Fisher-Price Gives Personality to Little People

Sophie, Mia, Koby, Tessa, and Eddie made their debuts as the latest cast of Fisher Price’s Little People characters last week at Citi Pond at Bryant Park.

Kids and parents gathered around as Parents’ Choice award-winning singer/songwriter, Genevieve Goings of Disney Jr.’s Choo Choo Soul took the stage. Under a light snowfall, kids danced along in puffy coats and animal hats as Goings sang original songs about each new Little People character’s personality. [Read more...]

Fisher-Price Debuts First Thomas & Friends Wooden Railway Line

Kids can explore the Gold Mine with Thomas and Salty, two of their favorite Thomas and Friends characters, with the Wooden Railway Gold Mine Mountain playset. This 34-piece playset features a Gold Mine Mountain, Cranky the Crane, Troublesome Truck, Salty, and a gold dust-decorated Thomas engine. Suitable for kids ages 3 and up.

HIT Entertainment and Fisher-Price have announced that Thomas & Friends embarks on a new adventure as Fisher-Price launches its new Thomas Wooden Railway line at toy retailers. The new product line marks a return to Fisher-Price’s heritage in wooden toys.

The Thomas Wooden Railway debuts with 108 SKUs launching in the U.S., UK, Canada, Australia, Germany, Japan, and Italy. Additional products will be released in the fall. [Read more...]

Fisher-Price Combines Toys, Tech to Ignite Children’s Imaginations, Infants’ App-etite for Learning

Fisher-Price has developed a new line of Apptivity products that bring a whole new level of interactivity, learning, and imagination to children to create larger-than-life play experiences.

Infants can connect with their favorite Laugh & Learn characters with the Laugh & Learn Apptivity Storybook Reader. The Storybook Reader is a case with benefits, allowing moms and dads to protect their iPhone or iPod touch from dribble and drool while their baby enjoys engaging content, turning the page of the book or swiping the screen to advance the content. [Read more...]

RECALL: Fisher-Price Recalls to Inspect Rock ‘N Play Infant Sleepers Due to Risk of Exposure to Mold

Fisher-Price has recalled the Newborn Rock ’n Play Sleeper. Mold can develop between the removable seat cushion and the hard plastic frame of the sleeper when it remains wet/moist or is infrequently cleaned, posing a risk of exposure to mold to infants sleeping in the product. [Read more...]

BREAKING: CEO Bryan Stockton Named New Chairman of Mattel

Mattel, Inc., has announced that the Board of Directors has named CEO Bryan Stockton as chairman of the board effective January 1. Mr. Stockton succeeds Robert Eckert, who has informed the Board of his decision to retire from his service as director and chairman of the board, effective December 31. Stockton will continue to hold the position of chief executive officer, a position held since January 2012. [Read more...]

Meijer Drops Prices on More Than 400 of Season’s Hottest Toys In-store and Online

Meijer will continue to be a toy destination this holiday season, offering customers the lowest prices on the hottest toys and brands by slashing prices on more than 400 popular products in-store and online.   [Read more...]

Flash Mob Launches Master Moves Mickey in Times Square

The new Master Moves Mickey from Fisher-Price launched with a 150-plus person flash mob in Times Square. Children of all ages danced with the new interactive toy, which infuses the original Disney character with funky beats and 15 break dancing moves, including the Windmill, the “Mouska” Mix, the Spin Cycle, the Insane Handstand, and the Ham Sandwich. Master Moves Mickey is for children ages 3 and up. Check out pictures from the flash mob below.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Disney Consumer Products Launches “Jake and the Never Land Pirates” and “Doc McStuffins” Products

Disney Consumer Products (DCP) has launched an assortment of products inspired by Disney Junior’s hit series’ Jake and the Never Land Pirates and Doc McStuffins. Popularity for both programs has generated strong consumer demand for merchandise lines that allow fans to take home their favorite characters.  Releasing now through next year, the product lines aim to inspire hours of imaginative play based on popular play patterns with preschool-aged kids. Products available this summer include colorful play sets, plush, and dolls, as well as party supplies, food, and apparel.

Jake’s Pirate Ship, by Fisher Price, is a swashbuckling pirate ship rocks and rolls when pushed along a surface, with Skully smartly perched on the lookout. Kids can join Jake and his crew to live a pirate’s life through multiple pirate-themed phrases and songs. The Jake and the Never Land Pirates bedding set, by Jay Franco & Sons, includes a comforter, flat and fitted sheets, and pillow case, all made of microfiber and polycotton.

The Time for Your Check Up Doc Doll with Lambie, by Just Play, allows girls to bring home their new friend and sing along to the entire “check-up” song with Doc as they nurture their own toys. Doc comes to life, speaking more than 10 phrases, and can bring her friend Lambie to life with the touch of her stethoscope, which activates with lights and sounds. The Doc McStuffins Doctor’s Bag Set, also by Just Play, includes a play thermometer, blood pressure cuff with working gauge, sticker sheet, Doc’s magical stethoscope, and more.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Hit Entertainment Signs Fisher-Price to Produce Mike the Knight Toys

HIT Entertainment, one of the leading providers of children’s entertainment, is finalizing plans with Fisher-Price, Inc., to market and manufacture a global master toy range for Mike the Knight, excluding the UK and Japan.

The toy line will be based on the CGI animated series, Mike the Knight, which transports kids to a world of castles, dragons, and trolls. Fisher-Price, maker of infant and preschool toys and Mattel’s largest brand, plans to develop, manufacture, and market a variety of toys and role play items for boys and girls ages 2 and up across the following categories: role play, playsets, plush , figures, and preschool toys.

The first items are scheduled to launch in the U.S. and Canada in next fall.  Fisher-Price and HIT plan to debut the Mike the Knight line at retailers in the rest of the world (excluding the UK and Japan) starting in 2014. Mike the Knight currently airs on major broadcast platforms in the U.S. (Nickelodeon and Nick Jr.), Canada (Treehouse), the UK (Cbeebies), Australia (ABC), and France (TF1), and is slated to launch in more than 20 more territories in the coming months.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Recall: Little People Builders’ Load ‘n Go Wagon

Fisher-Price, in cooperation with The U.S. Consumer Product Safety Commission (CPSC) and Health Canada, has issued a voluntary recall of the Little People Builders’ Load ‘n Go Wagon due to a laceration hazard.

The wagon’s handle has a molded-in reinforcement, which adds stiffness and if a child falls on it, it can cause lacerations. CPSC advises consumers to take the recalled toy away from children and contact Fisher-Price for information on how to get a free repair kit.

The recalled wagons have the model number P8977 that can be found on the bottom of the product. The wagons are red with a yellow handle, and include multi-colored plastic blocks and a dog figure. Approximately 208,000 of the wagons were sold in the U.S. and in Canada between June 2009 and July 2011 for around $25.

CPSC and Fisher-Price are aware of seven reports of injuries, including five reports of children requiring surgical glue or stitches. Consumers with incident or injuries reports are asked to contact the CPSC by visiting SaferProducts.gov.