Fall Toy Preview week will begin on September 26 with Women in Toys, Licensing & Entertainment’s (WIT) and Walmart’s WIT Empowerment Day at the Dallas Market Center, according to the Toy Industry Association (TIA). [Read more...]
Laser Pegs Ventures introduced the Lava Peg Power Base and the Light Up Pull Back Motor at the Fall Toy Preview show in Dallas. The company is also expanding its product lines to include seventeen n
The Lava Peg is a power base and building set that has a light up tube with colorful and bubbly child-safe liquid at its core. It is compatible with all other Laser Pegs kits and major brick construction brands, and has a rechargeable USB battery. The Lava Peg Power Base will launch as part of Stealth, a four-in-one kit. Following the initial release of the Stealth kit, the Lava Peg will be available as a standalone power base in various colors for toy retailers worldwide. [Read more...]
Tens of thousands of new toys for 2016 made their debut at the Toy Industry Association’s (TIA) Fall Toy Preview held last week in Dallas. Industry analysts called the fall marketplace “more optimistic” than any show in the past several years, thanks to an abundance of creative and innovative toys that are sure to drive industry sales through next year’s holiday shopping season. [Read more...]
Wonder Forge has partnered with The World of Eric Carle, for multi-year North American licensing agreement to develop preschool games based on the best-selling books by Eric Carle. The line will feature Carle’s Very Hungry Caterpillar on two of Wonder Forge’s game platforms—Matching and Surprise Slides.
These new games will debut with select retailers and media at the Toy Industry’s Fall Toy Preview Show in Dallas.
As reported by the Toy Industry Association (TIA), speakers at this year’s Fall Toy Preview include Mark Cuban, the Dallas Mavericks owner and billionaire investor from the hit TV show, Shark Tank. He will deliver his address at the Women in Toys Empowerment Day, a mentoring and networking event for female business owners taking place on October 5, the day before Fall Toy Preview officially opens its doors.
Registration for the Toy Industry Association’s (TIA) annual Fall Toy Preview has started out strong, with more than 200 buyers from global retail outlets already signed up to attend the preview show, to be held in Dallas on October 6 to 8. Representatives of global retailers and toy sellers—including buyers from GameStop, Toys “R” Us, and more—will be on-site to browse hundreds of brands with one or more lines slated for the fourth quarter of next year.
NFL Players Inc. (NFLPI), the marketing and licensing arm of the NFL Players Association, introduces Playmaker Challenge, an exciting new competition for toy developers. To be considered, new toy ideas must feature the unique intellectual property assets licensed only by NFLPI, including names, uniform numbers, signatures, nicknames, images, and likenesses for more than 1,800 active NFL players.
The competition, announced at Fall Toy Preview in Dallas, runs through December 19, and NFLPI is accepting applications for concepts through the Playmaker Challenge microsite. The grand prize winner will receive an NFLPI-issued license, an NFL player promotional appearance at their Toy Fair booth, and $10,000 towards player marketing, which can be used on retail partnerships, social media activation, and/or player appearances. Additionally, NFLPI will work with the winner and retail launch partner to donate a quantity of the newly licensed toy to a pre-determined children’s charity.
A committee will review submissions and invite three finalists to present their concepts to the NFLPI committee from January 4 to February 13. The winner will be announced at the American International Toy Fair in New York City.