China Toy Fair


Julius Jr. Gets Second Season on Nick Jr., New Toy Line

Julius JrNick Jr. has picked up Julius Jr. for a second season in the U.S. The animated preschool series by Saban Brands, inspired by the character created by Paul Frank, debuted on the network last September.

Nick Jr. will premiere new episodes of Julius Jr. beginning this Saturday. The show’s themes will be brought to life with a new toy line from Fisher-Price Inc., the global master toy licensee for the brand, which will include play sets, plush assortments, and role-play items. The toys will arrive at Toys “R” Us starting in mid-June with a full rollout at key retailers this fall.

Fisher-Price Continues as Master Toy Partner for Silvergate Media’s Octonauts

OctonautsUK independent entertainment company, Silvergate Media has signed a renewal deal with Fisher-Price Inc. to continue as master toy partner for its preschool property Octonauts.

During its first term, branded toys have hit shelves across the UK, France, Germany, Australia, and the U.S. with an exclusive Toys “R” Us launch.

The animated adventure series has been sold in more than 100 territories and is broadcast on CBeebies in the UK, Disney Junior in the U.S., ABC in Australia, and SuperRTL’s Toggolino in Germany. The extension of the master toy deal will not only bring new toys, but build on the successful broadcast platform as well.

Max & Ruby Partners With Fisher Price, Inc.

Nelvana Enterprises has announced that Fisher Price, Inc. will act as the master toy partner in the U.S. for the popular bunny duo Max & Ruby. Fisher Price has developed a full range of toys, including plush, play sets and bath toys, that will be available next spring with a full launch in fall 2012. The Max & Ruby books, from author and illustrator Rosemary Wells, have sold over three million copies, and Max & Ruby DVDs (Nickelodeon Home Entertainment) have sold nearly 2.4 million copies. The brand is a top-rated show on Nickelodeon and it is also going on tour as a stage show by KOBA Entertainment this year.