Fisher-Price Launches Share the Joy! Campaign

Laugh & LearnFisher-Price has launched a new holiday digital advertising campaign called, “Share the Joy,” which stems away from traditional product features to original video vignette-ads. The three videos each have its own distinct story line and feature a holiday carol including, “Jingle Bells,” “Deck the Halls,” and “Carol of the Bells” with re-written lyrics from a child’s point of view.

The brands and products highlighted in the videos include Laugh & Learn, Little People, and Imaginext. You can watch them and find sharable coupons on Fisher-Price.com/SharetheJoy.

Fisher-Price Continues as Master Toy Partner for Silvergate Media’s Octonauts

OctonautsUK independent entertainment company, Silvergate Media has signed a renewal deal with Fisher-Price Inc. to continue as master toy partner for its preschool property Octonauts.

During its first term, branded toys have hit shelves across the UK, France, Germany, Australia, and the U.S. with an exclusive Toys “R” Us launch.

The animated adventure series has been sold in more than 100 territories and is broadcast on CBeebies in the UK, Disney Junior in the U.S., ABC in Australia, and SuperRTL’s Toggolino in Germany. The extension of the master toy deal will not only bring new toys, but build on the successful broadcast platform as well.

COMMENTARY: Why I Love Elmo

by Laurie Schacht, Toy Insider Mom

bighugsI’ve loved Elmo for as long as I can remember … and I’m not alone! He spans generations of boys, girls, kids, and adults. And while one might be able to argue that Mickey Mouse has the same appeal (and in many ways he does), every year there’s a brand new Elmo for a brand new group of kids to bring home and to love. But be warned, not all Elmo’s are alike.

When my kids were toddlers Elmo came in the form of a simple stuffed animal. He was cherished by all my girls, but especially my oldest, now 23. Today, she still adores him. I’ve actually had my ups and downs with Elmo (though my true love for him never really falters) as he has engaged in the world of technology.

Every holiday season I’m asked, “What’s the new Tickle Me Elmo this year?” and I think to myself, “I hope there isn’t one.”  Yes, Tickle Me Elmo, from Fisher-Price, was a retailer’s and a manufacturer’s dream toy—a toy retailers couldn’t keep in stock because demand was so high, and at the time, no one had ever seen such innovation in plush. Add the Elmo factor and it was a solid hit (followed by a few more, such as the extreme version). But while it was sold out everywhere, sold for huge markups by individuals, and fought over in stores—and as cool as the innovation was—this was not my favorite Elmo. I could never watch Elmo laugh or roll over on the floor, pounding the floor and laughing, without full out laughing myself. The problem was that I was just watching. [Read more...]

COMMENTARY: Putting It Together

Ever since I was a kid, I have been a huge fan of puzzles. I am, by no means, a patient person, but there is something so calming and relaxing about trying to figure out how 1,000 pieces fit together to create a picture. New puzzles on the market are taking the traditional toy to a whole new level for all ages. With additions like a fourth dimension, augmented reality, or sound effects, puzzles are keeping up with the changing times and adapting for new generations. Here are some of my favorite puzzles on the market, each with its own little added twist.

4D Cityscape History Puzzle - New York City 2013The puzzles from 4D Cityscape are quite the undertaking, but they are definitely rewarding and educational at the same time. The key to 4D Cityscape puzzles are the fourth dimension: time. Puzzle builders put together a 3-D puzzle of a city, and then add the buildings, structures, and landmarks in order according to a provided timeline, learning the history of the city as well as the layout. This 4-D adventure allows you to explore the cities of the world, including New York, London, Paris, Tokyo, and more. A personal favorite of mine is the upcoming 4-D puzzle of Westeros, that was introduced by HBO at Comic-Con International: San Diego (and that I gushed about, along with other great Game of Thrones products, here). Whether you’re exploring the real world or a fictional one, 4D Cityscape puzzles are an entertaining way to travel—without all those pesky airline regulations. [Read more...]

COMMENTARY: Toys Are More Fun Than Candy

Mattel’s North American team recently kicked off an Easter program called Save the Bunny, which launched with a clever celebrity PSA. The concept is to promote giving toys, rather than copious amounts of candy, for Easter. As part of the promotion, consumers who visit www.savechocolatebunnies.com will have a chance to win a Mattel toy every day this month, download exclusive coupons on toys from Mattel brands like Barbie, Hot Wheels, Fisher-Price, and Thomas & Friends, and win grand prize money.

