker hand in three rolls or less, trumping common poker-dice games that depend upon plain dotted dice. [Read more...]
Spooky Cool Labs and Warner Bros. Interactive Entertainment have announced The Wizard of Oz game for Facebook. The game is based on the film and includes music from the original soundtrack. It also features video clips from the film and resemblance of characters , including Judy Garland and Margaret Hamilton.
Players will have the opportunity to build their own Munchkintown by constructing buildings, interacting with locals, and building the Yellow Brick Road to help lead Dorothy and her friends to Emerald City. As players travel through the Land of Oz, they will run into other characters and will have a chance to defend the townspeople from the Wicked Witch of the West and her Winged Monkeys. Player can visit other Munchkinlands and help with quests.
Visit http://apps.facebook.com/wozgame to collect items that The Wicked Witch of the East left behind, as well as the Ruby Slippers, for a limited time.
Munchkin, Inc., has announced its “Help Me Babyproof” Facebook campaign, a month-long contest encouraging fans to share stories and photos to describe why they need help baby-proofing, for a chance to win Munchkin’s new line of safety accessories.
Munchkin’s new safety accessories offer contemporary features that are new or improved in the marketplace, such as smooth, no-grip plug covers to prevent a child from tampering while also offering a camouflage look for the home, and drawer and cabinet latches that are more child resistant than other single-latch designs. Many of the new childproofing tools are also customizable, to help conceal potential safety threats specific to a parent’s needs.
New baby-proofing accessories include the Childproofing Kit and a range of XtraGuard products, such as the Dual Purpose Door Stopper, Dual Locking Drawer Latches, Dual Locking Angle Latch, Dual Locking Multi-Use Latches, Safety Lock Plug Covers, and many more.
From now until December 5, parents and grandparents are invited to visit the Munchkin Facebook page at www.Facebook.com/Munchkin to participate in the “Help Me Babyproof” social media campaign and learn more about the new line of baby-proofing accessories for their homes. Munchkin will award the full line of safety accessories to the best submissions on a weekly basis.
Munchkin’s safety accessories are now available at retailers nationwide. For more information or for a list of retailers near you, visit www.Munchkin.com.
Anchor Bay Entertainment has announced the release of Best of Wubbzy: Fan’s Choice. For the first time, Wow! Wow! Wubbzy fans will be able to watch their favorite episodes on DVD. Episodes were compiled based on votes from the series’ Facebook fans.
The DVD features six episodes, including Follow The Leader, The Wubbzy Shuffle, Wubbzy the Star, Tooth or Dare, Wubbzy’s Makeover, and Wubbzy Bounces Back, and a bonus seventh episode, Wubbzy the Hero.
Viewers can sing, dance, and learn with the help of Wubbzy. Since its television debut on Nickelodeon in 2006, the show has taught children skills such as sharing, listening, compromising, helping and appreciating others, self-awareness, and the use of humor as a coping skill. Throughout the course of the series, Wubbzy and friends learn how to fit into a group, understand their own feelings and those of others, and get along with one another, as well as important lessons about the value of friendship and community.
This post was originally written by Gigi Rubin and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group
Ubisoft announces House, M.D.: Critical Cases is now available on Facebook. Based on the TV series House, the game lets fans take on the roles of their favorite doctor-detectives. Players work to diagnose and cure the most critical cases before time runs out. Free to Facebook members, the game can be played with friends and other fans of the show.
House, M.D.: Critical Cases is licensed through Universal Partnerships & Licensing, on behalf of NBCUniversal Television Consumer Products Group.
This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and “like” The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.