China Toy Fair


Sanrio Signs Licensing Agreement with Fiesta

Sanrio, Inc. has signed a new licensing agreement with Fiesta to produce a collection of plush toys for the prize redemption market, featuring Hello Kitty and other iconic Sanrio characters. The agreement is effective immediately.

The initial offering of prize redemption plush toys will include Hello Kitty, Badtz-Maru, Chococat, Keroppi, My Melody, and TuxedoSam in six different sizes, ranging from 6.5 inches to 27.5 inches.  These products are licensed for distribution in the U.S., Canada, and Mexico and will be available in various theme parks, crane vending machines, fairs, carnivals, water parks, and arcades. Theme park distribution will include Six Flags Theme Parks, Cedar Fair Theme Parks such as Cedar Point, Knott’s Berry Farm, and Universal Studios, to name a few.

The Sanrio plush toys will be available in July and pre-booking orders are available now.

Fiesta Secures Skelaminals License for New Plush Toys

Fiesta Toy is partnering with Skelanimals, LLC to produce and distribute plush toys featuring the Skelanimals characters. The plush toys will be distributed to the U.S. amusement and games market. Fiesta’s 2011 Skelaminals plush selection features Marcy the monkey, Jack the rabbit, Dax the Dog, and Kit the cat.