China Toy Fair


Disney Consumer Products Halloween Trends and Fun Facts

i-qdtZwdd-MDisney Consumer Products has unveiled trends and fun facts about Halloween:

  • The first Halloween costume appeared in 1911.
  • The first Minnie Mouse and Mickey Mouse costumes were introduced in 1932.
  • More than 2.1 million kids will be super heroes this Halloween.
  • Spider-Man has been a top-five costume for the last 10 years.
  • Fifty percent of families will carve a pumpkin.
  • In years with theatrical releases, up to 10 million lightsabers have been sold in a single year.
  • $350 million will be spent on costumes for pets.
  • Cinderella has been the most popular costume in Disney Store history.
  • Disney’s Frozen was ranked number one most searched Halloween costumes.
  • Sofia the First was the top selling costume at Disney Store last year.

Disguise Celebrates Halloween with Popular Licenses

DisguiselogoDisguise Inc.’s Halloween costume line-up for this year includes popular characters for the entire family based on theatrical blockbusters, popular television shows, pop culture, and more.

This year’s line-up includes toddler and children’s costumes for Elsa, Anna, and Olaf from Disney’s Frozen, as well as an adult Elsa costume. From Disney’s Maleficent, Maleficent and Aurora costumes are available in sizes for children and adults. Disney Junior properties such as Sofia the First and Doc McStuffins have costumes in baby, toddler, and child sizes.

The classic Minnie Mouse costume is available in sizes ranging from baby to adult. Super Mario Bros fans can dress up as their favorite characters including Mario, Luigi, and Princess Peach. Costumes for Bumblebee and Optimus Prime from Hasbro’s Transformers are available in baby to adult sizes.

Children and adult fans of Hasbro’s My Little Pony can dress up as their favorite characters, including Rainbow Dash and Pinkie Pie. Accessories and costumes for Saban’s Power Rangers span from baby, to child, to adult.

The costumes are available at mass market, specialty, and online retail outlets including Target, Wal-Mart, Toys “R” Us, Spirit, Buy Seasons, and more.

NRF Says Record Number of Americans to Buy Halloween Costumes This Year

nrfAccording to data from the National Retail Federation’s (NRF) Halloween Consumer Spending Survey, more than two-thirds—or 67.4 percent—of celebrants will buy Halloween costumes for the holiday, which is the most in the survey’s 11-year history.

An estimated 2.6 million children plan to dress up as one of Disney’s Frozen characters, while about 1.8 million children will dress as one of the re-imagined classic characters from Teenage Mutant Ninja Turtles. Princess (3.4 million), animal (3 million), and Spider-Man (2.6 million) will also be popular choices for children.

The NRF survey also found that 75 million adults will dress in costume, with most sticking to traditional options, including a witch (4.8 million), an animal (2.6 million), a Batman character (2 million), and a pirate (1.8 million).

A total of $2.8 billion will be spent on costumes overall, with celebrants shelling out $1.1 billion on children’s costumes, $1.4 billion on adult costumes, and $350 million on costumes for pets. Findings revealed that among the 14.3 percent of celebrants planning to outfit their pets, 10.8 percent will dress them as a pumpkin, the top costume choice again this year.

Slightly more than 34 percent of Americans will look for costume inspiration online, while 33 percent will seek it at a retail store or costume shop. The survey found 11.4 percent of Americans will turn to Pinterest for costume ideas, up from 9.3 percent last year, with young adults driving the most Pinterest traffic: 21.2 percent and 21 percent of 18-to-24-year-olds and 25-to-34-year-olds, respectively.

Hasbro and Disney Enter New Strategic Merchandising Relationship for Disney Princess and Frozen

DisneyPrincessesHasbro Inc. has entered a new strategic merchandising relationship with Disney Consumer Products for the Disney Princess and Frozen properties. The agreement gives Hasbro global rights, excluding Japan, to develop dolls based on Disney Princess stories and characters including Cinderella, Beauty and the Beast, The Little Mermaid, and Frozen beginning in 2016.

“We are delighted to have been selected by Disney Consumer Products to develop dolls for the Disney Princess and Frozen franchises,” said Hasbro President & CEO Brian Goldner. “Our strategic thought leadership and innovation has led to the steady growth of our girls business over the past several years, demonstrating that we have a true understanding of girls globally and how today’s girls want to play. [Read more...]

Blue Orange Games to Launch New Disney Products

Blue-Orange-GamesBlue Orange Games—a leading designer of tabletop family games—will introduce nine new Disney licensed games by this fall.

