Genius Brands Enters Broadcast License Deal for Rainbow Rangers

genius_rainbowrangersGenius Brands International Inc. licensed exclusive broadcast rights for season one of Rainbow Rangers to Nickelodeon in the U.S. and the Caribbean. Currently in development, the mission-based action adventure series is expected to air on Nickelodeon’s preschool channel, Nick Jr. The deal follows the recent announcement of Fisher-Price as global master toy partner for the brand. [Read more...]

Fisher-Price Named Master Toy Partner for New Series Kingdom Force

fisher-price_kingdomforceBoat Rocker and Industrial Brothers named Fisher-Price master toy partner for the new original series Kingdom Force.

Kingdom Force was created by Industrial Brothers’ Matt Fernandes and will be co-produced by Industrial Brothers and Boat Rocker Studios. Boat Rocker will distribute the series internationally and manage the merchandising and licensing for the brand on all platforms, as well as leading the digital and brand initiatives. [Read more...]

Fisher-Price, BabyFirst Produce Parenting Tips Video Series

Fisher-Price partnered with BabyFirst to produce short parenting tip videos that will premiere on the BabyFirst broadcast network and on both brand’s digital and social channels beginning on March 20. [Read more...]

GBI Signs Mattel as Worldwide Master Toy Partner for Rainbow Rangers

Rainbow RangersGenius Brands International Inc. (GBI) signed Fisher-Price, a subsidiary of Mattel Inc., as global master toy partner for the company’s original CGI-animated preschool series, Rainbow Rangers. As global master toy partner, Fisher-Price will create a broad range of preschool products in the toy category, including dolls and figures, play sets, plush, vehicles, technology and interactive toys, musical toys, role play, and more. [Read more...]

Fisher-Price Envisions the Future of Parenting at SXSW

Screen Shot 2016-03-23 at 5.25.28 PMFisher-Price’s newly revealed video and vision, The Future of Parenting, shows the perspective of how technology could empower parents of the upcoming decade in soothing, entertaining, and caring for young children. The company has been working with Continuum, a global innovation design consultancy, to develop experiences based on technical themes to inspire future products and experiences rooted in solutions, play, learning, and development. [Read more...]

New Fisher-Price Film Links Playtime to Learning Starting from Birth

Fisher-Price released a new short movie that explores the way children learn starting from birth. A mini retrospective film from the perspective of a child, A Film By You shows the developmental journey that takes place during the first five years of a kid’s life. [Read more...]

Nickelodeon’s Shimmer and Shine Preschool Series Debuts First-Ever Product Line

shimmer and shineThe product portfolio for Nickelodeon‘s animated series Shimmer and Shine will launch this summer. The company has teamed up with several partners to recreate the Shimmer and Shine world across many different categories, including toy, dress up, games, bedding, party goods, costumes, and more. [Read more...]

Mattel’s Little People Series to Launch on Sprout

unnamedMattel’s Little People series will be available on Sprout’s TV in March. The series is based on the original Fisher-Price brand and is recommended for kids ages 2 to 5. Little People is an animated musical/comedy series that celebrates the power of play. The ‘little people’ learn that building on one another’s ideas is the best way to have fun.

Little People Series 1 has already been sold to several broadcasters around the world including Cartoonito, RTL, Discovery Kids, E-TV, TV Cultura, and Televisa.

CES 2016 Ignites Tech with Innovation

By Reyne Rice, trend hunter and thought leader, CEO ToyTrends

The latest and greatest innovations rocked the tech world at the annual Consumer Electronics Show, held in Las Vegas from Jan. 6-9. Trade guests viewed the latest virtual reality headsets; flew unmanned systems and drones; test-drove the newest automotive vehicles with built-in enhanced entertainment and digital connectivity for kids and families; and marveled at the enhanced 4-D TV and home entertainment systems. Hands-on experiences and product testing dominated the crowded show floor as global exhibitors showcased their newest launch products, services, apps, and devices. [Read more...]

Chicago Toy and Game Group Announces 2015 Toy and Game Inventor of the Year Nominees

ChicagoThe nominees for the eighth annual Toy & Game Inventor of the Year (TAGIE) Awards are in! At this year’s comedy themed awards ceremony, excellence will be recognized in the categories of Toy Design, Game Design, Rising Star, Excellence in Game Design, Young Inventor, and Digital Toy/Game. Industry members have selected the industry nominees, and the public is invited to place their votes. The annual award show will take place in November as part of the 13th Annual Chicago Toy & Game Fair.

The 2015 Toy & Game Inventor of the Year (TAGIE) Award nominees are: [Read more...]