Saban Brands Partners with Fisher-Price, Bendon for Mighty Morphin Power Rangers Products

Oct7.SabanSaban Brands and Fisher-Price have teamed up for a new line of Imaginext products, inspired by the Mighty Morphin Power Rangers. The line will feature a range of figures, villains, weapons, Zords, and a giant Megazord. The Megazord will feature multiple levels of play, eight points of articulation, a disc launcher, ranger elevator, command center, and villain jail. All of the products will be available exclusively at Toys “R” Us in May, followed by a global rollout to additional retailer later in the year.

In addition, Saban Brands has partnered with Bendon Inc. for a Power Rangers Dino Charge product line of premium coloring activity books, stickers, puzzles, and more. The products will launch this month across multiple retailers including Hobby Lobby, Rite Aid, and Dollar Tree.

Christine Kelly to Head Toy and Game Initiatives for National Geographic’s Brand Licensing Division

ChristineKellyNational Geographic has named Christine Kelly as its director of licensing, toys, and games for National Geographic’s Brand Licensing division. In this new role, she has been tasked with National Geographic’s toy business—both licensing and strategic retail partnerships. She will oversee marketing, retail strategy and product development, including new franchises. [Read more...]

Batman Unlimited, DC Super Friends Animated Content to Debut Following Successful Toy Lines

BatmanUnlimited1Warner Bros. Consumer Products, DC Entertainment, and Warner Bros. Animation have created a wave of new content inspired by toy lines from Mattel and Fisher-Price. Batman Unlimited, based on Mattel’s new toy line, will launch later this year with new made-for-video movies and shorts that will extend the play experience for kids. DC Superfriends, inspired by the Fisher-Price Imaginext toy line, will offer content as a series of shorts. Both lines will debut in the spring. [Read more...]

Mattel Makes Changes to Executive Leadership Team

logo_Mattel logoMattel Inc. has made key changes to its executive leadership team, effective immediately. Richard Dickson and Tim Kilpin will assume expanded responsibilities as president, chief brands officer, and president, chief commercial officer, respectively. Both will report to Mattel Chairman and CEO, Bryan G. Stockton. [Read more...]

Fisher-Price Launches Best Possible Start Campaign with Parents from Around the World

This past Friday, Fisher-Price Inc. released a short film entitled Wishes for Baby, marking the official launch of its Best Possible Start marketing campaign. Directed by Patrick Creadon, and filmed with real parents from around the world on New Year’s Day and during the final days of December of last year, the short film is intended to capture the love and hopes all parents share for their children during their first moments.

The production involved more than 50 crew members around the world, in seven countries over five continents and in 10 hospitals, shooting the births of 27 babies and the first wishes of 26 families. More than 15 hours of raw footage was scoured through and edited within 24 hours in order to produce the 90-second film.


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Toys “R” Us to Celebrate 11 Days of Cyber Savings

toysrus.croppedToys “R” Us will be celebrating 11 days of savings at toysrus.com beginning Wednesday and continuing through December 6, the end of Cyber Week. Online shoppers will find daily deals, enhanced services, and free shipping offers during the period of gift shopping.

Toysrus.com will kick off Black Friday shopping on Wednesday night starting at 10 p.m. The website will also offer customers deals in the season’s most sought-after items throughout Cyber Week, with Cyber Monday sales beginning on Sunday, November 30 at 9 p.m.

In addition to daily deals, a three-day Big Brands sale will take place from December 2 through December 4, featuring brands such as Barbie, Fisher-Price, Frozen, Lego, Skylanders, Teenage Mutant Ninja Turtles, and more. Also, a two-day event from December 5 through December 6 will provide shoppers with bargains on big gift items like dollhouses and powered ride-ons.

Wal-Mart Doubles Its Cyber Monday Deals

Walmart.com_Cyber_Monday_Home_PageWal-Mart plans to have its biggest Cyber Week to date at walmart.com, offering 500 online deals this year, double the number of cyber deals from last year. Cyber Week at Wal-Mart includes savings on toys and tablets, along with free shipping.

The retailer will kick off Cyber Week on November 29, and every day through December 5, walmart.com will offer deals on 500 items including the Fisher Price Little People Musical Preschool; the PlayStation 4 Lego Batman and Little Big Planet Console Bundle, with choice of extra game and controller; the 2014 Holiday Barbie Doll; the MD Sports 2-Player Basketball Game; and more.

Wal-Mart will also be offering free shipping to customers’ homes on orders totaling $50 or more, as well as free pickup at its stores. In addition, Wal-Mart will offer free same-day pickup at a local store for more than 70,000 items.

Fisher-Price Appoints Vinnie D’Alleva to SVP, Steve LaBella to Licensed Properties

FisherPriceFisher-Price Inc. has appointed Vinnie D’Alleva as senior vice president (SVP) at Fisher-Price Friends. D’Alleva will be responsible for the Thomas & Friends brand, as well as other HIT Entertainment properties such as Bob the Builder. He has more than 25 years of marketing experience, a majority of it spent in the toy and juvenile product space.

In addition, Steve LaBella, who currently seves as senior vice president of Fisher-Price Preschool, will also assume the additional role of being responsible for product development for licensed properties, including Dora and Friends: Into the City! and Jake and the Neverland Pirates.

My Gym Locations Nationwide to Feature Fisher-Price Laugh & Learn Smart Stages Line

FisherPriceMy Gym Children’s Fitness Center has joined forces with Fisher-Price to launch a special child development initiative featuring the Fisher-Price Laugh & Learn Smart Stages product line. Fisher-Price Laugh & Learn Smart Stages technology allows for level adjustment of activities, songs, phrases, and more to suit each developmental stage.

Select My Gym locations nationwide will participate in the initiative, which is designed to engage growing children with learning content within My Gym environments. Three Fisher-Price Laugh & Learn Smart Stages toys will be integrated into My Gym classes, including the Fisher-Price Laugh & Learn Puppy’s Smart Stages Train, the Fisher-Price Laugh & Learn Smart Stages Chair, and the Fisher-Price Laugh & Learn Smart Stages Crawl Around Car.

Neil Friedman to Serve as Next President and CEO of Alex Brands

AlexBrands.Copy Alex Brands has named toy industry veteran Neil Friedman as its president and CEO. Friedman, who joined Alex Brands’ board of directors earlier this year, was most recently president of the U.S. division at Toys “R” Us. He was also previously president at Mattel Brands, Fisher-Price Brands, Tyco Preschool, and MCA/Universal Merchandising. Friedman is a member of the Toy Industry Hall of Fame and the International Licensing Industry Merchandiser’s Association’s Hall of Fame.

“This is a unique opportunity to work with some of the most iconic and highly recognizable brands in the industry,” says Friedman. “In the time that I have been associated with Alex Brands, I have been extremely impressed by the company’s accomplishments, vision, and growth plans. I am most looking forward to using my experience and expertise to help this company realize the incredible opportunities that lie before it.”