China Toy Fair


Kidz Bop Launches Greatest Action Movie Ever Campaign

In a nationwide effort to combat childhood obesity and to support First Lady Michelle Obama’s Let’s Move! initiative, Kidz Bop has joined forces with the Ad Council to help launch The Greatest Action Movie Ever (G.A.M.E) campaign. The campaign, created by McCann New York, includes new public service advertisements and online initiatives that promote physical activity and healthy eating among kids, ages 6-12.

Now through November 30, kids can audition for a role in G.A.M.E, an original short movie to premiere in the spring, by uploading a video to KidzBop.com. Kids will vote on the audition videos, and the winners will receive prizes that promote healthy habits, such as Wii game consoles, bikes, and athletic equipment. A panel of judges will select the best videos and those kids will have a starring role in G.A.M.E.