China Toy Fair


Gameloft and Mattel Launch Uno & Friends

uno-and-friendsGlobal digital and social game publisher Gameloft and Mattel launched Uno & Friends. Available for free on Android, iPhone, iPad, and iPod touch, Uno & Friends brings an entirely new social dimension to the classic, fast-paced, and competitive gameplay of Uno. With multiplatform play, Uno & Friends can be played anywhere at any time.

Fans can now drop Wild Draw Fours and Reverse Cards on friends, family, and Uno players the world over via smartphones and tablets. Invite and challenge up to three other players in real-time using social networks, and explore unprecedented customization for the most complete Uno experience on digital devices. [Read more...]

Playmobil Pirates from Gameloft Launch on iOS Devices

Gameloft’s Playmobil Pirates is now available from the App Store. This free-to-play title, which will be released subsequently on Android devices, takes place in a fun-filled environment based on the Playmobil line of pirate-themed toys.

Playmobil Pirates is currently available for the iPhone, iPad, and iPad Touch, and the Android version will hit the Google Play store soon.

Gameloft and Playmobil Partner for New Pirates Game

Gameloft and Playmobil have partnered for the development of the Playmobil Pirates game for smartphones and tablets. In Playmobil Pirates, players can meet up with the toys from the pirates range, from the classic figurines to the newest additions. Users must build their own pirate camps and recruit crew members while completing quests and mini-games. Playmobil Pirates will be available for free on iOS and Android devices by the end of this year.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

 

Sony Announces Licensing Program for Men In Black 3

Sony Pictures Consumer Products (SPCP) has inked deals with multiple partners around the globe in time for the release of Men In Black 3 on May 25. For global deals, SPCP has teamed up with Activision for video games across multiple platforms; Gameloft for mobile games; SEE for an online game; and Sony Computer Entertainment Europe for digital costumes within the existing Little Big Planet game.
Jakks Pacific, master toy licensee, has created action figures, accompanying accessories, and more. GreenLight has created die-cast MIB cars and vehicle model kits. In collectibles, Enterbay has figurines, Factory Entertainment is making replicas of props and gadgets, Kotobukiya has created PVC statues, and Studio Art & Technology is also making prop replicas. Other licensees have signed on for apparel and accessories.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.