China Toy Fair


The Simpsons Honors 25 Years of Celebrity Guest Stars with Figures, Collectibles

TheSimpsons25The latest line-up of celebrities in The Simpsons exclusive 25 of the Greatest Guest Stars program will include Buzz Aldrin, Tom Jones, Elvis Costello, Weird Al Yankovic, and Aerosmith.

The limited-edition collection includes figures, collectibles, and more featuring the animated likenesses of 25 of the most celebrated guest stars as they appeared on the TV show. The collection results from a partnership between The National Entertainment Collectibles Association (NECA) and Twentieth Century Fox Consumer Products to celebrate the 25-year history of The Simpsons.

Products from the previous three waves are now available at various retailers, including Toys ”R” Us locations nationwide.

Tamagotchi Returns with New Tamagotchi Friends

TamagotchiFriendsThis month sees the release of a new generation of Tamagotchi toys from Bandai America. Like the original Tamagotchi, Tamagotchi Friends egg characters hatch, at which point the owner raises it from birth to adult. This includes feeding it when it is hungry, providing medicine when it is sick, and bathing it. Owners can also play games to earn Gotchi Points, which can be used to buy meals, snacks, and jewelry.
By bumping them into each other, Tamagotchi Friends characters can send text messages and gifts, and even go on play dates. More bumps lead to more points and rewards that the owner will earn.
Tamagotchi Friends Digital Friend devices are available in six different designs. Bandai is also releasing figures and play sets—including multi-character packs and a two-level café—exclusively at Toys “R” Us and toysrus.com.

Snap Creative Launches Collectible Toys for Five Summer Blockbusters

SnapCreative.TransformersSnap Creative will release five collectible and promotional toy programs at movie theaters worldwide for the summer’s top blockbusters. The launch is rolling out throughout the summer, coinciding with the releases of DreamWorksHow to Train Your Dragon 2, Paramount and Hasbro’s Transformers: Age of Extinction, Disney’s Planes: Fire & Rescue, Marvel’s Guardians of the Galaxy, and Nickelodeon’s Teenage Mutant Ninja Turtles.

Movie-going fans can collect two or three different highly detailed figures or key chains from each feature, along with reusable cups and popcorn packs. These collectible packages will be available in theater chains worldwide in the U.S., China, Mexico, Canada, Germany, Spain, Vietnam, Thailand, and more.

Jazwares Appointed Master Toy Partner for Ella the Elephant

DHXMEDIAEllaDHX Media has appointed Jazwares Inc. as the global master toy partner on preschool property Ella the Elephant for the U.S., Canada, UK, Ireland, Latin America, Middle East, Australia, Spain, and Norway. The deal will enable Jazwares to launch worldwide plush, dolls figures, and play sets, vehicles, role play, and musical instruments based on the animated preschool series, which is currently airing weekdays on Disney Channel and Disney Junior.

Ella the Elephant is a charming and whimsical animated preschool series based on the award-winning Ella the Elegant Elephant book series written by Carmela D’Amico and illustrated by Steven D’Amico. The series follows the adventures of Ella and her friends on Elephant Islands. Ella is a spirited little elephant with a big heart, bigger imagination, and a magic hat that can transform into almost anything.

Spin Master Launches Paw Patrol Toy Line Exclusively at Toys “R” Us

PawPatrolPaw Patrol is headed to Toys “R” Us stores nationwide and online at toysrus.com on May 18. Developed by Spin Master Ltd., Paw Patrol is the No. 1 rated preschool series and airs weekdays on Nickelodeon. Throughout June, Toys “R” Us will be the only retailer to offer the new preschool line of plush, vehicles, figures, and more based on the TV show.

The new product range includes a number of collectible items for kids ages 3 and up.

The Action Pack Pup with Badge figure comes with a push-button transforming backpack and a kid-sized, snap-on role-play badge.

Paw Patrol Racers each include a pup or a figure molded inside that hero’s signature vehicle. [Read more...]

Nintendo to Launch Character Figurines that Interact with Video Games

NFPNintendoNintendo is planning a new line of character figurines that can communicate with video games, similar to Activision’s Skylanders and Disney Infinity. The new Nintendo Figurine Platform (NFP) was announced last Thursday by Nintendo president Satoru Iwata at the company’s annual financial briefing.

“Other than using character IP in Nintendo’s video game software, we need to start a new business that will someday become one of our core activities,” said Iwata. He stressed the importance of taking risks and coming up with interesting ways for Nintendo to leverage its character intellectual property. [Read more...]

Paws Inc. Signs Wicked Cool Toys as Master Toy Licensee for Garfield

GarfieldWicked Cool Toys has been appointed master toy licensee for the Garfield brand in a deal brokered by Bulldog Licensing Inc., Garfield’s U.S. licensing representatives on behalf of Paws Inc. The agreement grants Wicked Cool Toys the worldwide rights to develop and market a line of figures, plush, vehicles, play sets, role play, and seasonal products based on Garfield. The Garfield product is expected to launch this holiday season.

Jakks’ New Godzilla Makes a Big First Impression

Jakks.GodzillaJakks Pacific has released this image of its new, massive Godzilla figure measuring over 43 inches in length. Inspired by Warner Bros.‘ and Legendary Pictures’ upcoming Godzilla, the figure is now available at Toys “R” Us stores nationwide.

Funko and Ghostbusters Celebrate 30 Years with Lots of Pop!

GhostbustersGhostbusters is celebrating its 30th anniversary this year, and Funko LLC has favorite characters in Pop! form to help mark the occasion. These figures include Dr. Peter Venkman, Dr. Raymond Stantz, Dr. Egon Spengler, and Slimer with a translucent base. Funko is also introducing a new Pop! Ride featuring Winston Zeddmore in the Ecto-1, as well as a 6-inch Stay Puft Marshmallow Man, which makes the first of the company’s new Super Sized Pop!’s.

Dr. Venkman, Dr. Stantz, Dr. Spengler, Slimer, and Stay Puft Marshmallow Man will be available in April, while Winston in the Ecto-1 will be available in May.

Funko to Launch New Licensed Fabrikations, Hikari Japanese Vinyl Toys

Funko is set to launch two new lines of licensed figures this year. Fabrikations consists of 6-inch soft-sculpted figures featuring a rotating head as well as vinyl accessories. Each Fabrikation is weighted, allowing it to stand securely on a surface.

DC Universe, Marvel, Teenage Mutant Ninja Turtles, and Star Wars will be the first licenses to be released in the Fabrikations line.

This spring and summer, Funko will also be launching Hikari Japanese Vinyl, a collectible line of clear Sofubi vinyl inspired by Japanese vinyl figures. Each piece will be hand-numbered, limited edition, and come packaged in a clear tube with an on/off LED light for display purposes.

Batman and Teenage Mutant Ninja Turtles will be the first licenses in the Hikari line. Star Wars, Marvel, and Ghostbusters will follow this year.