NFL Players Inc. (NFLPI), the marketing and licensing arm of the NFL Players Association, introduces Playmaker Challenge, an exciting new competition for toy developers. To be considered, new toy ideas must feature the unique intellectual property assets licensed only by NFLPI, including names, uniform numbers, signatures, nicknames, images, and likenesses for more than 1,800 active NFL players.
The competition, announced at Fall Toy Preview in Dallas, runs through December 19, and NFLPI is accepting applications for concepts through the Playmaker Challenge microsite. The grand prize winner will receive an NFLPI-issued license, an NFL player promotional appearance at their Toy Fair booth, and $10,000 towards player marketing, which can be used on retail partnerships, social media activation, and/or player appearances. Additionally, NFLPI will work with the winner and retail launch partner to donate a quantity of the newly licensed toy to a pre-determined children’s charity.
A committee will review submissions and invite three finalists to present their concepts to the NFLPI committee from January 4 to February 13. The winner will be announced at the American International Toy Fair in New York City.