Flash Mob Launches Master Moves Mickey in Times Square

The new Master Moves Mickey from Fisher-Price launched with a 150-plus person flash mob in Times Square. Children of all ages danced with the new interactive toy, which infuses the original Disney character with funky beats and 15 break dancing moves, including the Windmill, the “Mouska” Mix, the Spin Cycle, the Insane Handstand, and the Ham Sandwich. Master Moves Mickey is for children ages 3 and up. Check out pictures from the flash mob below.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Disney Consumer Products Launches “Jake and the Never Land Pirates” and “Doc McStuffins” Products

Disney Consumer Products (DCP) has launched an assortment of products inspired by Disney Junior’s hit series’ Jake and the Never Land Pirates and Doc McStuffins. Popularity for both programs has generated strong consumer demand for merchandise lines that allow fans to take home their favorite characters.  Releasing now through next year, the product lines aim to inspire hours of imaginative play based on popular play patterns with preschool-aged kids. Products available this summer include colorful play sets, plush, and dolls, as well as party supplies, food, and apparel.

Jake’s Pirate Ship, by Fisher Price, is a swashbuckling pirate ship rocks and rolls when pushed along a surface, with Skully smartly perched on the lookout. Kids can join Jake and his crew to live a pirate’s life through multiple pirate-themed phrases and songs. The Jake and the Never Land Pirates bedding set, by Jay Franco & Sons, includes a comforter, flat and fitted sheets, and pillow case, all made of microfiber and polycotton.

The Time for Your Check Up Doc Doll with Lambie, by Just Play, allows girls to bring home their new friend and sing along to the entire “check-up” song with Doc as they nurture their own toys. Doc comes to life, speaking more than 10 phrases, and can bring her friend Lambie to life with the touch of her stethoscope, which activates with lights and sounds. The Doc McStuffins Doctor’s Bag Set, also by Just Play, includes a play thermometer, blood pressure cuff with working gauge, sticker sheet, Doc’s magical stethoscope, and more.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Hit Entertainment Signs Fisher-Price to Produce Mike the Knight Toys

HIT Entertainment, one of the leading providers of children’s entertainment, is finalizing plans with Fisher-Price, Inc., to market and manufacture a global master toy range for Mike the Knight, excluding the UK and Japan.

The toy line will be based on the CGI animated series, Mike the Knight, which transports kids to a world of castles, dragons, and trolls. Fisher-Price, maker of infant and preschool toys and Mattel’s largest brand, plans to develop, manufacture, and market a variety of toys and role play items for boys and girls ages 2 and up across the following categories: role play, playsets, plush , figures, and preschool toys.

The first items are scheduled to launch in the U.S. and Canada in next fall.  Fisher-Price and HIT plan to debut the Mike the Knight line at retailers in the rest of the world (excluding the UK and Japan) starting in 2014. Mike the Knight currently airs on major broadcast platforms in the U.S. (Nickelodeon and Nick Jr.), Canada (Treehouse), the UK (Cbeebies), Australia (ABC), and France (TF1), and is slated to launch in more than 20 more territories in the coming months.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Recall: Little People Builders’ Load ‘n Go Wagon

Fisher-Price, in cooperation with The U.S. Consumer Product Safety Commission (CPSC) and Health Canada, has issued a voluntary recall of the Little People Builders’ Load ‘n Go Wagon due to a laceration hazard.

The wagon’s handle has a molded-in reinforcement, which adds stiffness and if a child falls on it, it can cause lacerations. CPSC advises consumers to take the recalled toy away from children and contact Fisher-Price for information on how to get a free repair kit.

The recalled wagons have the model number P8977 that can be found on the bottom of the product. The wagons are red with a yellow handle, and include multi-colored plastic blocks and a dog figure. Approximately 208,000 of the wagons were sold in the U.S. and in Canada between June 2009 and July 2011 for around $25.

