China Toy Fair


Barnes & Noble Celebrates Pop Culture in Stores This Summer

Barnes & Noble will bring pop culture favorite books, comics, superheroes, and television shows to life in stores nationwide from July 18 through August 10. The Get Pop Cultured with Barnes & Noble series of themed events will feature panel discussions, contests, exclusive content, giveaways and prizes, sneak peeks, activities, and more featuring popular characters, DVDs, artists, illustrators, and pop culture icons.

The campaign will highlight the influence that books, graphic novels, movies, TV shows, music, toys, games, and collectibles have on culture. Get Pop Cultured with Barnes & Noble will kick off with a preview weekend and costume contest from July 18 to 20. All Barnes & Noble stores will have limited quantities of free, never-before-seen samplers of upcoming releases, posters, and digital downloads during Preview Weekend. Other events include Batman Day on July 23, where all Barnes & Noble stores nationwide will sell exclusive merchandise; the DC Comics Spectacular from July 23 to July 27, which will offer fans a chance to celebrate DC Comics with activities, special giveaways, and a limited time offer on graphic novels; a sing-along and story time event, Frozen Friday: Cool Off with Olaf! on August 1; Marvel Day on August 2, which will feature Marvel Comics-themed activities, giveaways, and product offerings; and Teenage Mutant Ninja Turtles Jr. Ninja Training Academy Event, which will include activities, crafts, and a Ninja training event.

There will also be special guests such as Grumpy Cat, Christopher Paolini, and various authors.

Pillow Pets to Offer Olaf Folding Plush

OlafCJ Products LLC is introducing Olaf from Disney’s Frozen to its line of Pillow Pets. The 18-inch folding plush brings the snowman to life and converts to a pillow by undoing the Velcro strap on his belly. The plush will be available for delivery in October.

New Frozen Products from KidDesigns to Debut This Summer

KidDesigns.FrozenmicKidDesigns will have a collection of 12 new Frozen products, featuring Anna and Elsa. The items will arrive at retail in July, and two of them—Microphone with MP3 adaptability and Sing-a-Long Boombox—will feature the Academy Award-winning song, Let It Go.

COMMENTARY: Animation Has Long Been a Promotional Vehicle for Toys

BrandonEngel1by Brandon Engel

You’ve likely heard about the massive success of The Lego Movie, and maybe you were even one of the millions worldwide who have gone to see it. Despite its financial success, some have blasted the film for essentially being a glorified, expensive commercial for Legos. I don’t think that anyone can deny that The Lego Movie is obviously commercially motivated, but does that make it wrong? Is it all that different from children’s movies selling toys based on the film?

BrandonEngel2Last Christmas, the Frozen Castle Playset and matching Barbie dolls from the Disney film Frozen were at the top of many children’s lists for Santa. Every time a commercial appeared for the movie or the toy, they advertised each other. Is The Lego Movie any different just because the toy existed before the movie? Here is the bigger question: In an age where almost no image is spared licensing of some form, where does the line get drawn between entertainment and commercial? [Read more...]

COMMENTARY: Makeup Kits for Girls Are Fun and Inexpensive

Screen Shot 2014-01-30 at 4.13.43 PMLittle girls love to play with makeup. I know I definitely did. Unfortunately for me, my mom mostly stuck to neutrals, earth tones, and pale pinks—”boring” colors, in my young opinion. I wanted to open that makeup bag and see electric blue eye shadow, fire engine red lipstick, bright pink blush, vermillion glitter nail polish—you know, the works. But I made do with what she had, bland though I may have thought it, because it was fun to play with. For years, I’ve said that if I ever have a daughter, I will keep a stash of all the fun stuff (that I would never wear myself—I now, of course, completely understand why my mom kept the palette she did) and let her have at it as a special treat. However, there are lots of great makeup kits for girls available today, which may save me a trip to the cosmetics aisle of my drugstore.

Alex Toys’ Mix & Makeup Nail Sparkle kit lets girls ages 5 and up create their own sparkly nail polish. Kids make the polish themselves by mixing the colors and glitter in the included mixing cup, then pouring their creation into the cute candy-shaped bottles with the funnel. The polish is easy to apply, and easily peels off. [Read more...]

COMMENTARY: Disney’s Frozen Toys Will Melt Your Heart

The thing that I like most about Disney’s Frozen was that it played with the idea of a typical Disney Princess movie. It touches on the idea of falling in love and being engaged within hours of meeting each other and changes the way the audience thinks about typical princesses and princes. There is, of course, a curse that’s lifted by “an act of true love,” but this act comes from (spoiler alert!) one of sisterly love rather than romantic love. A lot of the plot is focuses on the two royal sisters, Anna and Elsa, and the animation is so spectacular as it brings this truly magical story to life.

