Toy Fair 2017


C2C Studios

Fisher-Price Envisions the Future of Parenting at SXSW

Screen Shot 2016-03-23 at 5.25.28 PMFisher-Price’s newly revealed video and vision, The Future of Parenting, shows the perspective of how technology could empower parents of the upcoming decade in soothing, entertaining, and caring for young children. The company has been working with Continuum, a global innovation design consultancy, to develop experiences based on technical themes to inspire future products and experiences rooted in solutions, play, learning, and development. [Read more...]

New Fisher-Price Film Links Playtime to Learning Starting from Birth

Fisher-Price released a new short movie that explores the way children learn starting from birth. A mini retrospective film from the perspective of a child, A Film By You shows the developmental journey that takes place during the first five years of a kid’s life. [Read more...]

Nickelodeon’s Shimmer and Shine Preschool Series Debuts First-Ever Product Line

shimmer and shineThe product portfolio for Nickelodeon‘s animated series Shimmer and Shine will launch this summer. The company has teamed up with several partners to recreate the Shimmer and Shine world across many different categories, including toy, dress up, games, bedding, party goods, costumes, and more. [Read more...]

Mattel’s Little People Series to Launch on Sprout

unnamedMattel’s Little People series will be available on Sprout’s TV in March. The series is based on the original Fisher-Price brand and is recommended for kids ages 2 to 5. Little People is an animated musical/comedy series that celebrates the power of play. The ‘little people’ learn that building on one another’s ideas is the best way to have fun.

Little People Series 1 has already been sold to several broadcasters around the world including Cartoonito, RTL, Discovery Kids, E-TV, TV Cultura, and Televisa.

CES 2016 Ignites Tech with Innovation

By Reyne Rice, trend hunter and thought leader, CEO ToyTrends

The latest and greatest innovations rocked the tech world at the annual Consumer Electronics Show, held in Las Vegas from Jan. 6-9. Trade guests viewed the latest virtual reality headsets; flew unmanned systems and drones; test-drove the newest automotive vehicles with built-in enhanced entertainment and digital connectivity for kids and families; and marveled at the enhanced 4-D TV and home entertainment systems. Hands-on experiences and product testing dominated the crowded show floor as global exhibitors showcased their newest launch products, services, apps, and devices. [Read more...]

Chicago Toy and Game Group Announces 2015 Toy and Game Inventor of the Year Nominees

ChicagoThe nominees for the eighth annual Toy & Game Inventor of the Year (TAGIE) Awards are in! At this year’s comedy themed awards ceremony, excellence will be recognized in the categories of Toy Design, Game Design, Rising Star, Excellence in Game Design, Young Inventor, and Digital Toy/Game. Industry members have selected the industry nominees, and the public is invited to place their votes. The annual award show will take place in November as part of the 13th Annual Chicago Toy & Game Fair.

The 2015 Toy & Game Inventor of the Year (TAGIE) Award nominees are: [Read more...]

Fisher-Price Enters Multi-Year Play Area Partnership with CBL and Playtime

FisherPriceFisher-Price Inc. has entered into a five-year partnership with CBL & Associates Properties Inc. and Playtime LLC to design soft play area attractions at select CBL malls nationwide. Each play area will resemble a larger-than-life toy box featuring brands such as Thomas & Friends, Little People, and more.

[Read more...]

ChizComm Ltd. Adds Richard Gawlas as Public Relations and Marketing Manager

richardgawlas_picRichard Gawlas has joined ChizComm Ltd. as its public relations and marketing manager. He brings more than seven years of experience to ChizComm, as well as a successful track record of driving brand awareness and growth through strategic marketing and storytelling.

[Read more...]

Rashti & Rashti Acquires Prestige Toy Corporation

RashtiandRashtiRashti & Rashti has acquired Prestige Toy Corporation, a producer of infant plush toy products. Along with the Prestige brand, Rashti & Rashti has obtained several licenses for plush through the deal, including Elf on a Shelf, Fisher Price, Sesame Street, Rudolph the Red Nose Reindeer, and both Garanimals and Grin and Grow, which are exclusive to Wal-Mart.

[Read more...]

Step2 Appoints Robert Jourdian to Vice President of Research and Development

Step2 LogoThe Step2 Company LLC has named Robert Jourdian as its new vice president of research and development. Jourdian comes to Step2 with more than 30 years of product design experience, 25 of which were spent at the senior product design level at Fisher-Price Inc., a division of Mattel Inc.

[Read more...]