MGA Entertainment Launches Bratz App

Bratz App 1Earlier this month, MGA Entertainment launched its Bratz App, which gives users the ability to create worlds in the digital space by customizing Bratz avatars, fashions, and the Bratz Create It Yourself (CIY) Shoppe.

Follow the link to see hi-res screenshots.

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New Lifestyle Hall to Open Its Doors at Spielwarenmesse 2015

SpielwarenmesseegSpielwarenmesse eG will introduce a new area of products dedicated to letting kids express themselves at next year’s toy fair. The new Lifestyles area will include a range of fashion and trend-related goods including clothing, accessories, and toys with a focus on letting children and young people develop their own style.

Companies in the new hall will exhibit items pertaining to fashion, home decoration, designer toys, stationary, fan and souvenir articles, and licensed products. During Spielwarenmesse next year, buyers and traders will find these products in the central entrance hall of the Nuremberg Exhibition Centre and online at

Toys “R” Us Launches Jewelry and Accessory Crafts by Victoria Justice

Victoria Justice Mega_Jewelry_TRUToys “R” Us has introduced exclusive do-it-yourself fashion accessories and crafts designed by actress and musician Victoria Justice. The new line, Totally Me! by Victoria Justice is intended for tweens ages 8 and up.

The line features 16 items. Totally Me! by Victoria Justice customizable jewelry kits, craft kits, and the Victoria’s Closet Fashion Sketchbook kit are currently available online at, and will appear in Toys “R” Us Stores nationwide in the coming weeks.

Totally Spies! RPG to Premiere on Facebook

OUAT Entertainment has teamed with Marathon Media to launch Totally Spies! Fashion Agents, a role-playing game (RPG) for Facebook. The RPG is based on the Totally Spies TV series, which has been broadcast in 120 countries. The series follows three students––Sam, Alex, and Clover––who are international secret agents and budding fashionistas.

In Totally Spies! Fashion Agents, players create their own character (girl or boy), which will become a student at Beverly Hills’ university, Mali-U, where Sam, Alex, and Clover are students. Players are recruited by WOOHP (World Organization Of Human Protection), and alternate between missions to save the world and mini-games based on student life, fashion, and decorating. The aim of the game is to make it to the Fashion Agents level, which allows players to pick up the best items for their personal wardrobe and home furnishings.

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