On Saturday, September 10, starting at 1 p.m., StinkyKids fans are invited to a special event at FAO Schwarz Fifth Avenue in New York City. At the event, fans will be able to purchase the brand-new StinkyKids book, StinkyKids See a Full Moon, and meet the brand’s creator, Britt Menzies. Menzies will host a story time and will autograph new books purchased by attendees. StinkyKids characters are playful, curious tykes who learn to make right choices through their innocent childhood mistakes and gain valuable life lessons.
The Smurfs opened in theaters nationwide today, and viewers will see the legendary FAO Schwarz Fifth Avenue store prominently featured in a chase scene in which the Smurfs encounter the evil wizard Gargamel. To celebrate the store’s role in the movie, FAO Schwarz hosted daily themed activities during a special Smurf Week (July 25 to July 29), highlighted by an appearance by Hank Azaria, who plays Gargamel in the film.
In store, customers can bring The Smurfs home with FAO’s assortment of toys, games, and more items in the store’s “blue-tique.” The main attraction of the “blue-tique” is the Smurfalator, a machine used by Gargamel to extract the Smurfs’ magical essence. Also featured are images from the movie, toys from Jakks Pacific, a classic assortment of Smurfs from Schleich, collector dolls from Madame Alexander, and apparel from Junk Food Clothing.
StinkyKids is a doll line that was launched in fourth quarter 2009. The dolls are sold at 110 Nordstrom stores, Nordstrom.com, and FAO Schwarz New York. StinkyKids recently signed Madame Alexander to refill doll reorders, and to expand the program to additional specialty, mid-tier, and mass retailers.
Beginning November 1, more than 500 Toys “R” Us stores will premiere FAO Schwarz in-store boutiques, filled with the company’s selection of toys. The boutiques will be located in the front of the 585 nationwide stores, guarded by the famous FAO Schwarz toy soldier, and featuring toys at price points ranging from $2.99 to $64.99.