Survey Shows Children Want Game Systems, iPads for Holidays

Non-traditional items are finding their way onto children’s wish lists this year, according to a National Retail Federation (NRF) survey conducted by Prosper Insights and Analytics. For the first time, iPads are among the most popular gifts for both girls and boys, with slightly higher demand among the former.

Among the other results from NRF’s 2013 Top Toys survey: 44.3 percent of holiday consumers plan to buy toys as gifts this holiday season; children are still asking for timeless items such as Barbie and dolls (No. 1 and 2 among girls, respectively) or Lego and toy cars (No. 1 and 3 among boys, respectively). And the younger generation is clearly technologically savvy, asking this year for tablets/iPads, smartphones (girls’ No. 11), and game consoles like Xbox One (boys’ No. 5) and PlayStation 4 (girls’ No. 10, boys’ No. 6).

Other popular toys for girls include Monster High Dolls, Disney Princess, and American Girl. The hot new item for boys this year is Skylanders, a hugely popular interactive video game that allows kids to play with a toy action figure at the same time. [Read more...]

Hasbro Showcases Its Franchise Brands at the International Licensing Expo

Hasbro-logo-jpgHasbro, Inc. showcased its global franchise brands, including Transformers, Nerf, My Little Pony, Littlest Pet Shop, Play-Doh, Magic: The Gathering, and Monopoly, at the International Licensing Expo on June 18. This year’s lineup highlights the company’s effort to market brand extensions across licensing categories such as publishing, digital gaming, apparel and plush, homewares, food, health, and beauty.

Hasbro’s Transformers brand  features the Autobots and Decepticons engaged in battle on multiple storytelling platforms, including film, TV, digital gaming, publishing, and theme parks. Hasbro and its licensees provide the  Transformers fan base with merchandise including digital gaming, toys, apparel, sporting goods, and more. DeNA and Hasbro recently announced the launch of Transformers: Legends, an action card battle game based on the Transformers franchise, which is now available on the App Store for iPhone, iPad and iPod touch, and on Google Play for Android devices. Transformers: The Ride – 3D is open in Singapore and Hollywood, and will officially open on June 20 at Universal Studios Orlando. [Read more...]

The UK’s Top 10 Best-Selling Toys to Date

The UK’s Top 10 best-selling Toys year to date (April 2013)

  1. Vivid ImaginationsMoshi Monsters Moshling Figures
  2. Lego‘s Lego Minifigures
  3. Leapfrog‘s Leappad Explorer Tablet
  4. Hasbro‘s Furby Hot and Cool
  5. Vivid ImaginationsMoshi Monsters Blind Bag
  6. Mattel‘s Monster High Doll
  7. Leapfrog‘s Leapfrog Explorer Game
  8. VTech‘s Innotab Learning Tablet
  9. Mattel‘s Cars 2 Character Clipstrip
  10. Flair‘s TMNT Basic Figures

Source: The NPD Group

COMMENTARY: Get Your Party on with the Newest Member of the Furby Family

Looking back, I remember being terrified of Furby when I was younger. Whenever a Furby commercial came on, I either ran into another room or attacked the TV with pillows. To my dismay, neither of these methods saved me from the Furby Fever that everyone around me seemed to be succumbing to.

fussby-front-largeWhen these fuzzy little creatures were relaunched last year, I was cautious and, truth be told, still a bit frightened. That’s not the case for the new Furby Party Rocker, a smaller, less expensive Furby that I tested out for the spring edition of The Toy Insider. Used in conjunction with a free app, this little rocker performs for you, speaks in Furbish—which, according to a fellow editor hailing from Honolulu, oddly resembles Hawaiian—and is sure to delight you with her sassy behavior. While the Party Rocker is entertaining on its own, the app takes it to another level and appeals to today’s digi-obsessed kids.

I’m not hopping aboard the classic Furby Ferry just yet, but I am ready to get my party on with the new Furby Party Rocker.

Santa to Bring High-Tech Gadgets, Familiar Favorites to Children This Holiday Season

Children’s wish lists this holiday season are full of the latest gadgets such as Apple iPads and the Nintendo Wii U, but there’s still demand for some classic gifts like Lego blocks, dolls, and toy cars, according to the National Retail Federation (NRF)’s 2012 Top Toys Survey, conducted by BIGinsight.

A surprise item in this year’s top ten is Furby, which ranked No. 3 on girls’ wish lists and No. 9 on boys’ lists. Furby became a must-have item and child favorite in the late 90s but has since undergone a digital makeover complete with LCD eyes and compatible iPad apps. Video games also appeared on both lists this year. According to NRF’s holiday survey, 45.1 percent of consumers plan to buy toys this holiday season.

Meijer Drops Prices on More Than 400 of Season’s Hottest Toys In-store and Online

Meijer will continue to be a toy destination this holiday season, offering customers the lowest prices on the hottest toys and brands by slashing prices on more than 400 popular products in-store and online.   [Read more...]

Walmart Unveils Top Toy List

Walmart announced its Top 20 Toy List, featuring FURBYS, LeapPads, Novi Stars Dolls, and 17 other toys bound to be on kids’ wish lists. Walmart’s Top Toys are available now at Walmart stores in time for the retailer’s layaway program, launching this Sunday. Customers who like their local Walmart store’s Facebook page can begin using layaway today.

If a customer puts a toy on layaway and Walmart rolls back the price later in the season, Walmart will honor the rolled-back price if it is in effect at the time of final payment. Walmart will also match competitor pricing during checkout for layaway products through its ad match policy. Customers will be able to pick up their toys once they complete their layaway payments. Once completed, customers will receive a full refund of the $5 layaway open fee on a Walmart gift card.

Walmart’s Top 20 Toys List is available at Walmart stores and Walmart.com.