Toys “R” Us will introduce an assortment of toys from Fisher-Price based on the underwater world of Octonauts, which will splash into its stores nationwide and online at Toysrus.com beginning in March. The store will be the first retailer in the U.S. to offer aquatic explorers the opportunity to take an undersea voyage with the preschool line of action figures, playsets, and vehicles based on the show, which airs daily on Disney Channel and Disney Junior. [Read more...]
Kids and parents gathered around as Parents’ Choice award-winning singer/songwriter, Genevieve Goings of Disney Jr.’s Choo Choo Soul took the stage. Under a light snowfall, kids danced along in puffy coats and animal hats as Goings sang original songs about each new Little People character’s personality. [Read more...]
HIT Entertainment and Fisher-Price have announced that Thomas & Friends embarks on a new adventure as Fisher-Price launches its new Thomas Wooden Railway line at toy retailers. The new product line marks a return to Fisher-Price’s heritage in wooden toys.
The Thomas Wooden Railway debuts with 108 SKUs launching in the U.S., UK, Canada, Australia, Germany, Japan, and Italy. Additional products will be released in the fall. [Read more...]
Fisher-Price has developed a new line of Apptivity products that bring a whole new level of interactivity, learning, and imagination to children to create larger-than-life play experiences.
Infants can connect with their favorite Laugh & Learn characters with the Laugh & Learn Apptivity Storybook Reader. The Storybook Reader is a case with benefits, allowing moms and dads to protect their iPhone or iPod touch from dribble and drool while their baby enjoys engaging content, turning the page of the book or swiping the screen to advance the content. [Read more...]
RECALL: Fisher-Price Recalls to Inspect Rock ‘N Play Infant Sleepers Due to Risk of Exposure to Mold
Mattel, Inc., has announced that the Board of Directors has named CEO Bryan Stockton as chairman of the board effective January 1. Mr. Stockton succeeds Robert Eckert, who has informed the Board of his decision to retire from his service as director and chairman of the board, effective December 31. Stockton will continue to hold the position of chief executive officer, a position held since January 2012. [Read more...]
The new Master Moves Mickey from Fisher-Price launched with a 150-plus person flash mob in Times Square. Children of all ages danced with the new interactive toy, which infuses the original Disney character with funky beats and 15 break dancing moves, including the Windmill, the “Mouska” Mix, the Spin Cycle, the Insane Handstand, and the Ham Sandwich. Master Moves Mickey is for children ages 3 and up. Check out pictures from the flash mob below.
This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.
Disney Consumer Products (DCP) has launched an assortment of products inspired by Disney Junior’s hit series’ Jake and the Never Land Pirates and Doc McStuffins. Popularity for both programs has generated strong consumer demand for merchandise lines that allow fans to take home their favorite characters. Releasing now through next year, the product lines aim to inspire hours of imaginative play based on popular play patterns with preschool-aged kids. Products available this summer include colorful play sets, plush, and dolls, as well as party supplies, food, and apparel.
Jake’s Pirate Ship, by Fisher Price, is a swashbuckling pirate ship rocks and rolls when pushed along a surface, with Skully smartly perched on the lookout. Kids can join Jake and his crew to live a pirate’s life through multiple pirate-themed phrases and songs. The Jake and the Never Land Pirates bedding set, by Jay Franco & Sons, includes a comforter, flat and fitted sheets, and pillow case, all made of microfiber and polycotton.
The Time for Your Check Up Doc Doll with Lambie, by Just Play, allows girls to bring home their new friend and sing along to the entire “check-up” song with Doc as they nurture their own toys. Doc comes to life, speaking more than 10 phrases, and can bring her friend Lambie to life with the touch of her stethoscope, which activates with lights and sounds. The Doc McStuffins Doctor’s Bag Set, also by Just Play, includes a play thermometer, blood pressure cuff with working gauge, sticker sheet, Doc’s magical stethoscope, and more.
This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.
HIT Entertainment, one of the leading providers of children’s entertainment, is finalizing plans with Fisher-Price, Inc., to market and manufacture a global master toy range for Mike the Knight, excluding the UK and Japan.
The toy line will be based on the CGI animated series, Mike the Knight, which transports kids to a world of castles, dragons, and trolls. Fisher-Price, maker of infant and preschool toys and Mattel’s largest brand, plans to develop, manufacture, and market a variety of toys and role play items for boys and girls ages 2 and up across the following categories: role play, playsets, plush , figures, and preschool toys.
The first items are scheduled to launch in the U.S. and Canada in next fall. Fisher-Price and HIT plan to debut the Mike the Knight line at retailers in the rest of the world (excluding the UK and Japan) starting in 2014. Mike the Knight currently airs on major broadcast platforms in the U.S. (Nickelodeon and Nick Jr.), Canada (Treehouse), the UK (Cbeebies), Australia (ABC), and France (TF1), and is slated to launch in more than 20 more territories in the coming months.
This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.