The Prettie Girls Expands Distribution with Wayfair.com

PrettieGirlsDollsRetailer Wayfair.com is now carrying The Prettie Girls!, The One World Doll Project’s line of multi-cultural dolls. The Prettie Girls! consists of fashion dolls that encompass the attributes and aspirations of contemporary girls of different ancestries, including African-American, Latino, South Asian, and Caucasian heritage. Currently, The Prettie Girls are the only African-American and Hispanic fashion play dolls available on Wayfair.com.

“Following our successful February showing at Toy Fair 2014, we are in close contact with many enthusiastic retailers,” said Trent T. Daniel, Founder of One World Holdings, the parent company of The One World Doll Project. “We have been working closely with the Wayfair.com team to offer The Prettie Girls! dolls to their customers just in time for the Easter basket toy rush.”

NPD: Fashion Dolls Still in Fashion for the Holidays

According to retail sales data from The NPD Group, year to date through October, the doll category is entering the holiday season with dollar sales up 1 percent compared to year ago. The Fashion Themed Dolls segment is the main driver of this growth with year-over-year sales growth of 6 percent through October.

This increase is due not only to several new brands such as My Little Pony Equestria Girls and Sofia The First, but also growth in some of last year’s more popular brands, including Monster High, Doc McStuffins, and Lalaloopsy.

Within dolls, other subclasses that have experienced strong growth are Fashion Styling & Dressup and Fashion Themed Clothes, which include items such as Monster High Fashion Sets and Barbie Ultimate Closet.

The following lists the Top 15 Fashion Doll items for the last 13 weeks ending November 9, ranked on dollar sales and in alphabetical order: