Mattel Inc. has made key changes to its executive leadership team, effective immediately. Richard Dickson and Tim Kilpin will assume expanded responsibilities as president, chief brands officer, and president, chief commercial officer, respectively. Both will report to Mattel Chairman and CEO, Bryan G. Stockton. [Read more...]
Toys “R” Us will be celebrating 11 days of savings at toysrus.com beginning Wednesday and continuing through December 6, the end of Cyber Week. Online shoppers will find daily deals, enhanced services, and free shipping offers during the period of gift shopping.
Toysrus.com will kick off Black Friday shopping on Wednesday night starting at 10 p.m. The website will also offer customers deals in the season’s most sought-after items throughout Cyber Week, with Cyber Monday sales beginning on Sunday, November 30 at 9 p.m.
In addition to daily deals, a three-day Big Brands sale will take place from December 2 through December 4, featuring brands such as Barbie, Fisher-Price, Frozen, Lego, Skylanders, Teenage Mutant Ninja Turtles, and more. Also, a two-day event from December 5 through December 6 will provide shoppers with bargains on big gift items like dollhouses and powered ride-ons.
Wal-Mart plans to have its biggest Cyber Week to date at walmart.com, offering 500 online deals this year, double the number of cyber deals from last year. Cyber Week at Wal-Mart includes savings on toys and tablets, along with free shipping.
The retailer will kick off Cyber Week on November 29, and every day through December 5, walmart.com will offer deals on 500 items including the Fisher Price Little People Musical Preschool; the PlayStation 4 Lego Batman and Little Big Planet Console Bundle, with choice of extra game and controller; the 2014 Holiday Barbie Doll; the MD Sports 2-Player Basketball Game; and more.
Wal-Mart will also be offering free shipping to customers’ homes on orders totaling $50 or more, as well as free pickup at its stores. In addition, Wal-Mart will offer free same-day pickup at a local store for more than 70,000 items.
Fisher-Price Inc. has appointed Vinnie D’Alleva as senior vice president (SVP) at Fisher-Price Friends. D’Alleva will be responsible for the Thomas & Friends brand, as well as other HIT Entertainment properties such as Bob the Builder. He has more than 25 years of marketing experience, a majority of it spent in the toy and juvenile product space.
In addition, Steve LaBella, who currently seves as senior vice president of Fisher-Price Preschool, will also assume the additional role of being responsible for product development for licensed properties, including Dora and Friends: Into the City! and Jake and the Neverland Pirates.
My Gym Children’s Fitness Center has joined forces with Fisher-Price to launch a special child development initiative featuring the Fisher-Price Laugh & Learn Smart Stages product line. Fisher-Price Laugh & Learn Smart Stages technology allows for level adjustment of activities, songs, phrases, and more to suit each developmental stage.
Select My Gym locations nationwide will participate in the initiative, which is designed to engage growing children with learning content within My Gym environments. Three Fisher-Price Laugh & Learn Smart Stages toys will be integrated into My Gym classes, including the Fisher-Price Laugh & Learn Puppy’s Smart Stages Train, the Fisher-Price Laugh & Learn Smart Stages Chair, and the Fisher-Price Laugh & Learn Smart Stages Crawl Around Car.
Alex Brands has named toy industry veteran Neil Friedman as its president and CEO. Friedman, who joined Alex Brands’ board of directors earlier this year, was most recently president of the U.S. division at Toys “R” Us. He was also previously president at Mattel Brands, Fisher-Price Brands, Tyco Preschool, and MCA/Universal Merchandising. Friedman is a member of the Toy Industry Hall of Fame and the International Licensing Industry Merchandiser’s Association’s Hall of Fame.
“This is a unique opportunity to work with some of the most iconic and highly recognizable brands in the industry,” says Friedman. “In the time that I have been associated with Alex Brands, I have been extremely impressed by the company’s accomplishments, vision, and growth plans. I am most looking forward to using my experience and expertise to help this company realize the incredible opportunities that lie before it.”
Last Thursday, Mattel Inc. reported third quarter financial results, including net income of $331.8 million for the quarter, or $0.97 per share. This includes a negative impact of $0.05 per share from Mega Brands integration costs and a tax benefit of $0.04 per share. This compares to last year’s third quarter net income of $422.8 million, or $1.21 per share, which included a tax benefit of $0.05 per share.
For the quarter, net sales were $2.02 billion, down 8 percent compared to $2.21 billion last year, while on a regional basis, third quarter gross sales decreased 7 percent in the North American region. For the international region, gross sales decreased 7 percent, including an unfavorable impact of currency exchange rates of 1 percentage point. [Read more...]
Mattel and Boys & Girls Clubs of America (BGCA) have entered into a toy and game donation program to provide children with greater access to play. Called Share the Play, for every online order placed by consumers at Mattel’s online toy stores, Mattel will donate a toy to BGCA. Through the program, up to 250,000 toys will be distributed to BGCA’s nationwide network of 4,100 Clubs.
From now through December 31, every qualifying order made online at mattelshop.com and fisher-pricestore.com will result in a toy donation to BGCA. Mattel will donate a minimum of 200,000 toys to BGCA through the program, with a goal of 250,000 toy donations to the organization.
The donation program builds on a successful multi-year partnership between Mattel and BGCA.
Dora and Friends: Into the City! will premiere in primetime on Monday, August 18, at 8:00 p.m. on Nickelodeon. The half-hour series will regularly air on weekdays during Nickelodeon’s preschool block. The original Dora the Explorer series will continue to air.
The new series takes place in the fictional city of Playa Verde, where Dora and her new friends will go on adventures. It features an interactive curriculum focusing on community service, problem solving, emotional skills, the Spanish language, and Latino culture. Throughout her journeys, Dora will use the Map App on her smartphone and a magical charm bracelet to navigate the city and overcome obstacles. Her new group of friends includes Kate, an avid reader who is dramatic and artistic; Naiya, a smart girl who excels at math and science; Emma, a driven and accomplished musician; Alana, an athletic soccer player and animal lover; and Pablo, a smart, playful, energetic athlete and explorer. [Read more...]