GameStop and research partner Brierley+Partners asked 500 U.S. gift givers what was at the top of their purchase lists this holiday season. The results revealed that 42 percent of shoppers surveyed plan on purchasing video game related items for their children this holiday—including video games, consoles, and accessories.
Gift givers are not only hot on gaming presents this year, but they are also keen on ways to save more money before even making it up to the cash register. Eighty-four percent of shoppers are aware of store and website trade-in programs, and nearly 20 percent planning to use them to help defer gift costs. From old video games and consoles, to smartphones, tablets, and other electronics sitting in drawers and on shelves, GameStop offers instant store credit or cash on a vast range of products.
Additional interesting findings from GameStop’s holiday shopper-centric survey include:
- Eighty-two percent of shoppers expect to turn to store employees when making purchasing decisions this holiday season.
- Among shoppers who are planning on purchasing a new gaming console for the holidays, 61 percent expect their children to utilize the system the most.
- Roughly 30 percent of shoppers expect the entire family to use the new console.
- When making decisions on which next-generation console and games to buy, shoppers are listening to specific requests from the people they are buying for, with 84 percent taking requests for consoles, and 86 percent taking requests for specific video games.