China Toy Fair


GameStop to Exit Spanish Market, Sell Locations to GAME

GamestopGameStop intends to exit the Spanish market via the sale of retail locations to specialist video game retailer Game Digital Plc (GAME), in combination with closures of its remaining locations. Under the terms of this proposed agreement, GameStop will transfer ownership of a portfolio of GameStop stores located in Spain, with the remaining retail sites winding down this year.

GAME already has a consumer presence in the country, in addition to its retail operations in the UK. GameStop’s strategic decision to exit the Spanish market was made after a careful review of the market’s financial performance and future opportunities, which indicated that the company would be better served by curtailing its operations in Spain, and focusing its resources in other countries where GameStop has significant market share. GameStop expects to maintain and expand its presence in the other European countries in which it currently operates.

During the coming months, GameStop will work closely with GAME to ensure continued support for GameStop’s customers in Spain. The proposed deal will require Spanish Competition Authority approval, which is expected in October. Financial terms of the deal were not disclosed.

Nintendo 3DS XL Gets Three Special Editions

The Nintendo 3DS XL will get three new looks for the holiday season: the Super Smash Bros. Edition Nintendo 3DS XL, the NES Edition Nintendo 3DS XL, and the Persona Q Edition Nintendo 3DS XL.

The Super Smash Bros. Edition Nintendo 3DS XL system, available in red and blue, goes on sale at retailers nationwide on September 19, in honor of the October 3 launch of Super Smash Bros. for Nintendo 3DS. The NES Edition Nintendo 3DS XL, which has hardware modeled after Nintendo’s iconic NES controller, is a GameStop exclusive and goes on sale October 10.

Another GameStop exclusive, the Persona Q Edition Nintendo 3DS XL, coincides with the November 25 launch of the AtlusPersona Q: Shadow of the Labyrinth.

Super Smash Bros. Edition Nintendo 3DS XL

NES Edition Nintendo 3DS XL

Persona Q Edition Nintendo 3DS XL

 

Activision to Bring Eon’s Elite Toy Line to Skylanders This Fall

STT_PremiumEdition_PackshotActivision Publishing will bring Eon’s Elite, a new set of premium toys, to Skylanders fans worldwide this fall. The limited edition Eon’s Elite will introduce eight repowered collectible versions of fan-favorite Skylanders characters that started it all, beginning with Spyro and Chop Chop.

These heroes hail from the original Skylanders Spyro’s Adventure and feature a never-before-seen decoration with a distinct, metallic finish and golden base. Each of the special edition toys will be offered in premium foil packaging and features a display case with a 3-D lenticular background. Also, Eon’s Elite characters will be up to three times as powerful over other characters, which represents the biggest in-game boosts ever incorporated into a Skylanders toy to date.

Eon’s Elite characters will be available in limited quantities at GameStop and EB Games in North America, Australia, and New Zealand, and select retailers in Europe this fall while supplies last.

Special Alien: Isolation Content Unites Original Movie Cast

AlienIsolationAlien: Isolation will include exclusive pre-order bonus content, featuring the vocal talent and likenesses of key cast members of the 1979 Twentieth Century Fox movie, Alien. Sigourney Weaver (who played Ellen Ripley), Tom Skerritt (Dallas), Veronica Cartwright (Lambert), Harry Dean Stanton (Brett), Yaphet Kotto (Parker) and Ian Holm (Ash) are set to feature in two downloadable bonus missions, which allow players to relive classic scenes from the movie.

Anyone who pre-orders the game will get a free upgrade to the Nostromo Edition, which includes the bonus content, Crew Expendable. Players can choose to play as one of three surviving crewmembers, only moments after Brett’s death at the jaws of the creature. As Ellen Ripley, Dallas, or Parker, players can explore the Nostromo from habitation deck down through engineering, coordinating their efforts with Lambert and Ash to lure the Alien into the ship’s airlock. [Read more...]

Ubisoft’s The Crew Accelerates This Fall in Two Different Versions

TheCrewThe Crew, from Ubisoft, will be available this fall for Xbox One, PlayStation 4, and PC. An action-driving game that takes gamers on a reckless ride throughout a massive, open-world recreation of the United States full of challenges and populated by other real players, The Crew is available for pre-order in both Limited Edition and Muscle Edition.

Orders for the Limited Edition come with early access to the BMW Z4 sDrive35is, Mini Cooper S, and Dodge Ram SRT-10 rides and their respective sets of full custom and performance parts. The Muscle Edition, available for pre-order at GameStop, will include all early unlock content from the Limited Edition, as well as exclusive early access to the 2015 Ford Mustang GT.

GameStop Survey of Shoppers Reveals Top Priority Gifts

Gamestop

GameStop and research partner Brierley+Partners asked 500 U.S. gift givers what was at the top of their purchase lists this holiday season. The results revealed that 42 percent of shoppers surveyed plan on purchasing video game related items for their children this holiday—including video games, consoles, and accessories.

