For the first quarter, worldwide gross sales for Mattel girls and boys brands were $656.9 million, down 5 percent versus the previous year. This included a decline in worldwide gross sales for the Barbie brand of 14 percent. Worldwide gross sales for Mattel’s other girls brands increased 4 percent on the strength of Disney Princess and Ever After High, partially offset by Monster High. [Read more...]
WIT Honors Outstanding Business Leaders with 10th Annual Wonder Women in Toys, Licensing & Entertainment Awards
At a February 18 dinner attended by more than 400 executives, Women in Toys (WIT) celebrated 10 visionary women business leaders with the 2014 Wonder Women in Toys, Licensing & Entertainment Awards. The award recipients are: Kiyomi Haverly of Mattel, Global Brands; Naz Cuevas of Rovio Entertainment Inc. and Donna Tobin of Hasbro Inc.; Rita Raiffe, design director at Gund; Stefanie Barone of M.Z. Berger & Co.; Susie Lecker of Fisher Price; Michele Litzky of Litzky Public Relations; Joan Packard Luks of The Seranata Group; Christina Jansa of Target; and Debra Sterling of GoldieBlox.
Neat-Oh! Entertainment International LLC has signed an agreement with Fisher-Price Inc. to develop Thomas & Friends Wooden Railway storage products for Neat-Oh!’s ZipBin line. Characters from the Thomas and Friends show will join the ZipBin family—a new play, stow, and go line of products. ZipBin products transform from storage container to themed play-mat in a few zips, and are designed to be stackable and portable. When zipped up, the bin is decorated to look like Thomas, but when the bin is unzipped, a play mat is revealed. Children can use their Wooden Railway engines and accessories to play on the mat, which features scenes, destinations, and friends from the TV show.
Thomas & Friends ZipBin products by Fisher-Price are expected to arrive in stores next year.
In preparation for the holidays, Mattel Inc. has launched its first ever Spanish-language multi-brand marketing campaign, toy feliz. Already live in Los Angeles, Houston, and Miami, this Hispanic-oriented effort spans multi-media marketing platforms and key brands, including Fisher-Price, Hot Wheels, and Barbie.
The campaign includes TV and radio advertising on Univision, a retail partnership with Walmart, a bilingual website, geo-targeted coupons, and printed advertising inserts in participating markets. Mattel has even partnered with Padres Contra El Cáncer to help in the non-profit’s mission to provide emotional and financial support, as well as bilingual health education, to children with cancer and their families. As part of the partnership, Mattel is sponsoring Padres’ annual holiday parties, which provide families who have a child undergoing treatment with the opportunity to enjoy the holidays in a fun-filled and safe environment. Mattel will also make donations to Padres families at local Los Angeles and Miami hospitals.
During its first term, branded toys have hit shelves across the UK, France, Germany, Australia, and the U.S. with an exclusive Toys “R” Us launch.
The animated adventure series has been sold in more than 100 territories and is broadcast on CBeebies in the UK, Disney Junior in the U.S., ABC in Australia, and SuperRTL’s Toggolino in Germany. The extension of the master toy deal will not only bring new toys, but build on the successful broadcast platform as well.
by Laurie Schacht, Toy Insider Mom
I’ve loved Elmo for as long as I can remember … and I’m not alone! He spans generations of boys, girls, kids, and adults. And while one might be able to argue that Mickey Mouse has the same appeal (and in many ways he does), every year there’s a brand new Elmo for a brand new group of kids to bring home and to love. But be warned, not all Elmo’s are alike.
When my kids were toddlers Elmo came in the form of a simple stuffed animal. He was cherished by all my girls, but especially my oldest, now 23. Today, she still adores him. I’ve actually had my ups and downs with Elmo (though my true love for him never really falters) as he has engaged in the world of technology.
