Propel Equity Partners, a private equity firm, has acquired Buzz Bee Toys, which specializes in active play toys. The acquisition marks the eighth by Propel Equity since August of 2012 on behalf of Alex Brands. Buzz Bee Toys will join the Alex Brands family of brands, which includes Alex Toys, Poof, Slinky, Scientific Explorer, and more.
Give a child a R/C controller, and he or she will be occupied for hours, steering or flying whatever device it is around the room or outside. Give a child an iPhone and chances are your contacts will end up being deleted, you’ll be left with 350 pictures of the inside of your little boy or girl’s mouth, and your phone will soon self destruct—but, that’s about to change.
There’s no denying that it’s now essentially encrypted in children’s nature to be intrigued by new technology at increasingly younger ages—and let’s face it, most of the time they get the hang of it a lot quicker than adults. But instead of parents discouraging their children from toying around with iPhones, iPads, and tablets (because they’re of course not toys, they’re high-tech adult equipment that are soo not used for playing Candy Crush), they can instead support a productive way to use such devices with these awesome toys.
I was first introduced to Orbotix’s Sphero 2.0 when someone in the office put it on my desk and said, “Here, play with this.” I looked at the box a little confused wondering what it was, and as I started to read the instructions (very helpful to figuring out how toys work), I realized that this was, hands down, one of the coolest toys I’ve ever played with. It’s simply a ball, not a fancy monster truck with huge wheels and the ability to smash into the wall, crumble into pieces, and put itself back together all while singing jingle bells—or something like that. But, it’s a robotic ball with an engine and it’s really, really fast and controlled by your phone. You just download the Sphero app on your iPhone, iPad, iTouch, or android device and using a Bluetooth connection your device transforms into a control that propels Sphero at speeds up to seven feet per second across the room and off ramps. The driving accuracy really impressed me because I do tend to be a little spazzy with toys like these, but it was actually easy to maneuver the toy around bends and turns and what not. Sphero 2.0 also lights up in a variety of neon colors which looks as spectacular as it is to play. There are also a ton of other apps available to engage Sphero in a variety of games. [Read more...]