Genius Brands International Inc. (GBI) signed Fisher-Price, a subsidiary of Mattel Inc., as global master toy partner for the company’s original CGI-animated preschool series, Rainbow Rangers. As global master toy partner, Fisher-Price will create a broad range of preschool products in the toy category, including dolls and figures, play sets, plush, vehicles, technology and interactive toys, musical toys, role play, and more. [Read more...]
Fisher-Price’s newly revealed video and vision, The Future of Parenting, shows the perspective of how technology could empower parents of the upcoming decade in soothing, entertaining, and caring for young children. The company has been working with Continuum, a global innovation design consultancy, to develop experiences based on technical themes to inspire future products and experiences rooted in solutions, play, learning, and development. [Read more...]
The product portfolio for Nickelodeon‘s animated series Shimmer and Shine will launch this summer. The company has teamed up with several partners to recreate the Shimmer and Shine world across many different categories, including toy, dress up, games, bedding, party goods, costumes, and more. [Read more...]
Mattel’s Little People series will be available on Sprout’s TV in March. The series is based on the original Fisher-Price brand and is recommended for kids ages 2 to 5. Little People is an animated musical/comedy series that celebrates the power of play. The ‘little people’ learn that building on one another’s ideas is the best way to have fun.
Little People Series 1 has already been sold to several broadcasters around the world including Cartoonito, RTL, Discovery Kids, E-TV, TV Cultura, and Televisa.
By Reyne Rice, trend hunter and thought leader, CEO ToyTrends
The latest and greatest innovations rocked the tech world at the annual Consumer Electronics Show, held in Las Vegas from Jan. 6-9. Trade guests viewed the latest virtual reality headsets; flew unmanned systems and drones; test-drove the newest automotive vehicles with built-in enhanced entertainment and digital connectivity for kids and families; and marveled at the enhanced 4-D TV and home entertainment systems. Hands-on experiences and product testing dominated the crowded show floor as global exhibitors showcased their newest launch products, services, apps, and devices. [Read more...]
The nominees for the eighth annual Toy & Game Inventor of the Year (TAGIE) Awards are in! At this year’s comedy themed awards ceremony, excellence will be recognized in the categories of Toy Design, Game Design, Rising Star, Excellence in Game Design, Young Inventor, and Digital Toy/Game. Industry members have selected the industry nominees, and the public is invited to place their votes. The annual award show will take place in November as part of the 13th Annual Chicago Toy & Game Fair.
The 2015 Toy & Game Inventor of the Year (TAGIE) Award nominees are: [Read more...]
Fisher-Price Inc. has entered into a five-year partnership with CBL & Associates Properties Inc. and Playtime LLC to design soft play area attractions at select CBL malls nationwide. Each play area will resemble a larger-than-life toy box featuring brands such as Thomas & Friends, Little People, and more.
Rashti & Rashti has acquired Prestige Toy Corporation, a producer of infant plush toy products. Along with the Prestige brand, Rashti & Rashti has obtained several licenses for plush through the deal, including Elf on a Shelf, Fisher Price, Sesame Street, Rudolph the Red Nose Reindeer, and both Garanimals and Grin and Grow, which are exclusive to Wal-Mart.