China Toy Fair

Munchkin Launches New Line Of Safety Accessories With Social Media Campaign

Munchkin, Inc., has announced its “Help Me Babyproof” Facebook campaign, a month-long contest encouraging fans to share stories and photos to describe why they need help baby-proofing, for a chance to win Munchkin’s new line of safety accessories.

Munchkin’s new safety accessories offer contemporary features that are new or improved in the marketplace, such as smooth, no-grip plug covers to prevent a child from tampering while also offering a camouflage look for the home, and drawer and cabinet latches that are more child resistant than other single-latch designs. Many of the new childproofing tools are also customizable, to help conceal potential safety threats specific to a parent’s needs.

New baby-proofing accessories include the Childproofing Kit and a range of XtraGuard products, such as the Dual Purpose Door Stopper, Dual Locking Drawer Latches, Dual Locking Angle Latch, Dual Locking Multi-Use Latches, Safety Lock Plug Covers, and many more.

From now until December 5, parents and grandparents are invited to visit the Munchkin Facebook page at to participate in the “Help Me Babyproof” social media campaign and learn more about the new line of baby-proofing accessories for their homes. Munchkin will award the full line of safety accessories to the best submissions on a weekly basis.

Munchkin’s safety accessories are now available at retailers nationwide. For more information or for a list of retailers near you, visit

Anchor Bay Releases Wow! Wow! Wubbzy Compilation DVD

Anchor Bay Entertainment has announced the release of Best of Wubbzy: Fan’s Choice. For the first time, Wow! Wow! Wubbzy fans will be able to watch their favorite episodes on DVD. Episodes were compiled based on votes from the series’ Facebook fans.

The DVD features six episodes, including Follow The Leader, The Wubbzy Shuffle, Wubbzy the Star, Tooth or Dare, Wubbzy’s Makeover, and Wubbzy Bounces Back, and a bonus seventh episode, Wubbzy the Hero.

Viewers can sing, dance, and learn with the help of Wubbzy. Since its television debut on Nickelodeon in 2006, the show has taught children skills such as sharing, listening, compromising, helping and appreciating others, self-awareness, and the use of humor as a coping skill. Throughout the course of the series, Wubbzy and friends learn how to fit into a group, understand their own feelings and those of others, and get along with one another, as well as important lessons about the value of friendship and community.

This post was originally written by Gigi Rubin and published by For more news, visit, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group

Ubisoft Launches House, M.D. Game For Facebook


Ubisoft announces House, M.D.: Critical Cases is now available on Facebook. Based on the TV series House, the game lets fans take on the roles of their favorite doctor-detectives. Players work to diagnose and cure the most critical cases before time runs out. Free to Facebook members, the game can be played with friends and other fans of the show.

House, M.D.: Critical Cases is licensed through Universal Partnerships & Licensing, on behalf of NBCUniversal Television Consumer Products Group.

This post was originally written by Leah Rocketto and published by For more news, visit, follow The Toy Book on Twitter, and “like” The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Winning Moves Donates Games for ‘Likes’ and Followers

Earlier this fall, Winning Moves Games committed to donate two new games to Kids Wish Network for every 10 Facebook “likes” and Twitter followers through Thanksgiving. The initiative was so successful that the program has been extended until Christmas. So far, 587 games have been shipped out to Kids Wish Network, and Winning Moves has more than 4,000 likes on Facebook and an estimated 1,500 Twitter followers.

If you would like to help with this initiative, visit Winning Moves’ Facebook page and Twitter account.

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Facebook Game About Toy Inventing, Selling to Debut This Month

Update: Fuel Games has pushed back the game’s premiere until October 25.

Fuel Games is set to debut a new Facebook game on October 25, which will challenge players to create a successful toy factory and storefront. Toy Factory is a social game of time management and creation, featuring a retro look. The goal is to build an attractive storefront and bring happiness to kids through must-have toys.

To be successful, players must become a master toy inventor and have retail genius, gaining points for research and development, increasing the treasure chest inventory, and keeping the store’s rating high enough for daily prizes. Features of the game include building and selling toys in categories such as action figures, dolls, vehicles, games, plush, and electronics; personalizing the store and workshop; helping friends through fictional disasters; and more.

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New Hero to Wear Spider-Man’s Mask

Following a worldwide search for the next Spider-Man, Columbia Pictures and Marvel Studios selected Andrew Garfield to play Peter Parker. Garfield’s upcoming works include The Social Network, about the founding of Facebook, and Never Let Me Go, which he stars alongside Keira Knightley.

The next film, set to release July 3, 2012, is based on a screenplay by James Vanderbilt and will be directed by Marc Webb. Previous Peter Parker star Tobey Maguire reportedly left the project, along with director Sam Raimi, following setbacks.

Totally Spies! RPG to Premiere on Facebook

OUAT Entertainment has teamed with Marathon Media to launch Totally Spies! Fashion Agents, a role-playing game (RPG) for Facebook. The RPG is based on the Totally Spies TV series, which has been broadcast in 120 countries. The series follows three students––Sam, Alex, and Clover––who are international secret agents and budding fashionistas.

In Totally Spies! Fashion Agents, players create their own character (girl or boy), which will become a student at Beverly Hills’ university, Mali-U, where Sam, Alex, and Clover are students. Players are recruited by WOOHP (World Organization Of Human Protection), and alternate between missions to save the world and mini-games based on student life, fashion, and decorating. The aim of the game is to make it to the Fashion Agents level, which allows players to pick up the best items for their personal wardrobe and home furnishings.

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JAKKS to Give Away UFC Tickets and Toys to Facebook Fan

JAKKS Pacific is giving away a UFC prize pack, which includes a pair of tickets to UFC 107 in  Memphis, Tennessee on December 12 and a full set of JAKKS UFC action figures and toys to one lucky Facebook Fan!
Become a fan of the JAKKS UFC Action Figures Facebook page by December 1, 2009 to automatically be entered to win the JAKKS UFC prize pack, which includes 2 tickets to UFC 107 (the main event title fight will be BJ Penn vs. Diego Sanchez), air transportation to Memphis for 2 people, hotel accommodations for 1 night in Memphis (double occupancy), a full set of JAKKS UFC Wave 0 Action Figures, the Official Scale Octagon Playset, and a replica UFC Championship Belt.

You must be 18 years of age or older to participate. This special Facebook giveaway will run until noon, PST on December 1, 2009. The winner will be announced thereafter on JAKKS’ Facebook page. Visit and search “UFC Action Figures – JAKKS Pacific” to become a fan.