Fibre-Craft Names Dan Shure as President

Fibre-Craft Materials Corp., a manufacturer of creative activities and toys under the Creative Hands, The Springfield Collection, and Bendastix brand names, has named Daniel B. Shure as its president effective immediately. Shure will report to John Abens, who assumes the new title of chairman.

Most recently, Shure was president of BeShure LLC, a consumer products consulting company, and prior to that, he managed toy and gift companies, including Strombecker Corporation, Processed Plastic Company, and Tootsietoy Corp. He also served several terms as a director of the Toy Industry Association.

COMMENTARY: Back to Basics: Sketch, Doodle, Paint, and Play

TF14Logo-cityDatesAfter Toy Fair 2013, the words “and there’s an app!” were ringing in my ears for weeks. This year, however, appcessories seemed more like a taboo than anything else, with most companies shying away from toys with app-enhanced features or reliability. Honestly, it was less than disappointing. I think keeping screen time and toy time separate is perfectly acceptable, and apparently, what kids and toy buyers prefer.

This year will truly mark a return to traditional play patterns. Rainbow Loom, a simple bracelet-making kit for kids, was huge in 2013, eventually snagging four Toy of the Year (TOTY) awards, including the overall Toy of the Year. That said, Toy Fair 2014 brought tons of cool innovations in the activities category, with companies fighting to be the next big thing once the Rainbow Loom craze comes to an end. [Read more...]

Fibre-Craft Introduces text-UR Foam

Fibrecrafttext-UR Foam, from Fibre-Craft, allows kids to combine interesting textures with an added 3-D element to make projects stand up and stand out. Using 3-D space-urs, kids can peel and stick stackable squares that are included in most text-UR Foam products, making ordinary arts and crafts projects pop.

Kids can make crafts with their hands—no drawing, coloring, or painting required. text-UR Foam brings together concentration, dexterity, creativity, and patience in this artistic form of play.

text-UR Foam comes in bright colors and six different textures—wavy, dotty, scaly, stripes, bumpy, and terry cloth.

Fibre-Craft Introduces New Bendastix

BendastixboxFibre-Craft introduces Bendastix, a kids’ creative activity where soft and squishy craft pieces replace rigid cardboard or wood.

Available in July, Bendastix will offer a kit of soft construction components to build cars, flowers, kooky glasses, and anything the imagination can dream up. Patterned Bendastix is a cool combination of crafts and construction where kids can bend, mold, and shape without ever breaking. The funky pieces can be reused next time to create a different bracelet, a robot, or a hair band.

Designed for children ages 6 and up, Bendastix makes its debut with eight arts and crafts kits. Each kit is packaged with a soft and squishy handle. These kits include Big Box, Braceletz, Botz, Budz, Bandz, and Bowz.