COMMENTARY: Everything’s Comin’ Up Bubbles

This spring and summer, toy companies are incorporating a bit of bubbly fun into their lines. With prime weather for outdoor fun, we are seeing the usual sidewalk chalks, sports sets, family lawn games, water shooters, and, a favorite around this office, bubbles. As I sit at my desk as Funrise ToysGazillion Bubble Twister spins and fills the office with bubbles, I realize that these simple toys are a surefire way to bring springtime joy to any playtime.

FubblesFunrise’s Gazillion Bubbles toys aren’t the only ones we’re seeing this year. Little Kids Inc. Fubbles No Spill Bubble Guitar turns kids ages 3 and up into rock star’s with a little extra flair. As kids press the button to make musical sounds, another button releases a stream of bubbles from the guitar neck. [Read more...]

COMMENTARY: Toys Are More Fun Than Candy

Mattel’s North American team recently kicked off an Easter program called Save the Bunny, which launched with a clever celebrity PSA. The concept is to promote giving toys, rather than copious amounts of candy, for Easter. As part of the promotion, consumers who visit www.savechocolatebunnies.com will have a chance to win a Mattel toy every day this month, download exclusive coupons on toys from Mattel brands like Barbie, Hot Wheels, Fisher-Price, and Thomas & Friends, and win grand prize money.

As a parent and someone who loves toys, I whole-hardheartedly agree with this idea. Not only does my 3 year old not need a giant chocolate bunny, gallons of jelly beans, and piles of fluffy marshmallow chicks (OK, I’ll admit this is making me hungry), but I know from experience that I won’t actually let her eat it all, and I’ll end up eating it, which isn’t exactly part of my summer bikini plan (though I’m pregnant, so what’s the difference, right?). Anyway, she will have a lot more fun if I limit the candy to a few of her favorites, and fill that basket—er, strongly suggest the Easter Bunny fill that basket—with toys!

For retailers, signage suggesting spring/summer toys to fill Easter baskets should already be up, but it’s not too late! Many consumers wait until the last-minute to shop, especially with the holiday coming earlier this year. A special display of spring-like, small, basket-sized items makes shopping easy and promotes quick sales. The pharmacies already do this, toy stores should too! [Read more...]