The company will adapt its existing titles to feature Disney properties, enhancing ways that children can interact with favorite Disney characters.

The line will feature educational content from existing games Spot it! and Tell Tale. It will highlight popular Disney characters and movies such as Frozen, Disney Planes, and Disney television shows Sofia the First and Jake and the Never Land Pirates.

Barnes & Noble Celebrates Pop Culture in Stores This Summer

Barnes & Noble will bring pop culture favorite books, comics, superheroes, and television shows to life in stores nationwide from July 18 through August 10. The Get Pop Cultured with Barnes & Noble series of themed events will feature panel discussions, contests, exclusive content, giveaways and prizes, sneak peeks, activities, and more featuring popular characters, DVDs, artists, illustrators, and pop culture icons.

The campaign will highlight the influence that books, graphic novels, movies, TV shows, music, toys, games, and collectibles have on culture. Get Pop Cultured with Barnes & Noble will kick off with a preview weekend and costume contest from July 18 to 20. All Barnes & Noble stores will have limited quantities of free, never-before-seen samplers of upcoming releases, posters, and digital downloads during Preview Weekend. Other events include Batman Day on July 23, where all Barnes & Noble stores nationwide will sell exclusive merchandise; the DC Comics Spectacular from July 23 to July 27, which will offer fans a chance to celebrate DC Comics with activities, special giveaways, and a limited time offer on graphic novels; a sing-along and story time event, Frozen Friday: Cool Off with Olaf! on August 1; Marvel Day on August 2, which will feature Marvel Comics-themed activities, giveaways, and product offerings; and Teenage Mutant Ninja Turtles Jr. Ninja Training Academy Event, which will include activities, crafts, and a Ninja training event.

There will also be special guests such as Grumpy Cat, Christopher Paolini, and various authors.

Pillow Pets to Offer Olaf Folding Plush

OlafCJ Products LLC is introducing Olaf from Disney’s Frozen to its line of Pillow Pets. The 18-inch folding plush brings the snowman to life and converts to a pillow by undoing the Velcro strap on his belly. The plush will be available for delivery in October.

New Frozen Products from KidDesigns to Debut This Summer

KidDesigns.FrozenmicKidDesigns will have a collection of 12 new Frozen products, featuring Anna and Elsa. The items will arrive at retail in July, and two of them—Microphone with MP3 adaptability and Sing-a-Long Boombox—will feature the Academy Award-winning song, Let It Go.

COMMENTARY: Animation Has Long Been a Promotional Vehicle for Toys

BrandonEngel1by Brandon Engel

You’ve likely heard about the massive success of The Lego Movie, and maybe you were even one of the millions worldwide who have gone to see it. Despite its financial success, some have blasted the film for essentially being a glorified, expensive commercial for Legos. I don’t think that anyone can deny that The Lego Movie is obviously commercially motivated, but does that make it wrong? Is it all that different from children’s movies selling toys based on the film?

BrandonEngel2Last Christmas, the Frozen Castle Playset and matching Barbie dolls from the Disney film Frozen were at the top of many children’s lists for Santa. Every time a commercial appeared for the movie or the toy, they advertised each other. Is The Lego Movie any different just because the toy existed before the movie? Here is the bigger question: In an age where almost no image is spared licensing of some form, where does the line get drawn between entertainment and commercial? [Read more...]

COMMENTARY: Makeup Kits for Girls Are Fun and Inexpensive

Screen Shot 2014-01-30 at 4.13.43 PMLittle girls love to play with makeup. I know I definitely did. Unfortunately for me, my mom mostly stuck to neutrals, earth tones, and pale pinks—”boring” colors, in my young opinion. I wanted to open that makeup bag and see electric blue eye shadow, fire engine red lipstick, bright pink blush, vermillion glitter nail polish—you know, the works. But I made do with what she had, bland though I may have thought it, because it was fun to play with. For years, I’ve said that if I ever have a daughter, I will keep a stash of all the fun stuff (that I would never wear myself—I now, of course, completely understand why my mom kept the palette she did) and let her have at it as a special treat. However, there are lots of great makeup kits for girls available today, which may save me a trip to the cosmetics aisle of my drugstore.

Alex Toys’ Mix & Makeup Nail Sparkle kit lets girls ages 5 and up create their own sparkly nail polish. Kids make the polish themselves by mixing the colors and glitter in the included mixing cup, then pouring their creation into the cute candy-shaped bottles with the funnel. The polish is easy to apply, and easily peels off. [Read more...]