CPSC and Fisher-Price are aware of seven reports of injuries, including five reports of children requiring surgical glue or stitches. Consumers with incident or injuries reports are asked to contact the CPSC by visiting SaferProducts.gov.

Fisher-Price Recalls More Than 11 Million Toys and Baby Gear

Fisher-Price, in cooperation with Health Canada and the U.S. Consumer Product Safety Commission, has recalled more than 11 million toys and baby products that were sold in the United States and Canada.

The company is recalling 14 models of the Fisher-Price Trike and Tough Trike toddler tricycles (approximately 7 million units in the U.S. and 150,000 in Canada), which can cause serious injury including genital bleeding when a child sits or falls on the pretend plastic ignition key. According to the CPSC, there have been 10 injuries reported.

Also recalled are seven models of infant activity centers with inflatable balls, a total of 2.8 million units in the U.S. and 125,000 in Canada. The models have been deemed a choking hazard as the valves of the inflatable balls can come off. The CPSC was notified of 46 incidents in which the valves had come off, including 14 that were found in children’s mouths.

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Classic Media Names Licensees for Guess with Jess

Classic Media announced preschool toy manufacturer Fisher-Price, home entertainment distributor Nelvana Enterprises’ Treehouse Presents, and The Licensing Shop, Inc. as anchors of the consumer products program for its new CGI-animated preschool television series, Guess with Jess.

Master toy partner Fisher-Price will debut the Guess with Jess line in Canada in fall 2011, Treehouse Presents will distribute Guess with Jess on DVD, and The Licensing Shop has been named licensing representative to oversee the brand in Canada.

CPSC Recalls 96,000 Fisher-Price Toys

The U.S. Consumer Product Safety Commission (CPSC) and Health Canada, in cooperation with Fisher-Price, have issued a voluntary recall of approximately 96,000 Fisher-Price Little People Play ‘n Go Campsite toys. The toys were sold at major retailers in the U.S., Canada, and Puerto Rico, and by online retailers, from October 2009 through August 2010.

Although no injuries have been reported, the plastic Sonya Lee figure in the playset can break at the waist, exposing small parts that pose a choking hazard to young children. The CPSC has received eight reports of the Sonya Lee figure breaking.

Consumers are advised to stop using the recalled products immediately, and to take the Campsite’s Sonya Lee figure away from children. Consumers can contact Fisher-Price at 1-800-432-5437 to arrange for the figure’s return in exchange for a free replacement. For more information, click here.

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Photo: Donny Osmond on the Set of Dance Star Mickey Commercial

Entertainment Tonight is on hand as Donny Osmond offers a behind-the-scenes look at Dance Star Mickey from Fisher-Price and Disney. Osmond is shown taking a break during the commercial shoot that features the pair at their dancing best.”

Click the photo to view it larger.

Toy Story 3 Invades Toy Fair NY

Another hot property at Toy Fair New York was Toy Story 3. According to Disney-Pixar, Toy Story is the largest toy licensing property of 2010. More than 250 new toys based on Toy Story, from companies such as Thinkway Toys, LEGO, Hasbro, and JAKKS Pacific, will release this summer and into Holiday 2010.

The new Toy Story 3 toy line includes action figures, dolls, roleplay, games, playsets, construction sets, vehicles, talking plush, and robots, many of which will feature new characters such as Lots-O’-Huggin’ Bear.

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Fisher-Price-Branded Cribs Part of Largest Crib Recall in U.S. History

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Nearly 150,000 of the Stork Craft cribs that were recalled today carry the Fisher-Price logo. The U.S. Consumer Product Safety Commission (CPSC), in cooperation with Stork Craft Manufacturing, Inc., issued a voluntary recall of more than 2.1 million of Stork Craft’s drop-side cribs, making it the largest crib recall in U.S. history. Most of the recalled cribs were distributed in the U.S., approximately 1,213,000 units, with approximately 968,000 units distributed in Canada.

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