China Toy Fair


Tomy Spring 2013 Pokémon Toy Sweepstakes Now Available

The Tomy Spring 2013 Pokémon Toy Sweepstakes is now available on Facebook.

Log on between May 20 and June 3, submit a complete official entry at the tab found at http://a.pgtb.me/2bdZwn, and you may win one of the 76 prizes available. By submitting an entry and liking the Tomy Facebook fan page, you are automatically entered into this contest. One grand prize winner will receive 14 products from the Spring 2013 Tomy Pokémon product line worth approximately $200.

The first place prize is a Pokémon Center Play ‘n Store Case and 20 2-inch Pokémon figures. Second place prize is a Pokédex Trainer Kit. Tomy can also offer a giveaway of some 7-inch figures.

Smart Toys and Games Launches SmartMax Construction Photo Contest on Facebook

PrintSmart Toys and Games Inc. invites SmartMax enthusiasts to participate in a Facebook photo contest to highlight their SmartMax construction talents for a chance to win a monthly SmartMax prize package. SmartMax builders can submit photos between the first and last day of each month and one winner per month will be announced on the SmartMax Facebook page.

U.S. residents can submit photos to contest@SmartToysAndGames.com. Each entry should include full name, age, and shipping address. Some shared photos will be posted on SmartMax’s Facebook page. There is a limit of one entry per month.

SmartMax allows children to explore the world of magnetism in a safe way, thanks to the large, strong, and easy to manipulate pieces. All SmartMax products, from the basic building sets to the themed vehicles, complement one and other and can be used together in structures.

For more information about Smart Toys and Games, visit www.SmartToysAndGames.com.

Power Rangers Celebrate 20th Anniversary

Visit our Facebook album for photos of the Power Rangers taking over the Jacob K. Javits Convention Center. Itching for some more Toy Fair coverage? Check out our additional news and albums from the week’s festivities on Facebook!

Iron Gets Flattened After Fans Fail to Save the Classic Token

The next Monopoly game token to Pass GO! and collect $200 will be…the cat! After a month of voting on Facebook, and an overwhelming response from fans and organizations from 185 countries around the world, the cat has been chosen and will become the newest addition to the classic game from Hasbro. The cat was able to scratch past the toy robot, guitar, helicopter, and diamond ring in the Monopoly “Save Your Token” campaign by receiving 31 percent of the fan vote. [Read more...]

Instagram Builds Toy Fair Momentum, Community

By Julie Livingston, Senior Account Executive, CarrotNewYork, formerly Senior Director, Public Relations, Toy Industry Association

The adage “a picture tells a thousand words” perfectly describes the free, mobile-sharing app Instagram. The simple act of setting up your Toy Fair product line, exhibit booth, or private showroom can be turned into a compelling narrative easily and effectively. The free application has a simple interface; the bottom part of the app allows you to access the feed and see all of the photos added by you and the individuals you follow. You can click comment to voice your opinion and like a photo by clicking on the heart icon. To give Instagram photos a promotional edge, add a caption including a hashtag or two, such as #BrandXYZ and #TF as well as other, common Instagram tags such as #toys,  #love or #photooftheday that are relevant to your show posts. The site Webstagram is a helpful tool for identifying which hashtags are trending. Remember that although Instagram is a terrific mobile marketing tool, it works best in tandem with other visual content sites such as Facebook, Pinterest, and Tumblr, as these offer the best viral impact for sharing and discussing photos. [Read more...]

Share VeggieTales Silliness, Songs, Fun with Select Episode Clips, Greetings on Facebook

Big Idea Entertainment, a leading studio and producer of children’s and family programming, characters, and brands, and GorillaSpot Media launch video clips from select VeggieTales episodes and greetings for special occasions through GorillaSpot Media’s ReelCards application on Facebook. The VeggieTales clips and greetings can be shared with Facebook users and their friends via social networks and over email. [Read more...]

Ubisoft and Toys “R” Us Launch Toys “R” Us Towers

Ubisoft and Toys “R” Us have teamed up to create Toys “R” Us Towers, a free-to-play toy store simulation game with real-world benefits, available now on Facebook. The game will also be available on mobile devices in the coming months.

Created by Ubisoft Quebec, Toys “R” Us Towers gives players the chance to step into the shoes of the newest employee at Toys “R” Us. They will be able to manage their own toy store by building and designing a variety of toy departments and attractions, such as creating a science toy department or even adding a Ferris wheel just like the 60-foot indoor Ferris wheel featured in the Toys “R” Us international flagship store in Times Square. [Read more...]

Cleveland Company Launches Patented iPhone Game

Heartland Consumer Products, LLC, introduced Square Shooters, the world’s first deck of cards on dice, last year; now the company brings the game to the iPhone.

Square Shooters features nine patented dice which include all 52 playing card faces (plus 2 jokers), specially arranged so players can achieve all poker hands. The game’s challenge is to match a real poker hand in three rolls or less, trumping common poker-dice games that depend upon plain dotted dice.  [Read more...]

Spooky Cool Labs, Warner Bros. Announce New Facebook Game

Spooky Cool Labs and Warner Bros. Interactive Entertainment have announced The Wizard of Oz game for Facebook. The game is based on the film and includes music from the original soundtrack. It also features video clips from the film and resemblance of characters , including Judy Garland and Margaret Hamilton.

Players will have the opportunity to build their own Munchkintown by constructing buildings, interacting with locals, and building the Yellow Brick Road to help lead Dorothy and her friends to Emerald City. As players travel through the Land of Oz, they will run into other characters and will have a chance to defend the townspeople from the Wicked Witch of the West and her Winged Monkeys. Player can visit other Munchkinlands and help with quests.

Visit http://apps.facebook.com/wozgame to collect items that The Wicked Witch of the East left behind, as well as the Ruby Slippers, for a limited time.

Munchkin Launches New Line Of Safety Accessories With Social Media Campaign

Munchkin, Inc., has announced its “Help Me Babyproof” Facebook campaign, a month-long contest encouraging fans to share stories and photos to describe why they need help baby-proofing, for a chance to win Munchkin’s new line of safety accessories.

Munchkin’s new safety accessories offer contemporary features that are new or improved in the marketplace, such as smooth, no-grip plug covers to prevent a child from tampering while also offering a camouflage look for the home, and drawer and cabinet latches that are more child resistant than other single-latch designs. Many of the new childproofing tools are also customizable, to help conceal potential safety threats specific to a parent’s needs.

New baby-proofing accessories include the Childproofing Kit and a range of XtraGuard products, such as the Dual Purpose Door Stopper, Dual Locking Drawer Latches, Dual Locking Angle Latch, Dual Locking Multi-Use Latches, Safety Lock Plug Covers, and many more.

From now until December 5, parents and grandparents are invited to visit the Munchkin Facebook page at www.Facebook.com/Munchkin to participate in the “Help Me Babyproof” social media campaign and learn more about the new line of baby-proofing accessories for their homes. Munchkin will award the full line of safety accessories to the best submissions on a weekly basis.

Munchkin’s safety accessories are now available at retailers nationwide. For more information or for a list of retailers near you, visit www.Munchkin.com.