China Toy Fair


With DreamWorks Dragons Adventure World Explorer, Berk Goes Where You Go!

PowerPoint PresentationWe’ve all taken rides in cars, but honestly, haven’t we all found ourselves wishing we could be soaring on the wings of dragons instead?

That’s now a possibility, thanks to DreamWorks Dragons Adventure World Explorer, a new mobile game from Microsoft and DreamWorks Animation, and inspired by the animated film, How to Train Your Dragon 2. It uses Here Maps to pull in GPS info, turning the real world into the user’s very own fictional Isle of Berk.

During a recent demo, we took the game on a tour of midtown Manhattan. In Train mode, many of the city’s mighty edifices appeared in the game as huge stones, landmarks such as Grand Central Station became a wagon repair shop, and Chelsea Market was besieged by Vikings (They correspond to check-ins for the popular app Foursquare). Meanwhile, players engage in missions as part of their dragon training, such as picking up and dropping off sheep at home base–the device, represented in the game map by a cart. [Read more...]

Boon Hosts Social Media-Based Contest in Four Cities

Boon [CMYK]Got plans this weekend? This past April 1, it appeared that toddlers had taken over Boon’s social media pages, and while that turned out to be an April Fool’s joke, many of the random photos posted by Boon are part of a larger social media game. Indeed, photos found at Boon’s Facebook, Twitter, Instagram, and Pinterest pages contain “clues” about specialty retailers in the Boston, Chicago, San Francisco, and Los Angeles areas.

Details on how to decipher these clues have been posted in videos on Boon’s blog. Through Sunday, any fans in those cities who figure out the clues—and subsequently check-in at the specialty retailer in their city on Foursquare—will receive a discount code for 20 percent off Boon products.

Pennsylvania Adds Exclusive Slinky Component to Groundhog Day Foursquare Partnership

The Pennsylvania Tourism Office has announced the continuation of its partnership with Foursquare for Groundhog Day 2013 with a custom badge available to Groundhog fans worldwide. Also new this year, Foursquare users who check in at Gobbler’s Knob will also receive the celebrated Pennsylvania-made toy, Slinky. [Read more...]

TIA Teams Up with PunchTab for “Play Happens” Toy Fair Game

Play Happens, the official game for registered attendees of the American International Toy Fair (February 12-15), will be more interactive and engaging, due to a new partnership between the Toy Industry Association (TIA) and PunchTab, an instant loyalty rewards platform.

Play Happens will kick off online in the weeks leading up to the fair before transitioning offline into the streets of New York City during Toy Fair week. PunchTab’s instant loyalty rewards program will enable players to earn Play Happens points by interacting with the Toy Fair blog before and during the show.

Points collected online can be traded in for prizes or stockpiled for the grand prize: a NYC New Year’s Eve 2012 package. During the show, Play Happens players also earn points on a virtual game board by checking-in via their smartphones at different locations throughout New York City. The geo-location component is powered by FourSquare.

[Read more...]