Toy Fair 2017


C2C Studios

Paws Inc. Signs Wicked Cool Toys as Master Toy Licensee for Garfield

GarfieldWicked Cool Toys has been appointed master toy licensee for the Garfield brand in a deal brokered by Bulldog Licensing Inc., Garfield’s U.S. licensing representatives on behalf of Paws Inc. The agreement grants Wicked Cool Toys the worldwide rights to develop and market a line of figures, plush, vehicles, play sets, role play, and seasonal products based on Garfield. The Garfield product is expected to launch this holiday season.

GUEST BLOG: Ryan Conti Reports from the Sweets & Snacks Expo

by Ryan Conti

As I stepped inside the Sweets & Snacks Expo 2010 (formerly known as the All Candy Expo), I was greeted by a 10-foot-tall Lindt chocolate bunny and served attitude by a towering Garfield. Excitedly, I entered a place that the gluttonous Augustus Gloop would envy; delicious smells wafted throughout Chicago’s McCormick Place, and the worlds of candy and business met head on.

Eyes wide open and eager on my quest for the ultimate candy/toy integration, I spent the first half of day one scouring the aisles, making a concerted effort to see every booth. And what I saw, concerned me. Where was the creativity? Where was the fun? Where was that “it” product that would makes us all salivate?

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