China Toy Fair


Sprout Introduces New Sprout Channel Cubby Tablet

SproutLogoThe 24-hour preschool TV destination Sprout has its own kids’ tablet, the Sprout Channel Cubby, which will be available this October at Wal-Mart stores and at walmart.com. Produced by Ematic for kids ages 2 to 6, the Cubby features trusted entertainment and learning content preloaded onto the tablet, and will include special credits for vudu.com, allowing customers to download additional content.

SproutCubby.vers2The preloaded content accessible without Wi-Fi connectivity includes full episodes of Sprout shows, such as The Chica Show, Barney, Fireman Sam, Chloe’s Closet, and the premiere episode of Astroblast; music videos; and songs. Meanwhile, the preloaded, Sprout-recommended apps include Sproutlet Weather Report, favorite characters The Wiggles, and more. [Read more...]

Fireman Sam to Be Sold Exclusively at Amazon

FiremanSamFireman Sam, a HIT Entertainment product, will now be sold exclusively at amazon.com. Episodic content, apps, and eBooks launched on June 3, while the physical products will launch in October of this year.

“This new agreement takes Fireman Sam fans through the entire consumer journey from first engaging with the brand through content on their Kindle Fire or Amazon Fire TV to fulfilling the demand for a deeper brand experience via books, toys and more,” said Sid Mathur, vice-president of HIT Entertainment, the Americas.

Reports: Mattel Finalizing Deal to Buy Hit Entertainment

According to multiple news outlets, including the Financial Times, Mattel is in talks with Apax Partners to buy Hit Entertainment for £500 million. Two anonymous sources told the Financial Times that Mattel is in the final stages of negotiations to purchase the company that Apax bought in 2005 for £489 million. The sale of Hit will not include the group’s stake in children’s channel Sprout, but will include Bob the Builder, Thomas the Tank Engine, Angelina Ballerina, Fireman Sam, and Pingu.