Ceaco launched its new division this summer: Brainwright–For Curious Minds. In addition to the Gamewright family games division, Brainwright will feature brainteasers, mind benders, and other items that aim to inspire right and left brain thinking, improve memory, and exercise logic skills in a fun way. Some of the Brainwright-branded items will include The Baffler, Flexi Puzzle, Hexus, and PuzzleBloxPuzzle Blox.
This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.