Sweet Suite 2016

CES 2016 Ignites Tech with Innovation

By Reyne Rice, trend hunter and thought leader, CEO ToyTrends

The latest and greatest innovations rocked the tech world at the annual Consumer Electronics Show, held in Las Vegas from Jan. 6-9. Trade guests viewed the latest virtual reality headsets; flew unmanned systems and drones; test-drove the newest automotive vehicles with built-in enhanced entertainment and digital connectivity for kids and families; and marveled at the enhanced 4-D TV and home entertainment systems. Hands-on experiences and product testing dominated the crowded show floor as global exhibitors showcased their newest launch products, services, apps, and devices. [Read more...]

Chicago Toy and Game Group Announces 2015 Toy and Game Inventor of the Year Nominees

ChicagoThe nominees for the eighth annual Toy & Game Inventor of the Year (TAGIE) Awards are in! At this year’s comedy themed awards ceremony, excellence will be recognized in the categories of Toy Design, Game Design, Rising Star, Excellence in Game Design, Young Inventor, and Digital Toy/Game. Industry members have selected the industry nominees, and the public is invited to place their votes. The annual award show will take place in November as part of the 13th Annual Chicago Toy & Game Fair.

The 2015 Toy & Game Inventor of the Year (TAGIE) Award nominees are: [Read more...]

Fisher-Price Enters Multi-Year Play Area Partnership with CBL and Playtime

FisherPriceFisher-Price Inc. has entered into a five-year partnership with CBL & Associates Properties Inc. and Playtime LLC to design soft play area attractions at select CBL malls nationwide. Each play area will resemble a larger-than-life toy box featuring brands such as Thomas & Friends, Little People, and more.

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ChizComm Ltd. Adds Richard Gawlas as Public Relations and Marketing Manager

richardgawlas_picRichard Gawlas has joined ChizComm Ltd. as its public relations and marketing manager. He brings more than seven years of experience to ChizComm, as well as a successful track record of driving brand awareness and growth through strategic marketing and storytelling.

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Rashti & Rashti Acquires Prestige Toy Corporation

RashtiandRashtiRashti & Rashti has acquired Prestige Toy Corporation, a producer of infant plush toy products. Along with the Prestige brand, Rashti & Rashti has obtained several licenses for plush through the deal, including Elf on a Shelf, Fisher Price, Sesame Street, Rudolph the Red Nose Reindeer, and both Garanimals and Grin and Grow, which are exclusive to Wal-Mart.

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Step2 Appoints Robert Jourdian to Vice President of Research and Development

Step2 LogoThe Step2 Company LLC has named Robert Jourdian as its new vice president of research and development. Jourdian comes to Step2 with more than 30 years of product design experience, 25 of which were spent at the senior product design level at Fisher-Price Inc., a division of Mattel Inc.

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WBCP to Show Off Toy Partnerships at Comic-Con International: San Diego

WB Consumer ProductsWarner Bros. Consumer Products (WBCP) will be at Comic-Con International: San Diego in support of its licensed toy partners, which will feature exclusive products ranging from Batman v Superman: Dawn of Justice to DC Super Hero Girls, to Scooby-Doo, and more.

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Toys “R” Us Debuts Exclusive Blaze and the Monster Machines Toy Line

Basic Plush ZegNow through the end of July, a new line of vehicles, die-cast, and plush from Fisher-Price, based on the hit preschool show, Blaze and the Monster Machines, is available at Toys “R” Us stores nationwide and at toysrus.com.

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COMMENTARY: Toy Companies Are Going to the Crowdsource for Ideas

Quirky,MattellogoWhen it comes to creating great toys, games, or just about anything, it all boils down to the idea. Great things are often borne of flashes of inspiration, and more than ever, we’re seeing toy companies try to tap into the mental spark of their customers.

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Mattel and Quirky Partner to Re-imagine Play

Quirky,MattellogoMattel and Quirky have entered an exclusive partnership to spark invention in toys, play, and more. Harnessing Quirky’s global community and Mattel’s iconic brands, the two companies will re-imagine Mattel’s portfolio of products to drive growth for brands such as Barbie, Fisher-Price, and Hot Wheels.

[Read more...]