To go along with this great movie, Mattel has introduced an entire line of toys that capture the lively, magical spirit of Frozen. With quirky characters (Olaf!), Frozen quickly becomes a new Disney favorite, and the toys are sure to have the same effect on any toy box.

MusicalDollsOne of my favorite toys from this line is the Disney Frozen Musical Magic Elsa and Anna Dolls. These dolls feature glittery and glamorous gowns, but I think also do a fantastic job of capturing the familial bonds that are so important to the movie’s story. When kids hold the dolls hands, the dolls hold each other’s hands, OR you create a circle of humans and dolls holding hands, Anna and Elsa magically light up and play enchanting music. [Read more...]

Get “Ice” and Comfortable with Delta’s Disney Frozen Chair

Delta.FrozenChairDisney’s new animated film Frozen arrived in theaters this past weekend, and now here comes the new Disney Frozen Upholstered Chair by Delta. It’s constructed with suede material for close comfort, and features the movie’s goofy snowman, Olaf. Some assembly is required.

The Disney Frozen Upholstered Chair is available now at Toys “R” Us.

New Disney Infinity Figures, Power Discs Arrive for the Holidays

DisneyInfinity.VanellopeDisney Interactive has released a holiday line-up of Disney Infinity figures and Power Discs. Among the new character additions to the game’s Toy Box mode are Rapunzel from Tangled, Wreck-It Ralph and Vanellope from Wreck-It Ralph, and Anna and Elsa from the upcoming Frozen.

The product highlights and U.S. release dates and details are listed below:

Rapunzel: With beautiful long locks, fierce determination, and signature frying pan, Tangled’s Rapunzel is powerful and has a unique style of combat. Available at Walmart between November 22 and December 31.

Wreck-It Ralph: Ralph uses his wrecking abilities and 8-bit cherry bombs to defeat enemies. Available at Best Buy between November 22 and December 31.

Vanellope: The Sugar Rush racer brings her Glitch ability, which allows her to teleport short distances and glitch out other characters. Available at Target between November 24 and December 31.

Frozen Toy Box Pack: Featuring Anna, Elsa, and two hexagonal power discs. Anna uses her grappling hook to get to hard-to-reach places and her shovel to defeat enemies, while Elsa utilizes magical ice abilities. National release set for November 26.<!-more–>

In addition, 20 new Power Discs will enter circulation, including “rare” versions. Circular Power Discs give characters special power-ups, while Hexagonal Power Discs unlock special gadgets, vehicles, and themes.

The Circular Discs include Ralph’s Power of Destruction, Dr. Doofenshmirtz’s Damage-inator!, Electro-Charge, Star Command Shield, and User Control. The Hexagonal Discs include Flamingo Croquet Mallet, Frankenweenie: Victor’s Experiments, Frozen: Frozen Flourish, Frozen: Chill in the Air, Nightmare Before Christmas: Halloweentown Sky, Pizza Planet Delivery Truck, and more. Rare Hexagonal Discs include: Electric Mayhem Bus, Condor Wing Glider, and Hook’s Ship from Peter Pan Ride.

Disney Releases New Frozen Product Collection

FrozenproductsTo commemorate the release of Walt Disney Animation Studios‘ film Frozen, Disney Consumer Products (DCP) will release a diverse new product collection of role-play items, plush stuffed animals, dolls, and more. These products are available now from Mattel, Just Play, and other licensees at mass retailers nationwide, as well as at Disney Store and DisneyStore.com.

Disney’s Frozen chronicles the epic quest of fearless Anna to find her sister Elsa, whose icy powers have trapped the kingdom of Arendelle in eternal winter. Highlights from Disney’s Frozen product line include:

  • Disney Frozen Musical Magic Elsa and Anna Dolls, from Mattel: When kids hold their hands—or when they hold each other’s hands—the dolls magically light up and play enchanting music.
  • Disney Frozen Pull Apart and Talkin’ Olaf, from Just Play: Olaf’s nose, head, and torso all temporarily separate and then safely rejoin, recreating memorable moments from the film. Plush Olaf also says funny phrases from the movie.
  • Frozen Rolling Travel Trunk, from Jakks Pacific: Kids can dress up like Anna and Elsa with two beautiful dresses and tons of accessories, then pack everything up and roll the trunk to their next destination.
  • Frozen Storybook Deluxe, from Disney Publishing: In Disney Publishing’s digital Storybook Deluxe app, Elsa and Anna retell the animated feature Frozen from two points of view.
  • Frozen: A Sister More Like Me by Disney Publishing: A jacketed picture book featuring an original story about Anna and Elsa, as well as illustrations by one of the artists who worked on the film.
  • Frozen Big Golden Book by Random House: An illustrated hardcover Big Golden Book based on the film, suitable for kids ages 3 to 7.