China Toy Fair


COMMENTARY: Celebrating Canada Day—Toy Style!

In case you didn’t know, this past Tuesday was the national day of Canada! Here at The Toy Book, we’re lucky enough to work with tons of awesome Canadian toy companies, and to show both our support and Canada pride, here are some of our favorite toys from great Canadian toy manufacturers:

WowWee.MipWowWee

From WowWee, we always know to expect something innovative and hi-tech, such as last year’s 32-inch-long Roboraptor. In keeping up with the robo-trend, WowWee recently rolled out MiP, a unique, dual-wheel balancing interactive robot that utilizes GestureSense technology. With MiP, kids can control the robot through a Bluetooth link to any smart device using a free app. There are fun games to play with MiP, and kids can even make it dance to songs from their iTunes library. [Read more...]

Spin Master Sues Two Chinese Manufacturers for Patent and Copyright Infringement

logo_spinmasterSpin Master Ltd. has filed civil lawsuits against two Chinese manufacturers with the Shantou Intermediate People’s Court. Spin Master seeks to recover damages and enjoin Shantou Chenghai Hui Ying Toy Factory (Hui Ying) and Shantou Chenghai Hua Cai Ke Yi Industry and Trade Co. Ltd. (Hua Cai) from further manufacturing what Spin Master alleges are knock-offs of Spin Master’s best selling Flutterbye Flying Fairy.

The law suits claim infringement of both Spin Master’s registered copyright and utility model patent. The alleged counterfeits are sold under the names Beautiful Flying Fairy/BaoNiu Flying Fairy and Flower Fairy.

Through online monitoring and administrative enforcement, Spin Master has been successful in shutting down more than 100 web sites that were attempting to sell knock-off versions of Flutterbye Flying Fairy into the global marketplace over the Internet. Many of these websites were found to be selling product manufactured by Hui Ying and Hua Cai.

Spin Master Ltd. to Show Off New Innovations for Toy Fair

logo_spinmasterSpin Master Ltd. will showcase its portfolio for the upcoming year at American International Toy Fair in New York City, introducing a number of new innovations and brands including:

Flutterbye: A world of fairytale creatures comes twirling, dancing, spinning, and of course, flying into kids’ rooms. Driven by innovation, Flutterbye puts the control into girl’s hands, inviting them to unlock their fairies’ hidden potential and joy.

Ionix: These construction bricks shape-shift and change to become mini figures, action figures, weapons, gear, gadgets, and more. They also snap together with other leading construction systems.

How to Train Your Dragon 2 by Ionix: Kids can shape-shift and build their favorite dragons with new Ionix bricks, and recreate the incredible adventures of Toothless, Hiccup, and all of their friends as they battle against new foes and other threats to their homes on Berk.

Pokémon by Ionix: Ionix bricks bring favorite Pokémon characters like Pikachu, Chespin, Fennekin, Froakie, and more to life.

Maddy: Spin Master’s newest interactive doll, Maddy, is a talking, moving, “thinking” animated toy. Maddy’s glasses are a pair of high-resolution LED screens that function as her eyes, but will also play short animations, and can even be used to play mini games. Kids can download the free companion app to call and text their Maddy, play games with her, and discover some of her hidden features.

Paw Patrol: Based on a top-rated preschool series airing every weekday on Nickelodeon, this new toy line features lovable pups, cool vehicles, and magical transformations.

Zoomer Dino Boomer: This new guard dino runs around on two feet, chomping and whipping his tail. Kids can play with him in autonomous mode via the sensors in his nose, or pick up the control pod to send him on the attack. Dino also has a softer side, protecting his friends and sometimes even busting a dance move.

COMMENTARY: Not Your Average R/C Toys

Give a child a R/C controller, and he or she will be occupied for hours, steering or flying whatever device it is around the room or outside. Give a child an iPhone and chances are your contacts will end up being deleted, you’ll be left with 350 pictures of the inside of your little boy or girl’s mouth, and your phone will soon self destruct—but, that’s about to change.

There’s no denying that it’s now essentially encrypted in children’s nature to be intrigued by new technology at increasingly younger ages—and let’s face it, most of the time they get the hang of it a lot quicker than adults. But instead of parents discouraging their children from toying around with iPhones, iPads, and tablets (because they’re of course not toys, they’re high-tech adult equipment that are soo not used for playing Candy Crush), they can instead support a productive way to use such devices with these awesome toys.

I was first introduced to Orbotix’s Sphero 2.0 when someone in the office put it on my desk and said, “Here, play with this.” I looked at the box a little confused wondering what it was, and as I starSP0SPHERO003ted to read the instructions (very helpful to figuring out how toys work), I realized that this was, hands down, one of the coolest toys I’ve ever played with. It’s simply a ball, not a fancy monster truck with huge wheels and the ability to smash into the wall, crumble into pieces, and put itself back together all while singing jingle bells—or something like that. But, it’s a robotic ball with an engine and it’s really, really fast and controlled by your phone. You just download the Sphero app on your iPhone, iPad, iTouch, or android device and using a Bluetooth connection your device transforms into a control that propels Sphero at speeds up to seven feet per second across the room and off ramps. The driving accuracy really impressed me because I do tend to be a little spazzy with toys like these, but it was actually easy to maneuver the toy around bends and turns and what not. Sphero 2.0 also lights up in a variety of neon colors which looks as spectacular as it is to play. There are also a ton of other apps available to engage Sphero in a variety of games. [Read more...]