Every holiday season I’m asked, “What’s the new Tickle Me Elmo this year?” and I think to myself, “I hope there isn’t one.” Yes, Tickle Me Elmo, from Fisher-Price, was a retailer’s and a manufacturer’s dream toy—a toy retailers couldn’t keep in stock because demand was so high, and at the time, no one had ever seen such innovation in plush. Add the Elmo factor and it was a solid hit (followed by a few more, such as the extreme version). But while it was sold out everywhere, sold for huge markups by individuals, and fought over in stores—and as cool as the innovation was—this was not my favorite Elmo. I could never watch Elmo laugh or roll over on the floor, pounding the floor and laughing, without full out laughing myself. The problem was that I was just watching. [Read more...]
Ever since I was a kid, I have been a huge fan of puzzles. I am, by no means, a patient person, but there is something so calming and relaxing about trying to figure out how 1,000 pieces fit together to create a picture. New puzzles on the market are taking the traditional toy to a whole new level for all ages. With additions like a fourth dimension, augmented reality, or sound effects, puzzles are keeping up with the changing times and adapting for new generations. Here are some of my favorite puzzles on the market, each with its own little added twist.
The puzzles from 4D Cityscape are quite the undertaking, but they are definitely rewarding and educational at the same time. The key to 4D Cityscape puzzles are the fourth dimension: time. Puzzle builders put together a 3-D puzzle of a city, and then add the buildings, structures, and landmarks in order according to a provided timeline, learning the history of the city as well as the layout. This 4-D adventure allows you to explore the cities of the world, including New York, London, Paris, Tokyo, and more. A personal favorite of mine is the upcoming 4-D puzzle of Westeros, that was introduced by HBO at Comic-Con International: San Diego (and that I gushed about, along with other great Game of Thrones products, here). Whether you’re exploring the real world or a fictional one, 4D Cityscape puzzles are an entertaining way to travel—without all those pesky airline regulations. [Read more...]
Mattel’s North American team recently kicked off an Easter program called Save the Bunny, which launched with a clever celebrity PSA. The concept is to promote giving toys, rather than copious amounts of candy, for Easter. As part of the promotion, consumers who visit www.savechocolatebunnies.com will have a chance to win a Mattel toy every day this month, download exclusive coupons on toys from Mattel brands like Barbie, Hot Wheels, Fisher-Price, and Thomas & Friends, and win grand prize money.
As a parent and someone who loves toys, I whole-hardheartedly agree with this idea. Not only does my 3 year old not need a giant chocolate bunny, gallons of jelly beans, and piles of fluffy marshmallow chicks (OK, I’ll admit this is making me hungry), but I know from experience that I won’t actually let her eat it all, and I’ll end up eating it, which isn’t exactly part of my summer bikini plan (though I’m pregnant, so what’s the difference, right?). Anyway, she will have a lot more fun if I limit the candy to a few of her favorites, and fill that basket—er, strongly suggest the Easter Bunny fill that basket—with toys!
For retailers, signage suggesting spring/summer toys to fill Easter baskets should already be up, but it’s not too late! Many consumers wait until the last-minute to shop, especially with the holiday coming earlier this year. A special display of spring-like, small, basket-sized items makes shopping easy and promotes quick sales. The pharmacies already do this, toy stores should too! [Read more...]
Disney is really good at a lot of things. One of those things is taking a beloved property and refreshing it, breathing new life into it, and turning it into a must-see movie or must-have property for a new audience of kids. They do it every year with Disney Princess (Last year was Cinderella, this year is The Little Mermaid). The film comes out of the vault, and the already incredible powerhouse that is Disney Princess (the No. 1 toy property ranked by annual 2012 dollar volume according to The NPD Group), launches an expanded program of licensed products focused on the Princess of the year.
However, Disney works some its best magic on the big screen, and Monsters University—due in theaters June 21—has success written all over it. Billed as a prequel to 2001′s Monsters Inc., the film follows fan favorites Sulley and Mike on their journey to becoming scaring professionals at Monsters University. (If you’re interested in attending, visit http://monstersuniversity.com/edu/.) [Read more...]