China Toy Fair


Hastings Entertainment Hosts Midnight Release Party for Grand Theft Auto V

Hastings Entertainment Inc., a multimedia entertainment retailer, will host a midnight release party for the highly anticipated action game, Grand Theft Auto V, (the first installment to come out since 2008) on September 16. Festivities, including energy drink and candy deals, begin at 9:00 p.m. local time and will end with the release of the game at midnight. An offer code for an in-game vehicle called the Atomic Blimp will also be available to anyone who purchases the game at midnight.

Throughout the store Hastings will have a number of offers going on which include: 30 percent off all used video game accessories, 20 percent off select headphones, and up to 70 percent off Turtle Beach headsets.

To find out more about the Grand Theft Auto V midnight release party in your area, visit or contact your local Hastings superstore or online at www.goHastings.com.

Pedigree Books Adds Augmented Reality to New Annuals

CTRA14 CUT THE ROPE INTERACTIVE ANNUAL COVER 2014Pedigree Books has announced its 2013 range of Gaming and New Media titles will feature Augmented Reality (AR) technology—an innovation the annuals category has never seen before. This range will be sold as Super Interactive Annuals 2014, available starting August 1 this year.

AR will allow consumers to get added value by downloading a free app onto their tablets and smartphones that enables them to “read” images throughout the book and unlock “Super Interactive” features. Simply holding the device over selected pages creates brand new content, such as extended character profiles, extra stories, and activities including coloring, mazes, puzzles, and a make-your-own poster feature. Around 20 percent of the pages contact an “Exclusive Super Interactive Unlock” icon that will add an exciting new dimension to the experience for Pedigree consumers.

The new technology will feature across their Gaming and New Media range, which includes brands such as Annoying Orange, Cut the Rope, Angry Birds, Angry Birds Star Wars, and Sonic The Hedgehog.