Ant-Man Toys from Marvel, DCP Now Swarming Retail Shelves

Ant-Man AntMan and AntMarvel’s Ant-Man is still going strong in theaters, and so is Disney Consumer Products’ (DCP) and Marvel‘s Ant-Man product collection. The lineup includes costumes, construction sets, action figures, and more from licensees such as Hasbro, LEGO, Funko, Hot Wheels, Rubie’s Costume Co., and Uncle Milton.

[Read more...]

WBCP to Show Off Toy Partnerships at Comic-Con International: San Diego

WB Consumer ProductsWarner Bros. Consumer Products (WBCP) will be at Comic-Con International: San Diego in support of its licensed toy partners, which will feature exclusive products ranging from Batman v Superman: Dawn of Justice to DC Super Hero Girls, to Scooby-Doo, and more.

[Read more...]

Funko Unleashes Garbage Pail Kids Really Big Mystery Minis

Funko is commemorating 30 years of Garbage Pail Kids with a Really Big Mystery Mini Series for the brand, as well as an Adam Bomb 10-inch Vinyl Figure.

[Read more...]

The Force Will Be Strong at GameStop Stores This Star Wars Day

Star Wars Day May the 4thOn Star Wars Day, or May 4, GameStop will introduce exclusive Star Wars products at all of its U.S. stores and online at www.gamestop.com. The retailer will also be launching the Star Wars May the 4th Sweepstakes.

[Read more...]

Marvel’s Avengers: Age of Ultron Merchandise Launching at Retailers Everywhere

Marvel,Avengers,TheAgeofUltronWith less than one month until Marvel’s Avengers: Age of Ultron arrives in theaters, Disney Consumer Products (DCP) and Marvel have released details about their merchandising program, which is arriving at retail now. Toy partners include Hasbro, Lego, Hot Wheels, Funko, Rubie’s Costumes, Disney Store, and more. The toys range from interactive electronic action figures with voice-activation to motorized 6V ride-on super cars that drive 2.5 miles per hour; to articulated, light-up repulsor FX gloves; and a disk-launching shield.

[Read more...]

COMMENTARY: The Future of Toys Is Boxed Up and Ready to Go

SparkleboxThere was a time when consuming toys required going to where the toys are. That meant the neighborhood toy store, or the big chain retailer attached to the shopping mall. Even with the advent of Internet shopping, buying a new toy still required logging onto an online account, browsing for the item, and clicking a mouse to purchase it.

[Read more...]

Funko Takes Star Wars Pop! Out of the Vault

Funko.GreedoIn anticipation of the new movie, Star Wars: Episode VII The Force Awakens, Funko is will be re-releasing previously vaulted Star Wars Pop! until the film arrives in theaters on December 18. The re-released Pop! will come in special edition packaging that distinguishes them from the original items.

Available in stores this April, Greedo is the third Pop! to make its return and will be limited in its run.

COMMENTARY: Action Figures Moving Forward by Looking to the Past

Breaking Bad ReAction Jesse as Cook action figure, from Funko

Breaking Bad ReAction Jesse as Cook action figure, from Funko

Here at The Toy Book, we constantly find ourselves staring at the unfolding future of toys. In the case of action figures, the future always seems to be on bigger, sleeker, and more—whether that pertains to more points of articulation, more swappable accessories, more high-tech bells and whistles, etc.

[Read more...]

Marvel Rolls Out Extensive Toy, Kids Product Program for Avengers: Age of Ultron, Spider-Man, and More

Marvel LogoOn Wednesday, Disney Consumer Products (DCP) revealed its 2015 plans for Marvel and its key franchises, including The Avengers and Spider-Man. This year will see the roll-out of one of DCP’s biggest licensing programs to date, which would revolve around Marvel’s Avengers: Age of Ultron, the launch of new animated content, and innovative marketing initiatives.
[Read more...]

Funko Disney Heroes vs. Villains Mystery Minis Arriving in April

In April, Funko will release Disney Heroes vs. Villains Mystery Minis, a new blind box series made up of six Disney heroes and six Disney villains packaged individually. Each hero in the set has a villain counterpart, e.g., Ariel and Ursula, Anna and Marshmallow, Peter Pan and Captain Hook, etc.

The rarity scale is 1/12, making the chances for each figure roughly equal.