Wicked Cool Toys has been appointed master toy licensee for the Garfield brand in a deal brokered by Bulldog Licensing Inc., Garfield’s U.S. licensing representatives on behalf of Paws Inc. The agreement grants Wicked Cool Toys the worldwide rights to develop and market a line of figures, plush, vehicles, play sets, role play, and seasonal products based on Garfield. The Garfield product is expected to launch this holiday season.
by Ryan Conti
As I stepped inside the Sweets & Snacks Expo 2010 (formerly known as the All Candy Expo), I was greeted by a 10-foot-tall Lindt chocolate bunny and served attitude by a towering Garfield. Excitedly, I entered a place that the gluttonous Augustus Gloop would envy; delicious smells wafted throughout Chicago’s McCormick Place, and the worlds of candy and business met head on.
Eyes wide open and eager on my quest for the ultimate candy/toy integration, I spent the first half of day one scouring the aisles, making a concerted effort to see every booth. And what I saw, concerned me. Where was the creativity? Where was the fun? Where was that “it” product that would makes us all salivate?