Mattel, Fullscreen Partner to Launch Kids’ Entertainment Brand, Create Hot Wheels Digital Content Innovation Team

Mattel LogoMattel Inc. partnered with Fullscreen to launch Fullscreen Family—a brand-safe video network—and the Hot Wheels digital content innovation team. Through the partnership, the team will focus on creating content to engage a new generation of online consumers across video and social platforms. Additionally, Mattel will develop stronger relationships with online influencers in the kids and family space. [Read more...]