JMPR Public Relations Inc. has been retained by Funrise Inc. to handle media relations duties for its Tonka-branded products under license from Hasbro. JMPR will work with Funrise’s internal marketing team to help develop strategy and implement consumer engagement programs, new product launches, and special events. JMPR will also be responsible for leading a broad range of media outreach initiatives, including the promotion of Tonka Motorsports’ involvement with racing series and sponsorship of drivers. [Read more...]
Vandor also expect items from a new line of collapsible water bottles to be some of the year’s hottest sellers. The most popular designs include characters from Star Wars, Hello Kitty, and My Little Pony.
Vandor will offer Transformers large shopper totes, collapsible water bottles, ceramic mugs, acrylic cups with straws, and tin totes; My Little Pony collapsible water bottles, large shopper totea, ceramic mugs, tin totes, and acrylic cups with straws; Curious George large shopper totes, collapsible water bottles, ceramic mugs, tin totes, acrylic cups with straws, and wooden wall clocks; and Ford Motor Company acrylic travel cups, plastic travel mugs, a set of four glasses, ceramic shot glasses, and ceramic mugs with the traditional Ford and Built Ford Tough logos.
Beanstalk, a global brand-licensing consultancy, has secured an agreement on behalf of Ford Motor Company, with AutoOcar, Ltd., a company specializing in Bluetooth solutions, to develop the first Bluetooth-controlled die-cast car.
The Ford premium Bluetooth enabled die-cast car range, which can be controlled remotely via Bluetooth by iPhone and Android phones, will launch at retail early next year across Asia, Europe, and North America. The models will include the Ford Focus RS500, Ford Fiesta, and Ford Mustang GT at 1:43 scale. Software will be downloadable from the AutoOcar portal, Android’s Market, and the Apple iTunes Store.
Image Credit: The Ford Focus RS500 Car from www.focusrs500.com