China Toy Fair


New Simpsons Lego Minifigures to Be Available in Time for Themed Episode

SimpsonsLegoA line of 16 Simpsons licensed Lego minifigures will be available in celebration of the 25th anniversary of the television series, The Simpsons. Twentieth Century Fox Consumer Products will launch the collection in May at major toy retailers. A special Lego episode of The Simpsons will premiere May 4th on Fox.

This will mark the first time a licensed Lego minifigures line will be sold in a series.

Mezco Toyz, Surge Licensing Announce Agreement for Axe Cop Product Line

Mezco Toyz has announced that it will be creating a line of collectibles for Axe Cop. Mezco will be offering an assortment of merchandise for the Axe Cop license, including both action figures and plush collectibles. Featuring one of the largest and most surreal diverse casts, Mezco’s design team will be in overdrive bringing them to life for fans. Many of the designs for these soon-to-be-sought-after offerings will be available for viewing at http://www.mezcotoyz.com. Axe Cop, the animated series, will be premiering on Fox on July 27.

For the latest in Ax Cop collectibles, follow Mezco Toyz on Twitter and Facebook.

Playmates to Premiere New Family Guy Toys This Fall

This fall, Playmates Toys, as part of its partnership with Twentieth Century Fox Consumer Products, will premiere a fresh new toy line for Family Guy. The line will launch with the Family Guy Crazy Interactive World play set and figures. Each figure in the Family Guy Interactive World features a resistor that, when placed on the compatible play set, unlocks real character voices and more than 40 phrases from the show.

The initial figures will include Stewie, Peter, Brian, Cleveland, Quagmire, and Lois with additional characters and environments coming next spring. Also available from Playmates Toys in the fall will be a seven-inch soft foam Stewie head-shaped football.

The release of the Playmates Family Guy toy line joins Fox’s yearlong “Something, Something, Something Anniversary” celebration for the series.

Rio Video Game to Release April 12

THQ, Inc. and Twentieth Century Fox Consumer Products will release a fast-paced, party-style video game inspired by Fox’s upcoming animated 3-D movie Rio on April 12. The movie will debut in theaters on April 15.

The video game will be available on the Xbox 360 video game and entertainment system from Microsoft, PlayStation3 computer entertainment system, the Wii system, and the Nintendo DS family of hand-held systems.

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The Simpsons Picks up 23rd Season

Fox has announced that The Simpsons has been renewed for a 23rd season, bringing it up to and beyond 500 episodes, and ensuring that The Simpsons will remain on air through spring 2012. At the end of this season, it will be the third-longest running show of all time, behind Gunsmoke (635 episodes) and Lassie (588 episodes).

The Simpsons is considered to be one of the top brands of all time, with creator Matt Groening having earned more than $8 billion from sales of DVDs and merchandising, including toys and games. The Simpsons has been named “the most successfully licensed TV show” in history, according to a survey of 450 global licensing experts, conducted by the Brand Licensing Europe 2010 conference.

Photos: Kidrobot Releases Series 2 of The Simpsons Vinyl Figures

Twentieth Century Fox Consumer Products has teamed up with Kidrobot to release a second series of The Simpsons vinyl toy mini-figures. With 25 new figures in total, including 15 new characters, Series 2 features two alternate versions of the family.

The series will be the biggest Kidrobot-produced mini-figure series to date. Each vinyl figure stands three-inches tall, includes a character sticker, and comes blind boxed to preserve its identity. Figures will be sold separately (or can be purchased by the case) at all five Kidrobot stores, kidrobot.com, and at select retailers worldwide alongside Series 1 of The Simpsons vinyl toy mini-figures.

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Konami’s Karaoke Revolution Glee to be Released November 9

Konami has officially announced that Karaoke Revolution Glee, based on the hit Fox series, will be available at retail stores nationwide on November 9 for the Nintendo Wii. The game, licensed through Twentieth Century Fox Consumer Products, includes some of the most well-known songs and performances from Glee’s season one.

The play list includes:

Somebody to Love

Gold Digger

No Air

My Life Would Suck Without You

You Can’t Always Get What You Want

Proud Mary

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