According to Bulldog Licensing, the brand new Sindy collectible doll range, from Robert Tonner, will make its retail debut at Harrods later this month. Sindy is a British fashion icon first launched in 1963, which became the biggest-selling toy in the UK by the late ’60s, enjoying sales throughout the 70s, 80s, and 90s, to go with a large adult fan base.
The U.S.-based Robert Tonner has tapped into the enduring popularity of Sindy with an exquisite recreation of her 1972 Trendy Girl collection, which is one of the most sought after of Sindy’s original ranges of dolls. Both original and modern clothing styles have been developed to accompany the release.
Mattel has launched Entrepreneur Barbie, coinciding with real-life female entrepreneurs gracing the cover of Time‘s Most Influential People issue and leading one-in-five start-ups. To celebrate her newest career, Barbie has partnered with a diverse group of female entrepreneurs, including the founders of Girls Who Code, Rent the Runway, One Kings Lane, Plum Alley, Genuine Insights, Sugarfina, and The TomKat Studio.
Girls and parents can explore inspirational tips, career-themed games, and activities at www.barbie.com, and purchase career dolls available at retailers nationwide.
Disney Consumer Products has unveiled a new collection of products based on Maleficent, the impending Walt Disney Studios live-action movie that explores the untold story of Disney’s most iconic villain from the classic film, Sleeping Beauty. The collection includes dolls, figures, and role-play items.
Jakks Pacific will introduce Maleficent and Aurora Collector Fashion Dolls, which stand 11.5 inches tall, as well as Maleficent’s Glow Horns, inspired by the iconic horns from the film. Funko will have Maleficent and Aurora POP! figures.
The Disney Store will introduce the Aurora Deluxe Costume Collection, which includes a deluxe costume featuring lace detailing, floral accents, and other embellishments. Meanwhile, the Disney Store’s Maleficent Film Collection Dolls are designed to depict the title character and Aurora from the film.
Maleficent arrives in theaters on May 30.
Retailer Wayfair.com is now carrying The Prettie Girls!, The One World Doll Project’s line of multi-cultural dolls. The Prettie Girls! consists of fashion dolls that encompass the attributes and aspirations of contemporary girls of different ancestries, including African-American, Latino, South Asian, and Caucasian heritage. Currently, The Prettie Girls are the only African-American and Hispanic fashion play dolls available on Wayfair.com.
“Following our successful February showing at Toy Fair 2014, we are in close contact with many enthusiastic retailers,” said Trent T. Daniel, Founder of One World Holdings, the parent company of The One World Doll Project. “We have been working closely with the Wayfair.com team to offer The Prettie Girls! dolls to their customers just in time for the Easter basket toy rush.”
According to retail sales data from The NPD Group, year to date through October, the doll category is entering the holiday season with dollar sales up 1 percent compared to year ago. The Fashion Themed Dolls segment is the main driver of this growth with year-over-year sales growth of 6 percent through October.
This increase is due not only to several new brands such as My Little Pony Equestria Girls and Sofia The First, but also growth in some of last year’s more popular brands, including Monster High, Doc McStuffins, and Lalaloopsy.
Within dolls, other subclasses that have experienced strong growth are Fashion Styling & Dressup and Fashion Themed Clothes, which include items such as Monster High Fashion Sets and Barbie Ultimate Closet.
The following lists the Top 15 Fashion Doll items for the last 13 weeks ending November 9, ranked on dollar sales and in alphabetical order:
- Barbie Feature Horse, from Mattel
- Disney Sparkle Princess Asst, from Mattel
- Holiday Barbie 2013, from Mattel
- Lalaloopsy Asst, from MGA Entertainment
- Lalaloopsy Silly Hair Asst, from MGA Entertainment
- Monster High 13 Wishes Asst, from Mattel
- Monster High Catty Noir Friday The 13th, from Mattel
- Monster High Classroom 2 Pack Doll Asst, from Mattel
- Monster High Dance Class Dolls Asst, from Mattel
- Monster High Doll Asst, from Mattel
- Monster High Music Festival Asst, from Mattel
- Monster High Scaris Asst, from Mattel
- My Little Pony Equestria Girls Asst, from Hasbro Toys
- My Little Pony Equestria Girls Deluxe Doll With Accessories Asst, from Hasbro Toys
- Sofia The First Talking Sofia And Animal Friends, from Mattel