China Toy Fair


FunGoPlay, World for Online and Offline Active Play, Launches

This week marked the launch of FunGoPlay, a virtual world that bridges the gap between offline and online active play. Targeted at kids ages 6-11, the online sports theme park uses connected FunGoPlay Sports Gear, currently a soccer ball and flying disk, to track play periods and reward kids in the online world for their offline activity.

When children visit the virtual world, they can explore a huge theme park filled with sports ranging from the classics to extreme sports. The world also features mini-games, unique characters, and customizable avatars.

The physical FunGoPlay toys, at launch a flying disk and soccer ball, use motion detection electronics to measure play periods. Every seven minutes of play generates a code that can translate into in-game bonuses, points, and power-ups.

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