Step2 Appoints Robert Jourdian to Vice President of Research and Development

Step2 LogoThe Step2 Company LLC has named Robert Jourdian as its new vice president of research and development. Jourdian comes to Step2 with more than 30 years of product design experience, 25 of which were spent at the senior product design level at Fisher-Price Inc., a division of Mattel Inc.

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WBCP to Show Off Toy Partnerships at Comic-Con International: San Diego

WB Consumer ProductsWarner Bros. Consumer Products (WBCP) will be at Comic-Con International: San Diego in support of its licensed toy partners, which will feature exclusive products ranging from Batman v Superman: Dawn of Justice to DC Super Hero Girls, to Scooby-Doo, and more.

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Toys “R” Us Debuts Exclusive Blaze and the Monster Machines Toy Line

Basic Plush ZegNow through the end of July, a new line of vehicles, die-cast, and plush from Fisher-Price, based on the hit preschool show, Blaze and the Monster Machines, is available at Toys “R” Us stores nationwide and at toysrus.com.

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COMMENTARY: Toy Companies Are Going to the Crowdsource for Ideas

Quirky,MattellogoWhen it comes to creating great toys, games, or just about anything, it all boils down to the idea. Great things are often borne of flashes of inspiration, and more than ever, we’re seeing toy companies try to tap into the mental spark of their customers.

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Mattel and Quirky Partner to Re-imagine Play

Quirky,MattellogoMattel and Quirky have entered an exclusive partnership to spark invention in toys, play, and more. Harnessing Quirky’s global community and Mattel’s iconic brands, the two companies will re-imagine Mattel’s portfolio of products to drive growth for brands such as Barbie, Fisher-Price, and Hot Wheels.

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The Strong and Spin Master Partner on Museum Exhibit

spin masterThe Strong and Spin Master are collaborating on a collection of archival materials related to the history of Spin Master. The Strong will be the sole repository for Spin Master’s collections, including toys and other artifacts of play produced by the company over time. The two organizations will also explore creating interactive exhibit experiences based around one or more of Spin Master’s products or brands. [Read more...]

Saban Brands Partners with Fisher-Price, Bendon for Mighty Morphin Power Rangers Products

Oct7.SabanSaban Brands and Fisher-Price have teamed up for a new line of Imaginext products, inspired by the Mighty Morphin Power Rangers. The line will feature a range of figures, villains, weapons, Zords, and a giant Megazord. The Megazord will feature multiple levels of play, eight points of articulation, a disc launcher, ranger elevator, command center, and villain jail. All of the products will be available exclusively at Toys “R” Us in May, followed by a global rollout to additional retailer later in the year.

In addition, Saban Brands has partnered with Bendon Inc. for a Power Rangers Dino Charge product line of premium coloring activity books, stickers, puzzles, and more. The products will launch this month across multiple retailers including Hobby Lobby, Rite Aid, and Dollar Tree.

Christine Kelly to Head Toy and Game Initiatives for National Geographic’s Brand Licensing Division

ChristineKellyNational Geographic has named Christine Kelly as its director of licensing, toys, and games for National Geographic’s Brand Licensing division. In this new role, she has been tasked with National Geographic’s toy business—both licensing and strategic retail partnerships. She will oversee marketing, retail strategy and product development, including new franchises. [Read more...]

Batman Unlimited, DC Super Friends Animated Content to Debut Following Successful Toy Lines

BatmanUnlimited1Warner Bros. Consumer Products, DC Entertainment, and Warner Bros. Animation have created a wave of new content inspired by toy lines from Mattel and Fisher-Price. Batman Unlimited, based on Mattel’s new toy line, will launch later this year with new made-for-video movies and shorts that will extend the play experience for kids. DC Superfriends, inspired by the Fisher-Price Imaginext toy line, will offer content as a series of shorts. Both lines will debut in the spring. [Read more...]

Mattel Makes Changes to Executive Leadership Team

logo_Mattel logoMattel Inc. has made key changes to its executive leadership team, effective immediately. Richard Dickson and Tim Kilpin will assume expanded responsibilities as president, chief brands officer, and president, chief commercial officer, respectively. Both will report to Mattel Chairman and CEO, Bryan G. Stockton. [Read more...]