If you work in the toy industry, you’re probably familiar with Disney Frozen as a powerhouse license. According to data from The NPD Group, it was the top gainer among all toy properties last year, generating $531 million in toy sales across more than 39 categories. This is well and good for the toy companies fortunate enough to have partnered up with Team Elsa. On the flip side, if recent events are any indication, not having the license for Disney Frozen has the potential to be hazardous. [Read more...]
COMMENTARY: Disney Frozen Poised to Dominate Again, or, We Welcome Our New Toy Overlords from Arendelle
Funko has collaborated with Marvel on a new subscription box service, Marvel Collector Corps, featuring exclusive collectibles, apparel, and accessories from major events in the Marvel film and comic book universe. The debut box ships in April and will feature items from Marvel’s Avengers: Age of Ultron, including an exclusive 6-inch Iron Man Hulkbuster Pop! vinyl collectible. [Read more...]
Ah, the start of a new year. Typically, it’s the time in which we take stock of what we have, consider how we can make our lives even better, and then “resolve” to carry out those plans. It’s with this in mind that I’ve put together a list of New Year’s resolutions–not for myself, mind you; I’ve already composed that list, which is why this commentary is up at deadline, instead of several hours past. No, I’m talking about resolutions that I’d like the toy industry to consider taking on. Because as absolutely perfect as a thing is, there’s nothing like a detached observer’s unsolicited advice to make it even more perfect, am I right? [Read more...]
There will also be a set of collectible Mystery Minis featuring Anna, Elsa, Olaf, Kristoff, Sven, Marshmallow, and the Troll. Both new lines of toys are scheduled for release in February.
Following the box office success of Marvel’s Guardians of the Galaxy, Disney Consumer Products will launch new toys for the holiday season. The product release will coincide with the DVD and Blu-Ray launch of the film on December 9.
The new toy and collectible lineup will include KIDdesigns‘ Dancing Groot toy. Other key products include Funko‘s POP! Marvel: Dancing Groot Bobble-head, Funko’s Fabrikations Guardians of the Galaxy–Rocket Raccoon collectible, Hot Wheels‘ Star-Lord and Rocket Raccoon Character Cars, Just Play’s Rocket Raccoon Plush, and Dragon Models’ Marvel’s Guardians of the Galaxy Star-Lord Model Kit.
Funko is rolling out four new characters in their Pop! Vinyl line of figures based on the Penguins of Madagascar movie. Each of the penguins–Skipper, Kowalski, Rico, and Private–will be available for purchase in February.
Penguins of Madagascar is coming to theaters on Thanksgiving, where the troublesome quartet will work undercover to stop the evil Dr. Octavius Brine from destroying the world.
Funko and Mindstyle International have reached an agreement for a strategic alliance in greater China and southeast Asia. The new alliance will build on Funko’s existing position globally and create new growth opportunities.
Funko will retain creative, marketing, and sales responsibilities for its portfolio of iconic collectibles, which include its Wacky Wobbler Bobble-Heads, Wisecracks, Mystery Minis, and the ultra collectible Pop! Vinyl Figures. Mindstyle—a global creative, development, and manufacturing company based in China—will bring strong product development with Pop! Asia and premium product lines, local distribution, and a history of initiatives for the Asia market.