Gift givers are not only hot on gaming presents this year, but they are also keen on ways to save more money before even making it up to the cash register. Eighty-four percent of shoppers are aware of store and website trade-in programs, and nearly 20 percent planning to use them to help defer gift costs. From old video games and consoles, to smartphones, tablets, and other electronics sitting in drawers and on shelves, GameStop offers instant store credit or cash on a vast range of products.

Additional interesting findings from GameStop’s holiday shopper-centric survey include:

  • Eighty-two percent of shoppers expect to turn to store employees when making purchasing decisions this holiday season.
  • Among shoppers who are planning on purchasing a new gaming console for the holidays, 61 percent expect their children to utilize the system the most.
  • Roughly 30 percent of shoppers expect the entire family to use the new console.
  • When making decisions on which next-generation console and games to buy, shoppers are listening to specific requests from the people they are buying for, with 84 percent taking requests for consoles, and 86 percent taking requests for specific video games.

Activision’s Call of Duty and Eminem Come Together for Ultimate Fan Offer

Call-of-DutyActivistion’s most anticipated game, Call of Duty: Ghosts and music icon, Eminem’s new The Marshall Mathers LP 2 will both drop on November 5. In collaboration with GameStop, anyone who pre-orders Call of Duty: Ghosts at GameStop will get his or her copy at the launch, which will include a code to download a special edition of The Marshall Mathers LP 2, featuring the track “Survival” plus a bonus studio track for a discounted price.

The ongoing collaboration between Activision and Eminem will continue later this month with a music video trailer featuring “Survival” and Call of Duty: Ghosts, and will extend throughout the launch of the title. The offer is redeemable through Monday, November 19, 11:59 p.m. EST.

The news of this limited-time offer follows additional pre-order headlines from last week, in which Activision and GameStop revealed that gamers who pre-order Call of Duty: Ghosts at GameStop will receive a pack of content that includes the bonus classic Simon “Ghost” Riley multiplayer character. Made famous in the original Call of Duty: Modern Warfare 2, the return of one of the most iconic characters in Call of Duty history as a playable multiplayer character is a first for the series and is a pre-order incentive only available at GameStop.

Call of Duty: Ghosts will release on Xbox 360 game and entertainment system from Microsoft, PlayStation 3 computer entertainment system, PC, and Wii U on November 5. The title will also release on the Xbox One and PlayStation 4 later this year. Call of Duty: Ghosts is rated M for Mature by the ESRB.

 

Nintendo Announces Special-Edition Legend of Zelda Wii U Bundle, 2DS Portable

legendofzeldaAt a GameStop managers show in Las Vegas, Nintendo announced its holiday slate as well as a price drop of $50 for the Wii U Deluxe Set that will go into effect on September 20. On the same day, the company will also launch a limited-edition Wii U bundle featuring The Legend of Zelda: The Wind Waker HD.

The limited-edition Wii U bundle includes a black deluxe Wii U console, a controller adorned with gold lettering and symbols from the game, and download code for a digital version of Hyrule Historia, a book detailing the history of The Legend of Zelda franchise. The digital version of the game itself will also be available September 20, while the packaged version arrives on October 4.

Meanwhile, the company’s Nintendo 2DS, a portable gaming system that plays Nintendo 3DS and DS games, albeit in 2-D, launches on October 12. Nintendo’s slate for both the Wii U and 3DS in the coming months includes third-party titles such as Scribblenauts Unmasked-A DC Comics Adventure from Warner Bros. Interactive and Skylanders Swap Force from Activision.

GameStop Opens Pre-Orders for Skylanders Swap Force Starter Pack

swapGameStop has announced the exclusive Skylanders Swap Force Dark Edition Starter Pack, for the Wii, Wii U, Xbox 360, and PS3 systems, is now available for pre-order.

The Dark Edition Starter Pack includes: the video game, a Portal of Power, five exclusive Dark Edition Skylanders figures, a character poster, five sticker sheets with secret codes, five trading cards. Customers that pre-order a Skylanders Swap Force Starter Pack (Dark Edition or Regular Edition) will receive a free new LightCore Hex Skylanders figure while supplies last.

Customers can pre-order Skylanders Swap Force at GameStop online or stores nationwide.

Activision to Sell Limited Edition Dog Tags to Benefit the Call of Duty Endowment

It’s time to get tagged! Activision Publishing, Inc. has announced the sale of limited edition dog tags that will benefit the Call of Duty Endowment, a non-profit that helps veterans find jobs by assisting organizations that provide job placement and training services for veterans.

The dog tags will be available throughout the holiday season in more than 12,000 stores across the country including GameStop, Walmart, Toys “R” Us, Best Buy, and Target.

Customers will find the dog tags in dedicated Call of Duty sections and counter displays. Activision will be donating proceeds from the sales of the dog tags to the Call of Duty Endowment.