Playmobil USA Names Freeman Public Relations as Agency of Record

Playmobil USA has named Freeman Public Relations as its agency of record (AOR). As AOR, Freeman Public Relations will increase awareness of the Playmobil brand through an integrated mix of special events, influencer outreach, and strategic media relations.

“We selected a PR agency to help continue to build our brand and gain visibility for our vast array of figures and imaginative playsets,” said Mark Cohen, vice president of sales and marketing for Playmobil USA. “Freeman Public Relations brings strong industry knowledge of toy and licensing PR, as well as an extensive proven track record of growing major brands. They will be a strategic partner in guiding our communication efforts as we further cultivate our brand portfolio as well as our licensed product lines.”

Meccano Taps Freeman PR To Lead U.S. Campaigns

Freeman Public Relations (FPR) has been selected by French toy maker Meccano as PR agency for the Erector brand in the U.S. market.

Freeman will be a strategic partner in the campaign to increase consumer awareness of the licensed product lines for Gears of War and Sonic the Hedgehog construction sets that are available exclusively at Toys “R” Us. The publicity programs will aim to reinforce the Erector brand among American consumers through a multi-tiered approach for each product line, incorporating elements and components of traditional and social media to build brand recognition. The Gears of War campaign will also feature a heavy social media campaign aimed at the older, dedicated fans.