Safari Ltd. Swaps Facebook Likes for Toys in New Promotion

safariSafari Ltd. is donating five toys for every new Facebook like it receives during the month of November to the Toy Industry Foundation (TIF), the philanthropic arm of the Toy Industry Association. Dubbed “You Like, We Give,” the promotion specifically supports TIF’s signature program, The Toy Bank, benefitting children in need this holiday season. Safari Ltd. has committed to donating up to 2,500 toys.

Over the past 10 years, The Toy Bank has delivered $85 million worth of toys to children who are sick, impoverished, rescued from abusive homes, living through natural disasters, enduring life on a military base or otherwise in need. Safari Ltd. is a third-generation, educational toy company whose mission is to teach children the importance of nature and its conservation through the joy of play.

Mattel Launches Ever After High Globally

Photographer Jeremy Lloyd Stylist Lin CarlsonMattel has launched its newest intellectual property, Ever After High. Based on the everyday lives of the teenage sons and daughters of well-known fairytale legends, Ever After High leverages multiple platforms to reach consumers.

The story of Ever After High takes place at an enchanted boarding school, where Raven Queen, daughter of the Evil Queen, questions her storybook fate of becoming the next Evil Queen. After she questions her own pre-determined destiny, the school becomes divided between those who want what is promised to them, and those who want to write their own storybook endings.

This new tween property is available in 14 countries and will continue to roll-out to more than 30 territories next year. In addition to the initial collection of six fashion dolls, the property is supported by an immersive digital experience including a website, EverAfterHigh.com, global Facebook page, and YouTube channel. The digital ecosystem includes animated webisodes, character bios, games, avatars, and an interactive music video.

K’nex Holds Tinkertoy Win-in-a-Snap Game and Sweepstakes

K’nex has opened the Tinkertoy Win-in-a-Snap game and sweepstakes. It is a  six-week long promotion open to U.S. and Canadian residents ages 18 and up (for  U.S. participants), or the age of majority in their province of residence (for Canadian participants).

To play the Tinkertoy Win-in-a-Snap game, players must log on to Facebook and like the Tinkertoy Facebook page. Every day, players will have an opportunity to guess which Tinkertoy model is being built in 30 seconds or less for their chance to instantly win one of 100 Tinkertoy Building Sets. These prizes will be awarded randomly throughout the six-week period. By playing the game daily and sharing the page with friends, fans have an opportunity to earn bonus entries towards the Tinkertoy Win-in-a-Snap sweepstakes grand prize of $1000. The more times fans play the game and share the page, the more entries they can accumulate, increasing their chance to win the grand prize.

The Tinkertoy Win-in-a-Snap game and sweepstakes runs through October 20. Participants can play once per day.

Nintendo Invites Fans for a Legend of Zelda Contest

legendofzeldaNintendo is holding a contest on Facebook that lets fans submit art inspired by The Legend of Zelda: The Wind Waker HD for the Wii U console. The creators of the five top selections will win a Wii U console and The Legend of Zelda: The Wind Waker HD game. In addition, the five winners and top 50 finalists will have their art displayed on the main screen at The Legend of Zelda: Symphony of the Goddesses concert, where it will be accompanied by music from The Legend of Zelda series. The five winners will also have their art displayed in the lobby of the Seattle performance of the concert tour on September 12.

The Legend of Zelda: Symphony of the Goddesses features live orchestral performances of theme music from The Legend of Zelda games. The Seattle performance will also include game-play kiosks for The Legend of Zelda: The Wind Waker HDThe Legend of Zelda: A Link Between Worlds for Nintendo 3DS, and photo opportunities with the King of Red Lions replica. The Legend of Zelda: The Wind Waker HD is a remastered version of the Nintendo GameCube original. The game launches in October for Wii U and features high-definition graphics, GamePad features, and enhanced game play, such as faster sailing.

Innovation First Announces Two New Hexbug Product Lines

hexbug_nano_3Innovation First International (IFI) has announced that its two new Hexbug micro robotic product lines, Nano V2 and Aquabot, are now available at specialty and mass retailers nationwide, including Walmart, Target, Toys “R” Us, and RadioShack.

