Toy Fair 2017


C2C Studios

DreamWorks Animation Signs Multiple Licensees for Trolls

Trolls_Logo_RGBsml-copy-e1452111554270DreamWorks Animation has signed with multiple licensees across all categories for its new animation Trolls. Hasbro has been signed for action figures, plush, and games; Random House Children’s Books will offer storybooks and coloring cooks; Hallmark will produce greeting cards and gift bags; Franco Manufacturing Co., Inc will launch bedding and bath products; and Trends International LLC has been signed as a publishing partner and will makes posters, calendars, and stickers. Other licensees include H.I.S. International, Editorial Planeta, Ravensburger, Clementoni, and Procos.

DreamWorks Animation’s Trolls will debut globally this October. The movie tells the story of Princess Poppy (Anna Kendrick) who must enlist the help of Branch (Justin Timberlake) to rescue her friends.

MGA Entertainment to Launch New Mooshka Brand of Soft Dolls

MGA Entertainment will launch Mooshka, the company’s newest entertainment and toy brand this August, which combines soft dolls with animated e-books. The Mooshka doll family includes: the Mooshka Girls, Mooshka Tots, and Mooshka: Sing Around the Rosie collections.
The flagship Mooshka Girls features six characters. The Mooshka Tots are four smaller characters, while the Mooshka: Sing Around the Rosie dolls sing “Ring-Around-the-Rosie” when their hands are held. MGA Entertainment introduces the dolls with a fall TV campaign, a website, a multi-category licensing program, and a national public relations campaign. The Mooshka e-book apps feature original Mooshka stories, and will be available for free in the App Store.

MGA Entertainment’s licensees for the Mooshka brand include Franco Manufacturing Co. Inc. for bedding and accessories, throws, beach towels, slumber bags, bath and accessories, and Thermos LLC for lunch kits, insulated and non-insulated bottles, food jars, and reusable ice.