Madballs, the bouncing balls from the 1980s with grotesque faces, protruding eyeballs, and zany names, are back in a new line from Funrise Toys. AG Properties, the intellectual property and outbound licensing division of American Greetings Corporation, announced the news.
The Funrise Madballs line will include plush and feature plush sports balls and soft accessories, including baseball bats and basketball hoops based on the brand’s satirical and gutter humor. Products are scheduled to hit retail in the fall of next year.
“We are thrilled to partner with Funrise on this new line for Madballs,” said Lindsay Martinez, vice president of licensing and business development for AG Properties. “The addition of this plush sports ball program gives the franchise a unique position in the toy aisle and allows for a new generation of kids to experience the Madballs brand.”
Funrise’s plush toys will extend the property’s consumer products program, which includes comics with Lion Forge. Madballs were first introduced by AmToy, a subsidiary of American Greetings, in 1986.