This month also marks the launch of company’s “They Can Climb” marketing campaign, playing off the Nano V2 feature, with a mix of TV advertising across all children’s TV networks, a series of consumer-generated online and social media contests, and an experiential marketing integration event that it hosted at the X Games X Fest Los Angeles. IFI’s comprehensive fall TV public relations and advertising schedule will also include the Aquabot as well as some of the Hexbug Micro Robotic Creatures.

Hexbug is using social media tools like Pinterest, Facebook, Twitter, and Vine for its “They Can Climb” video contest. To participate, entrants need a Vine, Twitter, Facebook, or Instagram account and to include the “#theycanclimb” along with a capture of something that incorporates Hexbugs. Every entrant will receive a $5 promo code off his or her next purchase on www.hexbug.com. Weekly winners will also be chosen to receive a Nano V2 Black Hole set and will also be featured on www.nanov2.com.

Tomy Spring 2013 Pokémon Toy Sweepstakes Now Available

The Tomy Spring 2013 Pokémon Toy Sweepstakes is now available on Facebook.

Log on between May 20 and June 3, submit a complete official entry at the tab found at http://a.pgtb.me/2bdZwn, and you may win one of the 76 prizes available. By submitting an entry and liking the Tomy Facebook fan page, you are automatically entered into this contest. One grand prize winner will receive 14 products from the Spring 2013 Tomy Pokémon product line worth approximately $200.

The first place prize is a Pokémon Center Play ‘n Store Case and 20 2-inch Pokémon figures. Second place prize is a Pokédex Trainer Kit. Tomy can also offer a giveaway of some 7-inch figures.

Smart Toys and Games Launches SmartMax Construction Photo Contest on Facebook

PrintSmart Toys and Games Inc. invites SmartMax enthusiasts to participate in a Facebook photo contest to highlight their SmartMax construction talents for a chance to win a monthly SmartMax prize package. SmartMax builders can submit photos between the first and last day of each month and one winner per month will be announced on the SmartMax Facebook page.

U.S. residents can submit photos to contest@SmartToysAndGames.com. Each entry should include full name, age, and shipping address. Some shared photos will be posted on SmartMax’s Facebook page. There is a limit of one entry per month.

SmartMax allows children to explore the world of magnetism in a safe way, thanks to the large, strong, and easy to manipulate pieces. All SmartMax products, from the basic building sets to the themed vehicles, complement one and other and can be used together in structures.

For more information about Smart Toys and Games, visit www.SmartToysAndGames.com.

Power Rangers Celebrate 20th Anniversary

Visit our Facebook album for photos of the Power Rangers taking over the Jacob K. Javits Convention Center. Itching for some more Toy Fair coverage? Check out our additional news and albums from the week’s festivities on Facebook!

Iron Gets Flattened After Fans Fail to Save the Classic Token

The next Monopoly game token to Pass GO! and collect $200 will be…the cat! After a month of voting on Facebook, and an overwhelming response from fans and organizations from 185 countries around the world, the cat has been chosen and will become the newest addition to the classic game from Hasbro. The cat was able to scratch past the toy robot, guitar, helicopter, and diamond ring in the Monopoly “Save Your Token” campaign by receiving 31 percent of the fan vote. [Read more...]

Instagram Builds Toy Fair Momentum, Community

By Julie Livingston, Senior Account Executive, CarrotNewYork, formerly Senior Director, Public Relations, Toy Industry Association

The adage “a picture tells a thousand words” perfectly describes the free, mobile-sharing app Instagram. The simple act of setting up your Toy Fair product line, exhibit booth, or private showroom can be turned into a compelling narrative easily and effectively. The free application has a simple interface; the bottom part of the app allows you to access the feed and see all of the photos added by you and the individuals you follow. You can click comment to voice your opinion and like a photo by clicking on the heart icon. To give Instagram photos a promotional edge, add a caption including a hashtag or two, such as #BrandXYZ and #TF as well as other, common Instagram tags such as #toys,  #love or #photooftheday that are relevant to your show posts. The site Webstagram is a helpful tool for identifying which hashtags are trending. Remember that although Instagram is a terrific mobile marketing tool, it works best in tandem with other visual content sites such as Facebook, Pinterest, and Tumblr, as these offer the best viral impact for sharing and discussing photos. [Read more...]