As a parent and someone who loves toys, I whole-hardheartedly agree with this idea. Not only does my 3 year old not need a giant chocolate bunny, gallons of jelly beans, and piles of fluffy marshmallow chicks (OK, I’ll admit this is making me hungry), but I know from experience that I won’t actually let her eat it all, and I’ll end up eating it, which isn’t exactly part of my summer bikini plan (though I’m pregnant, so what’s the difference, right?). Anyway, she will have a lot more fun if I limit the candy to a few of her favorites, and fill that basket—er, strongly suggest the Easter Bunny fill that basket—with toys!

For retailers, signage suggesting spring/summer toys to fill Easter baskets should already be up, but it’s not too late! Many consumers wait until the last-minute to shop, especially with the holiday coming earlier this year. A special display of spring-like, small, basket-sized items makes shopping easy and promotes quick sales. The pharmacies already do this, toy stores should too! [Read more...]

COMMENTARY: Disney’s Monsters U Sure to Scare Up Sales

Sulley Scare Mask

Disney is really good at a lot of things. One of those things is taking a beloved property and refreshing it, breathing new life into it, and turning it into a must-see movie or must-have property for a new audience of kids. They do it every year with Disney Princess (Last year was Cinderella, this year is The Little Mermaid). The film comes out of the vault, and the already incredible powerhouse that is Disney Princess (the No. 1 toy property ranked by annual 2012 dollar volume according to The NPD Group), launches an expanded program of licensed products focused on the Princess of the year.

However, Disney works some its best magic on the big screen, and Monsters University—due in theaters June 21—has success written all over it. Billed as a prequel to 2001′s Monsters Inc., the film follows fan favorites Sulley and Mike on their journey to becoming scaring professionals at Monsters University. (If you’re interested in attending, visit http://monstersuniversity.com/edu/.) [Read more...]

Nick Lachey Releases “A Father’s Lullaby” Album with Fisher-Price

Nick Lachey is set to release his first-ever lullaby album, A Father’s Lullaby, this March in partnership with Fisher-Price, Inc., a subsidiary of Mattel, and Mood Entertainment.

The album will feature 12 heartfelt songs, four of which are original tracks Lachey co-wrote including “Father’s Lullaby,” “Once Upon a Time,” “Sleepy Eyes,” and “Another Day Is Done.” Additional hand-picked titles Lachey covers on the album include “All Through the Night,” “Baby Mine,” “You Are My Sunshine,” “All the Pretty Little Horses,” “When You Wish Upon A Star,” “Godspeed (Sweet Dreams),” “Hush, Little Baby,” and “Brahms’ Lullaby.” [Read more...]

Toys “R” Us Dives Into the Underwater World of Octonauts

Toys “R” Us will introduce an assortment of toys from Fisher-Price based on the underwater world of Octonauts, which will splash into its stores nationwide and online at Toysrus.com beginning in March. The store will be the first retailer in the U.S. to offer aquatic explorers the opportunity to take an undersea voyage with the preschool line of action figures, playsets, and vehicles based on the show, which airs daily on Disney Channel and Disney Junior. [Read more...]

Fisher-Price Gives Personality to Little People

Sophie, Mia, Koby, Tessa, and Eddie made their debuts as the latest cast of Fisher Price’s Little People characters last week at Citi Pond at Bryant Park.

Kids and parents gathered around as Parents’ Choice award-winning singer/songwriter, Genevieve Goings of Disney Jr.’s Choo Choo Soul took the stage. Under a light snowfall, kids danced along in puffy coats and animal hats as Goings sang original songs about each new Little People character’s personality. [Read more...]

Fisher-Price Debuts First Thomas & Friends Wooden Railway Line

Kids can explore the Gold Mine with Thomas and Salty, two of their favorite Thomas and Friends characters, with the Wooden Railway Gold Mine Mountain playset. This 34-piece playset features a Gold Mine Mountain, Cranky the Crane, Troublesome Truck, Salty, and a gold dust-decorated Thomas engine. Suitable for kids ages 3 and up.

HIT Entertainment and Fisher-Price have announced that Thomas & Friends embarks on a new adventure as Fisher-Price launches its new Thomas Wooden Railway line at toy retailers. The new product line marks a return to Fisher-Price’s heritage in wooden toys.

The Thomas Wooden Railway debuts with 108 SKUs launching in the U.S., UK, Canada, Australia, Germany, Japan, and Italy. Additional products will be released in the fall. [Read more...]