A few months ago, I wrote a commentary about trends occurring in the world of licensed action figures. Since then, I worked on a longer piece for The Licensing Book, the sister publication of The Toy Book, looking at the process in between attaining a license for a movie, TV show, etc., and the production of the final toy. Licensed collectible figures was a fascinating subject to write about, and I am eternally grateful to all of the toy company officials who took time out of their busy lives to answer my unending barrage of (mostly) annoying questions.
Ghostbusters, one of the most successful film franchises of all time, will be celebrating its 30th Anniversary next year. Sony Pictures Consumer Products (SPCP) will launch an all new program targeting the core fan base with products in categories such as apparel, toys, construction, collectibles, and publishing through partnerships. SPCP will participate in events and engage in new partnerships sure to excite fans new and old.
SPCP has partnered with pop culture art gallery, Gallery 1988 to create a traveling art show designed by top artists, which will include their interpretations of Ghostbusters over the last 30 years. Limited-edition screen prints and posters will be available during each stop of the tour, which will conclude at Comic-Con International in San Diego.
Some of the global toy, publishing, and apparel licensees supporting the anniversary are Mattel Inc., IDW Publishing, World Tech Toys, Quantum Mechanics, Factory Entertainment, Diamond Select and Medicom Toys, Mad Engine, Titan Figures, Uniqlo, Kientai, and BCI. Funko and Underground Toys will produce collectibles and novelty products.
As an avid reader of George R.R. Martin’s book series and a regular viewer of the HBO TV series, I could not have been more excited to receive HBO’s announcements of their Game of Thrones-licensed products that were debuted at Comic-Con International in San Diego. New figures, books, puzzles, plush and more are sure to delight Game of Thrones fans and collectors. The new products feature favorite characters as well as cuddly versions of even the prickliest of Westeros’ creatures. (There are probably some spoilers from the series, so proceed with caution.)
Game of Thrones Comic-Con Exclusive Pop! Ned Stark Figurine: Ever find yourself watching the show and thinking, Ned Stark never would’ve let this nonsense go down? Well, the sad, defeated, yet honorable late Hand to (also the late) King Robert Baratheon is back with the Game of Thrones Comic-Con Exclusive Pop! Ned Stark Figurine, from Funko, that pays homage to the head patriarch of the Stark family that we all miss so dearly. Held together by two magnets, his bloody neck from his beheading in the penultimate episode of the first season is revealed when you remove his head. This iteration of the classic Pop! Ned Stark Figurine is a great collectible to keep intact on your desk or in separate pieces to honor the memory of our beloved Ned. A limited quantity of this figure is on sale HBO online store. [Read more...]
Sony Pictures Consumer Products (SPCP) has inked deals with multiple partners around the globe in time for the release of Men In Black 3 on May 25. For global deals, SPCP has teamed up with Activision for video games across multiple platforms; Gameloft for mobile games; SEE for an online game; and Sony Computer Entertainment Europe for digital costumes within the existing Little Big Planet game.
Jakks Pacific, master toy licensee, has created action figures, accompanying accessories, and more. GreenLight has created die-cast MIB cars and vehicle model kits. In collectibles, Enterbay has figurines, Factory Entertainment is making replicas of props and gadgets, Kotobukiya has created PVC statues, and Studio Art & Technology is also making prop replicas. Other licensees have signed on for apparel and accessories.
This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.